Club and Membership Building Club and Membership Retention

1. Club and Membership BuildingClub and Membership Retention D36 DEC Presentation September 21, 2013 Chevy Chase, MD Sal Asad, DTM, RA, IPD, PMP Region 7 Advisor

2. Session Agenda • Missions and Recognition Programs • Club-building Cycle • Membership-Building Activities • Club and Membership Retention Tips Techniques and Tricks Moments of Truth 1

3. Session Objectives • Identify the six stages of the club building cycle • Identify opportunities for new clubs • Learn the process for chartering new clubs • Learn how to rescue and retain challenged clubs • Present techniques for membership growth and retention 2

4. Mission Statements • Toastmasters International Mission • We empower individuals to become more effective communicators and leaders. • District Mission • We build new clubs and support all clubs in achieving excellence. • Club Mission • We provide a supportive and positive learning experience in which members are empowered to develop communication and leadership skills, resulting in greater self-confidence and personal growth. 3

5. District Recognition Programs 17

6. Identify leads and prospects Club-building Cycle Follow up Contact and qualify Club-building Cycle Charter Present Address questions and concerns 4

7. Club Building Cycle • 1 - Identify leads and prospects • Sources of Leads • World Headquarters (DG, LGET) • Public Relations (PRO) • Social Media (PRO, Website) • Events (LGET- District Conferences, Contests) • Cold Calling (LGM) • Market Research LGM) • Current members, Neighbors, Coworkers, Other places • Note: All District and Club Leaders are responsible for generating Leads 5

8. Club Building Cycle • Follow up leads when requested • Understand business and needs of each lead (needs assessment) • Contact lead promptly • To qualify the lead • Identify the decision maker • Explain how Toastmasters can help their corporation • Ask questions, listen to their needs, offer solutions Note: Use Features | Benefits | Value Chart • 2 - Contact and qualify 6

9. Features | Benefits | Value Chart 7

10. Club Building Cycle 3 - Present • Conduct a demonstration meeting • Demonstration meeting resources: • Demonstration meeting team (Extension Chair) • Club Sponsors and Mentors • How to Build a Toastmasters Club (Item 121) • E-learning session Successful Demonstration Meetings • Promotional material 8

11. Club Building Cycle 4 - Address Questions and Concerns • How can clear communication meet the need of your sales force? • How can building relationship skills fulfill the needs of your management team? • How can interpersonal communication skills help cross-functional teams work together? 9

12. Club Building Cycle 5 - charter • How to Build a Toastmasters Club (Item 121) • Corporate Clubs / Community Clubs • Club sponsor responsibilities • Build membership to 20 • Submit Application to Organize a Toastmasters Club and charter fee • Assist club in electing officers, adopting a club constitution, and submitting charter forms • Schedule charter presentation meeting • Assign Club mentor for six to 12 months 10

13. Club Building Cycle 6 – Follow Up • Club sponsor responsibilities • Build membership to 20 • Submit Application to Organize a Toastmasters Club and charter fee • Assist club in electing officers, adopting a club constitution, and submitting charter forms • Schedule charter presentation meeting • Assign Club mentor for six to 12 months 11

14. Club Building Cycle 6 – Follow Up (continued) • Club Mentor responsibilities • Guide clubs through first six to 12 months • Ensure club officers understand duties • Familiarize club officers with Toastmasters education program • Familiarize club officers with Distinguished Club Program • Help recruit and retain members 12

15. Club-building Team Support • Club-building efforts are supported by: • Committees and teams • Area and division governors • Serve as members of a district committee • Club extension committee • Marketing committee • Generate leads • Find club sponsors and club mentors • Facilitate and attend demonstration meetings and pre-charter information meetings 13

16. Conclusion: Closing Remarks • Club-building is basic to missions of Toastmasters and the district. • All Toastmasters expand the network of clubs. • The district may establish club-building committees and teams. • DGs, LGMs, club sponsors, and club mentors have club-building roles. • Area and division governors have opportunities to assist club building efforts. They serve as liaisons between districts and clubs. • Area and division governors work with sponsors and mentors • Club leads can come from anywhere. • The club-building cycle has six steps. 14

17. Identify leads and prospects Club-building Cycle Follow up Contact and qualify Club-building Cycle Charter Present Address questions and concerns 15

18. Club and Membership Retention • The Key to a successful District is club and membership retention – Mission of the District • District Recognition Program Defines district goals • The DCP is the main area of focus • Maintaining Quality Club is the key to club and membership retention 16

19. Club and Membership Retention • Characteristics of Quality Clubs • The club’s purpose is understood by members • The club meets regularly • Club meeting roles are fulfilled • Club officer roles are fulfilled • Members and guests have opportunity to speak at meetings • Club focuses on emphasizing the value of Toastmasters membership • Club addresses the needs of its members 18

20. Club and Membership Retention • Three programs to foster club quality • Club Sponsor • Club Mentor • Club Coach 19

21. Club and Membership Retention • Three programs to foster club quality • Club Sponsor • Organize the new club • Setup regular club meetings • Plan the charter process • Complete paperwork 20

22. Club and Membership Retention • Three programs to foster club quality • Club Mentor • Build rapport with the Club • Ensure the club is strong and functional • Encourage club officers to attend training • Create quality club 21

23. Club and Membership Retention • Three programs to foster club quality • Club Coach • Build rapport with the Club leaders and members • Assist the club in increasing its membership • Help the club develop a plan with goals for improvement • Assist club to achieve distinguished status 22

24. Club and Membership Retention • Members Retention • TM Building Blocks (MAP) • Membership • Administration • Program 23

25. Club and Membership Retention • Members Retention • Find them (next door neighbor, workplace, church, community Meetings, other organization) • Enroll them (Quality meetings turn guests into new members) • Train them (Conduct membership Survey – what they want?) • Retain them (1- Quality Meetings; 2- Become membership driven) 24

26. Club and Membership Retention • Members Retention • Quality Meetings • Preparation • Performance • Focus on the Member • Get new members involved immediately • Have strong mentoring and coaching programs • Provide training regularly • Stay in touch 25

27. Club and Membership Retention • Members Retention Can we stop the revolving Door? No, we can’t But we can slow it down !! 26

28. Club and Membership Retention D36 Status (July 1) • 208 Paid Clubs • 41 clubs have <= 12 members • 8 clubs with 6 members Sum= 8 • 5 clubs with 7 members sum= 13 • 5 clubs with 8 members Sum= 18 • 5 clubs with 9 members Sum= 23 • 7 clubs with 10 members Sum= 30 • 6 clubs with 11 members Sum= 36 • 5 clubs with 12 members Sum= 41 26

29. Club and Membership Retention 27

30. Club and Membership Retention 28

31. Club and Membership RetentionMoments of Truth 26