Who Depends On You? A Public Education …no, no wait… a Motivation Campaign Moving People From Awareness through Intenti

1. Who Depends On You? A Public Education …no, no wait… a Motivation CampaignMoving People From Awareness through Intention To Action Presented by Mary Schoenfeldt and Timothy Doyle Schoenfeldt, Doyle, 2009

2. Schoenfeldt, Doyle, 2009

3. Motivation vs. Education Motivation –incentive, stimulus, spur, inspire, drive Education – teach, learn, instruction, tutor, inform, train, instruct Schoenfeldt, Doyle, 2009

4. “West Coast Is Earthquake Country”Who Has Heard This Before? Who Knows This To Be True? “West Coast Is Earthquake Country” Schoenfeldt, Doyle, 2009

5. If Knowledge Were Enough… We’d all eat vegetables, cut down on salt, stay away from fatty foods, get enough sleep, exercise regularly, drive the speed limit, not work too much, take our vacations, stay home when we’re sick and wash our hands frequently. Hummm… now on to Motivation… Schoenfeldt, Doyle, 2009

6. Why Did You Get Up This Morning? Schoenfeldt, Doyle, 2009

7. Why Did You Get Up This Morning? Alarm went off and you jumped out of bed with excitement… yelling… “YIPPEE…. I can’t wait for another day of sitting in a cold/hot stuffy room in uncomfortable chairs too close to people I don’t know listening to someone speak about something I already know something about and might even be able to do a better job of presenting so I hope it is at best interesting and but know that at worse it might be very boring.” Schoenfeldt, Doyle, 2009

8. If that’s the case…. Schoenfeldt, Doyle, 2009

9. So WHY Did You Get Up Today? • What motivated you to be here? Schoenfeldt, Doyle, 2009

10. So Why Did You Get Up Today? What motivated you to be here? Responsibility to self Responsibility to others Guilt Accountability Responsibility Anticipation of good outcome Schoenfeldt, Doyle, 2009

11. Schoenfeldt, Doyle, 2009

12. What’s His Motivation? • Why did HE get up this morning when the alarm went off? Schoenfeldt, Doyle, 2009

13. Are all people motivated in the same way? Does the tone of the message motivate? Is it the speaker? Is it the subject. Schoenfeldt, Doyle, 2009

14. The 3Days3Ways campaign Repetition of threes Built on research of the audience reception of the message Put the message through multi-media: television, radio, billboards, busses, in schools, newspapers, bookmarks, at ballgames, (all multi-language) Now we are faced with a new challenge Schoenfeldt, Doyle, 2009

15. From awareness to action Awareness (2007) @ 67.9% But only 39% felt the need to act And only 23% took any significant action The question falls: How do we motivate? Milling (Dennis Meleti): the process of engaging with peers builds stronger credibility Schoenfeldt, Doyle, 2009

16. What if…3D3W effort Let’s play what if…What if an earthquake strikes today, would you have enough supplies to last 3 days in you car, office, or home? Let’s play what if…But it is no longer what if. It is too early to tell if the swine flu will be an epidemic; but it is time to work on prevention: wash your hands, cover your cough, keep a safe distance from others Schoenfeldt, Doyle, 2009

17. Motivation… what is it? • What gets your attention? • What moves you from good intentions to action? • A B Schoenfeldt, Doyle, 2009

18. Who Depends On You? Engages the audience in a questioning process Allows others to discuss with you about dependency (not an easy subject) Plays out the scenario with many settings: elderly, pets, children, others Schoenfeldt, Doyle, 2009

19. WHO DEPENDS ON YOU ? Make sure you are prepared so you can take care of them. THEY NEED YOU Schoenfeldt, Doyle, 2009

20. Public Education Theory • Hazards Communication Research - Dennis Miletti • Hebert Research • Wisdom of Petra Fuzzbucket Schoenfeldt, Doyle, 2009

21. My Process I can take care of myself My kids will take care of my grandkids I only have myself to be concerned about I’ll do it later Schoenfeldt, Doyle, 2009

22. Petra Fuzzbucket Schoenfeldt, Doyle, 2009

23. WHO DEPENDS ON YOU ? Make sure you are prepared so you can take care of them. THEY NEED YOU Schoenfeldt, Doyle, 2009

24. WHO DEPENDS ON YOU ? Make sure you are prepared so you can take care of them. THEY NEED YOU Schoenfeldt, Doyle, 2009

25. WHO DEPENDS ON YOU ? Make sure you are prepared so you can take care of them. THEY NEED YOU Schoenfeldt, Doyle, 2009

26. WHO DEPENDS ON YOU ? Make sure you are prepared so you can take care of her. SHE NEEDS YOU Schoenfeldt, Doyle, 2009

27. WHO DEPENDS ON YOU ? Make sure you are prepared so you can take care of her. SHE NEEDS YOU Schoenfeldt, Doyle, 2009

28. Design • Target Markets • “Branding” • Frame all Public Ed Messaging Schoenfeldt, Doyle, 2009

29. Outcomes • Buses, Billboards, City Employee Training • Handouts, Brochures • Bridge to talk to Vets, Nursing Homes, Day Cares, Assisted Living, Business • Posters In • Costco, Petsmart, Boeing, Everett Community College, Senior Center • Presentations Schoenfeldt, Doyle, 2009

30. A Game….. Let’s Play HOW PREPARED ARE YOU? Schoenfeldt, Doyle, 2009

31. Who Depends On You? • Family • Co Workers • C. Pets • D. All of The Above D. Maybe All Of The Above Schoenfeldt, Doyle, 2009

32. Each person should be prepared for how many days of an emergency? D. 3 • A. 7 • B. 13 • C. 1 • 3 Schoenfeldt, Doyle, 2009

33. In an Earthquake you should? A. Get outside B. Drop Cover and Hold C. Go to an inside hallway D. Call 9-11 B. Drop Cover and Hold Schoenfeldt, Doyle, 2009

34. Which item DOES NOT belong in your Emergency Kit? A. Flashlight B. Dust Bunnies C. Can opener D. First Aid supplies B. Dust Bunnies Schoenfeldt, Doyle, 2009

35. What should be kept under your bed? A. Leather gloves B. Sturdy shoes C. Flashlight D. All of the Above D. All of the above Schoenfeldt, Doyle, 2009

36. True or False….It is safe to store water in any empty bottle B. False • True • False Schoenfeldt, Doyle, 2009

37. To End of Game • Blah, Blah, Blah, Prepare, Blah, Blah, Blah, Disaster, Blah, Blah, Blah, Water, Blah, Blah, Blah, Food, Blah, Blah, Blah, Medication, Blah, Blah, Blah, CERT, Blah, Blah, Blah, Family Plan, Blah, Blah, Blah, Kit, Blah, Blah, Blah, Documents, Blah, Blah, Blah, Pets, Blah, Blah, Blah, Schoenfeldt, Doyle, 2009

38. The Final Questions Schoenfeldt, Doyle, 2009

39. Who Depends On You? • Family • Co Workers • C. Pets • D. Students D. Only You Can Answer Schoenfeldt, Doyle, 2009

40. What Can You Do Today? • Put ICE in Cell Phone • B. Fill Out Contact Card • C. Talk to Family • D. Add Item To Kit D. You Decide What I Will Do… Schoenfeldt, Doyle, 2009

41. Will You Do That For Me? • Yes I will • Yes I will A/B. Yes I Will What I Will Do… Schoenfeldt, Doyle, 2009

42. Another Motivator… Accountability • “Will you do that for me?” • Research shows that this one simple question greatly increases the number of people who will follow through… move from the position of INTENTION to actual ACTION. Schoenfeldt, Doyle, 2009

43. Message Sharing… • Washington State Public Educators through EMD • Whatcom County, Thurston County, Chelan County, Tribal Communities, etc • Fred Meyer Corporation – employee programs • Wal Mart • WWU Research Project Schoenfeldt, Doyle, 2009

44. Sustainable Messages • Grocery Bag • Coffee Sleeves • Pens – questions not phrases • Website… www.WhoDependsOnYou.com Schoenfeldt, Doyle, 2009

45. WHO DEPENDS ON YOU ? Make sure you are prepared so you can take care of them. THEY NEED YOU Schoenfeldt, Doyle, 2009

46. Who Depends On You …. is the WHY you got up this morning when the alarm went off WHAT you do now that you are up …is the specific information like 3 Days 3 Ways. Schoenfeldt, Doyle, 2009

47. To join voice with Dennis Milleti… • If we only give information but don’t move people from AWARENESS to INTENTION to ACTION…. • when the big one hits, we’ll have a lot of every educated dead people. Schoenfeldt, Doyle, 2009

48. Your own public education campaign Group 1…What have you seen that works? Group 2…What have you done that works? Group 3…What would an effective employee/group incentive program look like? Group 4… What would motivate a non traditional segment of the population? Schoenfeldt, Doyle, 2009

49. Mary SchoenfeldtPublic Education Coordinator City of Everett Office of Emergency Management mschoenfeldt@ci.everett.wa.us425-257-7965 0fficewww.WhoDependsOnYou.com~~~~~~~~~~Timothy E. DoyleKing County Office of Emergency Management3511 NE 2nd StreetRenton WA 98056206.205.4071 Schoenfeldt, Doyle, 2009