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Public relations (PR) is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. PR helps build, manage, and protect an organization's reputation through various elements such as press releases, media statements, social media, educational texts, workshops, and campaigns. PR professionals utilize tools like writing press releases, speeches, pitches, conducting market research, and expanding business contacts to distribute credible information via third parties. PR also brings opportunities and strategic decision-making for the organization's benefit.
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What is public relations?!? What is PR? … it’s ‘the result of what you do, what you say and what others say about you. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.’
We’ve put together some of PR’s key elements so you can understand further… Reputation • PR ultimately helps build, manage and protect an organization’s reputation. PR manages an organization’s image through the good and the bad times.
A VoicePR, a lot of the time, is the voice of an organization and is the way organizations communicate and interact with the public… • press releases • media statement • social media (FB, Tweeter) • educational texts in the media • education at school • educational workshops • campaigns, etc.
The long and short-termPR is there for an organization through the short and long-term. It can manage short campaigns, such as product launches, as well as longer-term campaigns such as brand awareness.
Every PR tools include the following: • Write and distribute press releases • Speech writing • Write pitches (less formal than press releases) about a firm and send them directly to journalists • Create and execute special events designed for public outreach and media relations • Conduct market research on the firm or the firm’s messaging • Expansion of business contacts via personal networking or attendance and sponsoring at events • Writing and blogging for the web (internal or external sites)
Not advertising Unlike advertising, PR distributes information via third parties, such as magazines, newspapers and TV – this makes it more credible
OpportunityWith PR comes opportunity – PR professionals will actively seek beneficial opportunities for your organisation, such as awards, special features and documentaries, events and public speaking chances.
StrategicAnd, finally, PR is strategic – everything is done for a reason. For every press release, telephone conversation and Tweet or Facebook post there is an extremely valid reason.
