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Piti Bomb Holes Preserve Social Marketing Strategy

Piti Bomb Holes Preserve Social Marketing Strategy. Jane Dia Resource Information and Education Officer Division of Aquatic and Wildlife Resources June 1, 2013. Who is your target audience?.

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Piti Bomb Holes Preserve Social Marketing Strategy

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  1. Piti Bomb Holes Preserve Social Marketing Strategy Jane Dia Resource Information and Education Officer Division of Aquatic and Wildlife Resources June 1, 2013

  2. Who is your target audience? Local, seasonal fishers promote responsible fishing practices by collecting data in the Piti Bomb Holes Preserve.

  3. Who is your Target Audience? Resource users (divers, snorkelers, swimmers, paddlers) promote responsible water sport practices by collecting data in the Piti Bomb Holes Preserve.

  4. Benefits Exchange Statement If you participate in our “Piti Pride Program” to learn how to collect data about various activities in the preserve, you will share in the pride of protecting your resources and be recognized by the community as a “Pride Fisher of Piti”, and receive… If you participate in our “Piti Pride Program” to learn how to collect data about various activities using our new phone app, you will share in the pride of protecting Piti Bomb Holes Preserve and receive a free eco-tour of your choice.

  5. Product Resource Users and Fishers collect data of activities in the Piti Bomb Holes Preserve by using webcam, phone app, text messaging or hotline.

  6. The cost of not collecting data is a loss of fish resources and fish habitat. Price

  7. Positioning Collecting data about activities in Piti Bomb Holes Preserve protects valuable resources that belong to our families on Guam.- Fishers Collecting data about activities in Piti Bomb Holes Preserve protects valuable resources and is fun for everyone! - Resource Users

  8. Place • Community activities: • Liberation Day Parade • Piti Village Fiesta • Arbor Day • Athletic events • School events • Fishing stores

  9. Promotion Fishers and Resource users: Radio show: “Where we live” Talk radio: K57 Giveaways: wet/dry bag etc. Wet shirts TV news Extra!

  10. Promotion • Community: • Puppet show • Activity book • Stickers • Signs on buses, buildings

  11. Key Influencers K1: Mayor of Piti Village – Ben Gumataoao K2: Fish Eye Marine Park – Renny Loren K3: Lt. Governor of Guam – Ray Tenorio One-to-one meetingsAgreements (MOA); letter of endorsements (tour guide operators)

  12. Barrier Removal Outdoor, day/night, infrared, zoom camera, 700TVL - a video camera specification defining image resolution, 120 meters infrared, (about 350’ range at total darkness), Digital Video Recorder, remote access capability; lockable cabinet Install surveillance camera - CCTV

  13. SLOGANS *All Eyes on Piti*Pity Piti, Protect our Pride*Keep Piti Looking Good

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