THE IMPORTANCE OF ADVERTISING AND MARKETING YOUR BUSINESS

1. The idea of marketing and advertising your company is not a new concept. Businesses have been around for a very long time, and over the years, the options for business owners to strategically advertise their business have grown astronomically. Your restaurant could have the best food in town but if people do not know you exist there is no way your business will succeed in today’s competitive marketplace. Your delectable cuisine will be limited to passerby’s and word-of-mouth only. Chances are that your restaurant will go under if you do not take the art of marketing, branding and advertising very seriously. Advertising has the ability to change the perception of the targeted audiences and transform how they may view your products or services. It gives you the opportunity to show the public who you are and what you can offer them. The very first step on any advertising (or indeed, marketing) campaign ought to be to recognize the aims and goals of the campaign and the way they fit into the aims and goals of the provider overall. As an example, it can be said that a few of the promotional campaigns are organized to create people aware of using several products, how to use them and their features. Advertising campaigns attract new clients, which then will help to replace aged ones. Some businesses may choose to do their own advertising and actually be pretty successful at it. The problem is that the average business owner does not have the time nor the expertise to put together an effective marketing campaign and deliver it to a wide and diverse audience. The business owner may have fantastic ideas about their business, however the challenge of putting it all together and doing so with finesse and professionalism is best left to the experts. One, if not the best, way to advertise your business is by using the social media platform. There are as many social media sites as there are minutes in the day, but the point is that you have the opportunity to reach a world-wide audience by harnessing the opportunities they bring and use them to your advantage. Most people spend their time scrolling online through this type of venue, and the combination of video and social media will continue to sky-rocket as time goes on. When videography the average user happens upon a particular advertisement or video, there is a very short amount of time a business has to catch their eye before the scroll on or do another search. If your advertisement does not spark interest immediately, then it’s a complete waste of time and money. One way to ensure your advertisement is effective is to ensure you have properly branded your company. If you're Mark Zuckerberg, you've already established your brand and your value, and for the large part, pajamas will not lead to a negative effect on the image which you have created. Your brand is a foundational piece in your advertising communication and one you don't wish to be without. Having a detailed discussion about your branding cannot be stressed enough. Your branding, or image, is what people remember about you and what will bring them back to purchase your products or to utilize your services. Having a poor branding image is difficult to fix, but not impossible. It is best to start your advertising off on the right foot and make sure the branding of your company makes sense and brings the most positive attention to your company. Marketing is quite much about understanding your clients and promoting your organization. Marketing is a crucial tool in any business and there are a wide variety of methods professional marketing and advertising agencies and individuals use to not just raise brand awareness, but also to analyze the markets and identify methods by which

2. you can boost your company. It enables advertising in many respects because it's the market research that informs where advertisements should be placed and who to target in many cases. So, the bottom line is that your company to choose to do its own marketing and advertising, however having a professional company that specializes in this would produce the best results. The art of advertising on social media, videography and graphic design are all specialties of The Dillon Ross Group, so please visit them at https://www.dillonrossgroup.com/ to learn more. There are numerous examples of their work available for you to view such as social management, event flyers, logo design, event planning, brand consulting and more.