Branding strategy of

1. Branding strategy of N V Juice

3. Our product is all about… • Natural • Bio • Tasty 1€ better quality 33cl in a bottle, differentiation from the cans UNSP: bio and healthy Brand personality (intangible, qualitative) Brand identity: funny, healthy and tasty juice with punchy colour for young people. Benefits functional? Benefits emotional? Self-expressive benefits?

4. Questionare

6. Customer Competition Katho students

7. Place? • Hantal 4 • Ipsoc canteen • T’Forum restaurant We choose the channel: automatic vending machine because it’s close, 24h/24h open, lot of possibilities. And all people answered that it is the best way to get drink (fast and comfortable)

8. Promotion Plan

9. N V Simply Different

10. Our channels of promotion could be: Non-personal  Sale promotion • Posters • Flyers • Degustation • Gifts – Orange.. • TV promotion in some Katho buildings with our videos. • Social networks – FB, Twitter

11. Recommendations for a communication program N V Simply Different

12. Minute maid campaign • In 2007 they launched the new communication campaign based on their USP. “Where is the Pulp” We also did it in our campaign, it is based on our USP – healthy.

13. Thank You! 