Batanga Q1-08 Product Plan January 17, 2008

1. Batanga Q1-08 Product Plan January 17, 2008

2. Product Priorities Q4 2007

3. Product Challenges and Strategy

4. Considerations Across all ProductsOngoing projects/implementations • One Brand/One Look • Navigation and Search • Music Discovery • Personalization/User Generated • Sharing • Loop/Next action • Performance: Page Optimization / Speed of Delivery • External Content (Web 2.0)

5. Moving ForwardProduct Matrix: Who’s doing what and what for? Management, Marketing, Sales, Content, Tech Teams, User Feedback Ideas and Requests Product Managers PRODUCE COMMON PRODUCT PATH • Establish Priorities: • Revenues • Cost • User Acquisition • Retention • Loyalty Generation • User Request • Establish Process: • Light Test (basic link) • Full Test (page) • Development • Define benchmarks • Track & Measure • Make it better!

6. Radio UpdateQ4-2007

7. Total Radio Uniques: 2,746,686 Page views: 4,316,185 Pageviews

8. Top Radio Stations Dec-07 - US by Number of Sessions Total Radio Sessions: 1.4 million

9. Top Radio Stations Dec-07- US by Listen Hours

10. Radio Player – Then and Now December 2007 October 2007

11. Radio Player Enhancements made to 12 components

12. Improved Radio Player

13. Radio by Mood The Evolution

14. Metrics - Mood Votes Oct. 9 - 29, ’07 pre-launch Dec. 1 - 31, ’07 post launch 18.95% Increase in Mood Votes Oct vs Dec

15. Mood - Promotional Elements and Chart of Actions • Schedule • 11/26 – 12/31 On-Line Campaign • 11/26 – In-House Ads in rotation …still running • 11/29 – Email Blast * Media Includes: Landing page, Skins for all moods, Banner Ads, 2 Display Ads, 2 e-blasts, 1 Print Ad *

16. Radio Stats: USA - Artist, Mood, MyRadio

17. Emoticons Downloads - Instant Message Launch Date: January 18 • Campaign Assets: • Email Blast week of launch • Print Ads – Feb. 08 BMM and Latino U

18. New Station Launch Comparison Is there a promotional opportunity here?

19. My Radio – Registration & Player Build/Editor

20. My Radio Page ViewsDecember, 2007 Total visits in Nov. 07 on Radio page:635,139 (USA)

21. My Radio Build Source, DMCA, PublishedDecember, 2007 - USA Approx: 45% of lists created via My Radio are DMCA compliant and 95% get published. Approx: 9.5% of lists created via the Player are DMCA compliant and about 85% get published. 4,537 5,494 Opportunity to increase completion and convert more player created lists to DMCA compliant

22. 1st & 2nd Quarter 2008Radio Products Player Build next generation player Add DJ email & personalization Station Ranking revamp Station Management Artist’s and Similar Artist views myRadio –Join & Builder/Editor Provide info on registration Build and Edit – one screen Revamp myRadio landing page Goals - Player Adds more functionality Personalization/socialization Music Discovery/Sharing User Control/User Generate Music Discovery Goals – myRadio Revamp Inform User/User Generate Make Build Fast & Easy Increase Total Compliant Stations Built Promote “benefits of being a dj” Highlight myRadio stations, genres, fans

23. Batanga Music Tour

24. eShots Participation *Data as of January 9, 2008.

25. Encore Online Concert *December 18, 2007 – January 9, 2008.

26. Batanga Music Tour Total uniques, visits, and ad impressions served in DMA’s where concerts occurred.

27. MyBatanga

28. myBatanga Data

29. myBatanga Goals Allow more personalization Enhance communication Integrate myBatanga with Batanga

30. Personalization Enhance customization of profile page Layout and design Merge profile data collection and settings Improve data categories Incorporating myBatanga into overall look and feel of Batanga Photo Utility

31. Communication Communication among users Small improvements to e-mail tool and bulletin board Implement safety standards Communication between Batanga and the users Notifications Updated Administrative Tool Blogging/Articles Improved myBatanga Landing Page Search/Browse functionality Events

32. Integrate myBatanga with Batanga Forums Who’s listening Favorites Integrate look of myBatanga site with the rest of Batanga

33. myBatanga Q1 Priorities Profile page compatibility with MySpace CSS updates to pages Admin update myBatanga landing page update Social Networking safety standards

34. Music Discovery, & overall Functionality and Usability

35. Overall Functionality Status Functionality and Navigation: Several functionalities are applied only in certain areas of the site but could help improving traffic / retention on others We are not taking advantage of all available assets There seem to be too many “dead end” areas inside important landing pages Loading Times: navigation in some pages is very slow Many site tools are not clear enough for the average user - specially since they’re not consistent There are not instructions on how to use the product to obtain the most of it (more “call-to-action” items and wording as well as help section could be included) Entertainment category is confusing

36. Overall Functionality Status • Content Optimization • MUST CLICK areas are not clear across the site • It’s hard for users to appreciate “at a glance” what’s new inside Batanga • Top Stories on homepage rarely change • Content hierarchy (where do I click first?) is not clear in some pages • Genres / Artists / Songs are not instinctive and hard to browse • Unique Content (only available in Batanga) is not differentiated • Artist tune-in promos • Exclusive interviews / specials / minisites • Editors’ picks and recommendations • There’s not enough promotion of upcoming content features (specials, album launches, celebrity playlists, listening parties, etc.)

37. Overall Functionality Status • Design Consistency • Functionalities and navigation tools are not the same or are not used equally across the website • Branding and styling are not consistent throughout the site, or at least some of the basic elements are not recognizable across all pages and sections • Not everybody involved in the product / design / project / marketing / sales teams seem to be aware of all branding elements that MUST be included in all pages

38. Q1-08 Product Plan • Music Discovery • Overall Functionality Optimization • Overall Usability Optimization • Site Structure / Page URL • Music Database Optimization • Omniture Implementation

39. Music Discovery Main Tasks • Content Catalog Integration • Improve Search and Browsing • Optimize genre and artist pages • Create new song page • Similar Artist and Song engines • Optimize “What’s Top” Algorithm

40. Overall Functionality Main Tasks • Create / Update feature and functionality catalog (favorites, ratings, comments, etc.) • Enhance and integrate “My Stuff” info (user participation data) across the site -- My Stations, My Playlists, My Favorites, etc. • Create “Alerts” engine • “Remember me” functionality

41. Overall Usability Main Tasks • Integrate new Site Structure to navigation, sections, etc. • Solve consistency issues in current interface design • Create and distribute a Style Guide including all branding and design specs that need to be used across the site • Keep an updated site map, including navigation logic, top visited pages, top entry-pages and pages with most commercial potential • Create a common list of “Batanga Product Commandments” together with Marketing team to ensure effective adoption and establish Quality Control checklist

42. Navigation and usability approach

43. Site Structure / Page URL

44. Music Database Optimization

45. Omniture Implementation • Set-up product key performance indicators

46. Product Priorities Q1 2008