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Exploring the Strategies of a Successful Blood Donor Competition

Exploring the Strategies of a Successful Blood Donor Competition. Presented by: Michele Lariviere Assistant Director, Corporate & Community Relations New York Blood Center. New York Blood Center. The regions of the New York Blood Center:

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Exploring the Strategies of a Successful Blood Donor Competition

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  1. Exploring the Strategies of a Successful Blood Donor Competition Presented by: Michele Lariviere Assistant Director, Corporate & Community Relations New York Blood Center

  2. New York Blood Center The regions of the New York Blood Center: Brooklyn/Staten IslandBlood Services Borough of Brooklyn, Borough of Staten Island Hudson Valley Blood Services Borough of The Bronx,Dutchess, Orange,Putnam, Ulster, Westchester, Rockland, Sullivan Long Island Blood Services Borough of Queens, Nassau, Suffolk New Jersey Blood Services New York Blood Services Borough of Manhattan

  3. NYBC 2008-09 Volunteer Leadership Campaign

  4. Objectives • Review the inception and growth of The Commissioner’s Cup Program as a model of a successful Blood Donor Competition • Review its use as a model for other NYBC Competitions and their results so far • Determine what strategies and tactics are applicable to other programs

  5. The NYPD’s Commissioner’s Cup Program

  6. NYPD Commissioner’s Cup - Inception The Competition was created in 1996 when then NYPD Commissioner Howard Safir was challenged by the NYBC Volunteer Chairman, Donald Boudreau to stimulate donations within the NYPD. At that time just over 1000 donations were made by the department which had over 30,000 employees.

  7. 95/96 – 98/99 Donations increased 164% Donations increased 2% Donations increased 164% Donations increased 24%

  8. NYPD Structure

  9. Additional Awards Added Commissioner’s Cup • Awarded to the patrol borough donating the most pints of blood during the campaign year. First Deputy Commissioner’s Award • Presented to a non-patrol borough unit donating the most pints of blood during a campaign year. Chief of Department’s Award • Presented to a patrol borough or non-patrol borough unit that is most improved in donations from the previous campaign year. Chief of Patrol’s Award • Presented to the patrol borough donating the most pints of blood during the campaign year on a per capita ratio. Chief of Personnel’s Award • Presented to a non-patrol unit donating the most pints of blood during the campaign year on a per capita ration

  10. Donations increased by 38% 98/99 – 99/00

  11. 1999 – 2002 * Donations increased by 5% Donations increased by 2% * These donations were not counted in the competition or growth numbers

  12. 2002-2003 Donations increased by 6%

  13. 2003 - 2004 Donations increased by 22%

  14. 2004-2005 * In 2005 the NYPD had it’s only decline, they were set to hit a 5% growth, but a strike within the city caused a week of blood drive cancellations, including the NYPD academy which averages 500 units

  15. Donations increased by 14% (1138 donations) 2005 - 2006 *

  16. NYPD Growth from inception

  17. Current Year Changes and Results NYPD is currently

  18. On-going Program Components • Since the inception of the program the NYPD Commissioner has remained a member of New York Blood Center’s Volunteer Leadership Team • Congratulatory letters from our Chairman are sent out whenever there is a noteworthy achievement. • NYPD receives yearly regional recognition, HVBS also recognizes an outstanding precinct. • NYPD receives yearly recognition at the New York City Employee Blood Program Recognition event. • NYPD is recognized as an outstanding donor group at NYBC’s Biennial Chairman’s Dinner • Quarterly recognition in the NYBC “Working Together Newsletter,” numerous placements in the NYPD Magazine “Spring 3100” • “BloodStat” - a quarterly newsletter about the NYPD’s blood program distributed to all commands is being piloted in 2009.

  19. 5 important steps • Inception/Renewal • Tracking results • Reporting/Informing • Recognition • Change

  20. Other Competitions at NYBC using Commissioner’s Cup Model

  21. New York Yankees High School Blood Donor Championship Recognition Awards Criteria competition time frame- September 1 – May 31 • Each of the five New York Blood Center regions has a winner for each of the three categories of: • Most Donations • Most Donation vs. Senior Class Size • Largest Increase in Donations over Prior Year. • There is one winner in the category of “Rookie of the Year:” The winner is determined based on which new High School donor group has the Most Donations vs. Senior Class Size.

  22. Yankees High School Competition

  23. City of New York Employee Blood ProgramAwards Categories Agencies are recognized for • 100 or more Total Donations • Increase of 25 or more Donations • 15% or higher increase over previous year • 20 or more donations per 100 employees Overall Top Ten (Based on above criteria)

  24. New York City Employee Blood Program

  25. Most Donations Bank Brokerage Insurance Other Pints per 100 Employees Bank Brokerage Insurance Other Largest Increase Bank Brokerage Insurance Other Overall winners Most donations Pint/100 – MetLife Largest Increase 2008 Financial Services Award Categories

  26. Financial Services • Top 10 donor groups (62% of total) are up 1% in 2008 • Largest increases: Morgan Stanley (+712 pints), PricewaterhouseCoopers (+253 pints), AIG (+248 pints) • Principal decreases: JPMorgan Chase (-611 pints), Bear Stearns (-571 pints), Citigroup(-310 pints), Lehman Brothers (-138 pints) in 2008.

  27. Skyscrapers for Life Awads Criteria Property Management Group of the Year • The award for “Property Management Group of the Year” is the biggest prize of the competition, and is physically the largest of all those given. The winner in this category will be determined by totaling the aggregate number of pints given in all participating buildings of a property management group. Property of the Year • The award for “Property of the Year” goes to the property that produces the most pints of blood. The award will be determined by total pints donated during the period of the competition. The physical award given for this category is larger than those given for the three categories below, but not as prominent as that of “Property Management Group of the Year.” Best New Property • The award for “Best New Property” will go to a property that runs a drive for the first time in at least five years, or for the first time after changing management companies/owners. The winner of this category will be determined based on total number of pints given during the period of the competition. Greatest Increase • The award for “Greatest Increase” will go to the property that achieves the largest growth in pints when compared to the same period in the prior year. This will be determined by growth in total pints during the period of the competition. Highest Average Pints • The award for “Highest Average Pints” will go to the building which yields the highest average number of pints for a single day drive. The winner will be determined by dividing the total number of pints during the period of the competition by the total number of days upon which blood drives were held. For example, if one building’s total for the competition year is 200 pints, and those drives were conducted over 5 days, the average at that property is 40 pints/drive.

  28. Skyscrapers for Life

  29. Law firms Awards Criteria • Total Donations, Top Ten • All firms that host three or more campaigns • All firms that hosted platelet drives • Greatest increase in donations over previous year, must achieve at least 50 pint increase

  30. Manhattan Law Firm Donations (2005-08) • Manhattan Law Firm donations have increased 940 pints of blood since 2005 (25% increase). • Donations have increased by 300 pints (7%) in 2008.

  31. CUNY Awards CategoriesAcademic Year (September 1, 2008 – August 31, 2009) • Most Donations • Most Improved • Percent Most Improved • Per Capita(based on full-time student population) • The “Vice Chancellor’s Cup”(based on multi-criteria)

  32. City University of New York Academic Year 9/1 – 8/31 results 18 % Increase Over Previous Academic Year To Date

  33. Current Year Results

  34. Strategies and Formulas in Common To use in other “Competitions”

  35. 5 important steps • Inception/Renewal • Tracking • Reporting/Informing • Recognition • Change

  36. Final Thoughts • Involvement leads to commitment. • Communication is key!! • Deal with change as a way of doing business • Ignore naysayers • Give thanks!

  37. Recognition is a product to deliver ! If you are going to do it – make sure you do it well!

  38. Beyond Blood Donations The best benefit of a good competition . . . is a great relationship!

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