Importance Of Revisiting Your Mystery Shopping Program

1. Many businesses who use the mystery shopping tool think that it’s just about putting the program in place and see the results flow in. While implementation is a big step in this process, it doesn’t end there. Think of the different updates and optimizations you could make in the program. Considering the same would surely have a large impact on the value of the results you collect from these programs. This is where revisiting your mystery shopping program comes into the picture. Still thinking why? We would give you 3 reasons. Top Reasons to Frequently Revisit Your Mystery Shopping Program Image CC - Don't Waste Your Money 1. Scoring For those running their mystery shopping programs for quite some time now would know which questions are consistently receiving high scores. While it is a good indicator, don’t you think it might be the time to re-evaluate what you have been measured? When you get similar high scores in the same areas, you should move on to measuring something else. This would help you drive improvements in another area. 2. Shopper Recognition When same mystery shopping programs are run, again and again, it can create possibilities for the same shoppers to get recognized by the staff. If your staff starts mentioning that they are noticing shoppers at the locations, the results would not be accurate.

2. Image CC - Pinterest 3. Relevance Business environment keeps on changing, and hence you need to modify your mystery shopping programs based on the changes. Always revisit your requirements if you intend to get accurate results. If you keep your current requirements, it would lead to changes in your target market or changes to your locations. It is very important to always stay relevant and also regularly monitor the details of your mystery shops. What might seem like nothing could actually mislead your results and impact the data you collecting. It can make your entire exercise a failure. Mystery shopping is one great tool to help you spot the areas of improvement and enhance customer experience. Create programs which ask the right questions and at the same time hides the identity of your shoppers to provide you with the most informative and unbiased feedback. It’s time tonail down on possible mistakes and maximizes thebenefitsof your mystery shopping program with iSN Global Solutions. We offer excellent Mystery Shopping Support Services.