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Electronic Stability Control (ESC) by Glen Nicholson

Electronic Stability Control (ESC) by Glen Nicholson. Vehicle crashes are the leading cause of death among young people of every age from 2-33. World Health Organization.

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Electronic Stability Control (ESC) by Glen Nicholson

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  1. Electronic Stability Control (ESC) by Glen Nicholson

  2. Vehicle crashes are the leading cause of death among young people of every age from 2-33. World Health Organization

  3. “More than one million people die and 2 million are injured intraffic crashes worldwide and the global annual economic cost of road crashes is nearly $600 billion.” Nicole Nason, Administrator, National Highway Traffic Safety Administration

  4. In Canada “the economicand social consequencesof road crashes are estimated to be $25 billion ayear.” Dr. David Bowering Chief Medical Health Officer Northern Health Crossroads Report - 2005

  5. “The road transport system and its stakeholders have...unintentionally generated one of the largest health catastrophes ever seen in the history of mankind.” Dr. Claes Tingvall Chairman, European New Car Assessment Program Director, Swedish Road Administration

  6. “Motor vehicle crashes…eat up more than 20% of Northern Health’s total directhealth care costs.” Dr. David Bowering Chief Medical Health Officer Northern Health Crossroads Report - 2005

  7. PASSIVE SAFETY DEVICES • ...help you survive crashes: • Seat Belts • Head Restraints • Air Bags • Collapsible Steering Columns • Reinforced Passenger Cell

  8. The best crash… ...is one that never happens.

  9. ACTIVE SAFETY DEVICES • ...help you avoid crashing: • Winter Tires • High Intensity Lights • Anti-Lock Braking Systems (“ABS”) • Electronic Stability Control (“ESC”)

  10. ESC is a computerized vehicle system that improves vehicle handling by instantly detecting and preventing skids.

  11. When ESC detects skidding, it automatically brakes individual wheels to counter understeer or oversteer… …in 1/25th of a second!

  12. ESC PREVENTS • 40% of single vehicle crashes • 43% of all crash fatalities • 56% of single vehicle fatalities • 80% of rollover fatalities Insurance Institute of Highway Safety - 2006

  13. ESC saves lives ESC could save 43%

  14. *ESC could prevent 43% of 2923 fatalities

  15. ESC Cost Manufacturer - $111 Retail - from $450

  16. ESC is optional or standard on over half of new vehicle models sold in Canada *2006

  17. Common Names of ESC • Generic - Electronic Stability Control (ESC) • Electronic Stability Program (ESP) - Audi, VW, Saab, Daimler, Chrysler • Vehicle Stability Control (VSC) - Toyota, Lexus • Vehicle Stability Assist (VSA) - Honda, Acura • Advance Trac - Ford, Lincoln • StabiliTrak - General Motors, Saturn • Vehicle Dynamic(s) Control (VDC) - Subaru, Nissan • Dynamic Stability Control (DSC) - Mazda, BMW, Rover • Dynamic Stability and Traction Control (DSTC) - Volvo

  18. Canadian awareness of ESC • 60% had never heard of ESC. • Only 5% owned vehicles withESC. • Only 1 % mentioned ESC as a safety feature. Rudin-Brown Survey - 2006

  19. New vehicle purchases of ESC

  20. ESC Studies • Transport Canada • Insurance Institute of Highway Safety (US) • National Highway Traffic Safety Administration (US) • Pacific Institute for Research and Evaluation (US) • University of Iowa (US) • University of Michigan Transportation Research Institute (US) • Transport Research Foundation (UK) • Monash University (Australia and New Zealand) • University of Cologne Institute for Transport Economics (Germany) • GDV Institute for Vehicle Safety (German Insurers) • Swedish National Road Administration (Sweden) • Institute of Transport Economics (Norway) • Laboratoire d'Accidentologie, de Biomécanique (France) • Toyota Motor Corporation (Japan) • …and many others

  21. ESC Endorsements • Transport Canada • Canadian Automobile Association • BC Automobile Association • Canada Safety Council • Canadian Association of Road Safety Professionals • BC Forest Safety Council - Trucksafe • BC Safety Council • RoadHealth • Insurance Corporation of BC • BC Wildlife Collision Prevention Program • United Nations • National Highway Traffic Safety Administration (US) • Insurance Institute for Highway Safety (US) • Federation Internationale de l’Automobile (Europe) • Swedish National Road Administration • UK Department of Transport • Australian New Car Assessment Program • Consumers Union (US) • …and many others

  22. ESC Websites • Choose ESC • Transport Canada • Canadian Automobile Association • Canadian Association of Road Safety Professionals • BC Automobile Association • BC Safety Council • Wildlife Collision Prevention Program • Insurance Corporation of BC • Insurance Institute for Highway Safety • Wikipedia

  23. ESC Laws • Quebec (2006) - dangerous goods carriers • United States (2009-2012) - all passengers vehicles • United Nations Global Technical Regulations (2008) • Victoria, Australia (2010) proposed - all cars • Canada (2012) proposed - all cars

  24. “Each new car that is sold without ESC is alost opportunity to save lives and reduce suffering.” Viviane Reding Commissioner, European Commission

  25. Vehicles - dangerous health hazard • ESC - extraordinarily cost-effective solution • ESC must be promoted: • Awareness • Incentives • Law

  26. www.chooseesc.eu stability@telus.net

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