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Know Like & Trust...What’s it really mean AND more important

Attraction Marketing and Know Like Trust (or KLT) are hot topics but is it something you need to pay attention to or just another passing fad?

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Know Like & Trust...What’s it really mean AND more important

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  1. Know Like & Trust...What's it really mean AND more importantly should you pay attention? • www.IanKnabelOnline.com

  2. Over the last couple of years and the growth of Attraction Marketing, I'm sure you have heard someone tell you that the key to success today is to get you visitors, your subscribers, your leads to know like & trust you. • www.IanKnabelOnline.com

  3. I'm no different. I kept hearing that the key to success in 2013 is to get my subscribers, my visitors to know like & trust me before they will buy from me or join me in any opportunity. • www.IanKnabelOnline.com

  4. At first I was a bit sceptical. I've been online for a couple of years, built email lists of over 10,000 people and been a reasonably successful affiliate marketer. • www.IanKnabelOnline.com

  5. I decided to have a really detailed, critical hard look at my business and compare some stats from the last few weeks against results I was getting 1 year and 2 years ago. • www.IanKnabelOnline.com

  6. What I found SHOCKED ME! • www.IanKnabelOnline.com

  7. My list growth was slowing every month, my optin percentages from my squeeze pages (optin percentage = number of people who subscribe to my list divided by total number of visitors to my squeeze page) was dropping every single month! • www.IanKnabelOnline.com

  8. The number and percentage of people who were opening my emails was dropping every month! • www.IanKnabelOnline.com

  9. Worse still was the fact that my actual click through rates (CTR) which is how many people are actually clicking n the links in my emails was dropping and dropping rapidly! • www.IanKnabelOnline.com

  10. If people aren't clicking your links, they aren't buying and if they aren't buying - you are not making money - simple. • www.IanKnabelOnline.com

  11. It seemed that people over time had become immune to the daily emails promoting this new product, that new product, this training today, this training tomorrow. • www.IanKnabelOnline.com

  12. Please understand that I was running my business this way. At least daily emails and sometimes 2 or 3 a day promoting offer after offer after offer! • www.IanKnabelOnline.com

  13. This analysis of my business really got me thinking.....and then it happened, a massive Ahhhh moment. That light bulb went off and bells started ringing. • www.IanKnabelOnline.com

  14. Of course people had switched off to this constant barrage of promotion. • www.IanKnabelOnline.com

  15. I knew that my subscribers had switched off and become immune to my message because that's exactly what I had done to the emails I was getting from others!. • www.IanKnabelOnline.com

  16. Just think for a moment, how many emails do you get every day, 5, 10 ,20, 50 more???? . • www.IanKnabelOnline.com

  17. How many do you actually read? Not many I bet. Probably ones from people you feel you have built a relationship with, the ones where the sender has provided something of value to you previously and maybe an occasional one with a catchy subject line . • www.IanKnabelOnline.com

  18. So I decided that there really was something to this move to Attraction Marketing and this know like & trust that I keep hearing about because the old style email marketing is like the dinosaurs - slowly dying and soon to be extinct.. • www.IanKnabelOnline.com

  19. So I started spending hours and hours scrolling through Google researching Attraction Marketing and Know Like & Trust. . • www.IanKnabelOnline.com

  20. I mean, I knew nothing about either of these so I had a lot of learning to fill my knowledge gap before I could implement this into my business.. • www.IanKnabelOnline.com

  21. After weeks and weeks there were a few posts and videos that really worked for me. Information written by experienced, established marketers with track records and success that I was jealous of.. • www.IanKnabelOnline.com

  22. So, what did I decide? Is the know like & trust business model the way of the future?. • www.IanKnabelOnline.com

  23. I'll let you think about that for a minute.... • www.IanKnabelOnline.com

  24. I'll let you think about that for a minute....I didn't have a blog 3 months ago..... • www.IanKnabelOnline.com

  25. I'll let you think about that for a minute....I didn't have a blog 3 months ago....I wasn't on Facebook (in a business sense) 3 months ago.... • www.IanKnabelOnline.com

  26. I'll let you think about that for a minute....I didn't have a blog 3 months ago....I wasn't on Facebook (in a business sense) 3 months ago...I wasn't on Twitter (in any sense lol) 3 months ago.... • www.IanKnabelOnline.com

  27. I'll let you think about that for a minute....I didn't have a blog 3 months ago....I wasn't on Facebook (in a business sense) 3 months ago...I wasn't on Twitter (in any sense lol) 3 months ago.... I wasn't on LinkedIn or Google+ 3 months ago… • www.IanKnabelOnline.com

  28. Anyone seeing a change to my business model here? I think you do. • www.IanKnabelOnline.com

  29. YES, I am a convert to Attraction Marketing and the Know Like & Trust model. • www.IanKnabelOnline.com

  30. To be frank, it just makes sense. • www.IanKnabelOnline.com

  31. Treat people as though they are intelligent people whose time is valuable, treat others how you want to be treated. I like to feel valued, important and worthy and I'm sure you do to.. • www.IanKnabelOnline.com

  32. So to finish off (this ended up being a lot longer than I planned when I started) I become a student and a practitioner of Attraction Marketing. • www.IanKnabelOnline.com

  33. Adopt the principles of Know Like & Trust. • www.IanKnabelOnline.com

  34. Ignore this advice at your peril – you may end going down the same path as the dinosaurs. • www.IanKnabelOnline.com

  35. If you would like more information on how to implement Know Like & Trust in your business you can check out MLSP by clicking on the link below. You will get access to 100% FREE weekly training from  real 6, 7 & 8 figure earners including Ray Higdon and Rob Fore just to name a couple. • www.IanKnabelOnline.com

  36. Go on, copy the link, you know you want to :-)http://www.ianknabelonline.com/free_weekly_training. • www.IanKnabelOnline.com

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