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Consumers use multiple sources for shopping research

Consumers use multiple sources for shopping research. 70% FEEL THAT IN-PERSON RESEARCH IS IMPORTANT. 76% FEEL THAT ONLINE RESEARCH IS IMPORTANT.

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Consumers use multiple sources for shopping research

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  1. Consumers use multiple sources for shopping research 70% FEEL THAT IN-PERSON RESEARCH IS IMPORTANT 76% FEEL THAT ONLINE RESEARCH IS IMPORTANT Q7. How important is online research to your purchasing decision? Base: (n =505)Q8. How important is in-person research to your purchasing decision? Base: (n =505)

  2. Online reviews and In-person preview important to purchase decision Despite growing patterns in online shopping… 52%trust online reviews and forums information 89%prefer to preview products in-person Consumers were divided on whether the salesperson has the most knowledge Q10. Please rate your level of agreement with each of these statements. Base: (n = 505)

  3. Extensive research conducted for large-ticket items % of people that conduct extensive 60% 36% 45% 6% 2% Little to no research Extensive research Q9. When considering the following types of purchases, please indicate the level of online research you undertake prior to making the purchase. Base: (n = 505)

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