300 likes | 411 Views
You've found a niche, done your keyword research, and are ready to use those keywords to drive traffic to your blog or website. But, how do you use them in a way that maximizes your search engine rankings and generates the most traffic?
E N D
Search Engine Optimization- Where To Use Your Keyword Phrases www.IanKnabelOnline.com
Search Engine Optimization: Where To Use Your Keyword Phrases www.IanKnabelOnline.com
You've found a niche, done your keyword research, and are ready to use those keywords to drive traffic to your blog or website. www.IanKnabelOnline.com
But, how do you use them in a way that maximizes your search engine rankings and generates the most traffic? www.IanKnabelOnline.com
Where you place your keywords and keyword phrases within your website posts and pages is extremely important. www.IanKnabelOnline.com
Let's look at various ways to use your keyword phrases. www.IanKnabelOnline.com
It's extremely important to optimize the pages of your blog or website with targeted keyword phrases that are specific to the page content. www.IanKnabelOnline.com
Search engines index individual pages not entire websites, so you need to optimize each page of your website to rank for a specific keyword phrase. www.IanKnabelOnline.com
If you have a blog that talks about real estate, you will want to have pages optimized for: real estate investing, homes for sale, buyers, foreclosures, etc. www.IanKnabelOnline.com
Your Primary Keyword Phrase will be most effective when placed in the following places on your site: www.IanKnabelOnline.com
•URL or File Name (ex: filename.html or file-name.htm) •Title Tag of the web page •Header, or the heading at the top of your page (h1 tag) www.IanKnabelOnline.com
•Sub Headings (h2 or h3 tags) •Within the actual content on the page •In Anchor Texts in reference links or outbound links www.IanKnabelOnline.com
To have the best chances of ranking high in the search engines it is best to choose very niche specific keyword phrases. www.IanKnabelOnline.com
In addition to your primary keyword, you should also insert two additional related keyword phrases per page. www.IanKnabelOnline.com
Use a plugin like All in One SEO Pack or SEOPressor for on page optimization. www.IanKnabelOnline.com
The most important key to remember is that you want to make sure your content is readable and that it makes sense. www.IanKnabelOnline.com
Stuffing your content with keywords is spammy, and the major search engines are too smart for that. www.IanKnabelOnline.com
Going overboard with your keywords can actually cause your site to be penalized. www.IanKnabelOnline.com
Getting a lot of traffic to your pages doesn't mean a thing if visitors can't benefit from your content. www.IanKnabelOnline.com
Readers take action when they find value in your content. This is what leads to more subscribers, optins and sales. www.IanKnabelOnline.com
Your off-page optimization is just as, or even more important than your on page SEO. www.IanKnabelOnline.com
You want to use your targeted keyword phrases to find related sites with high authority in the search engines. www.IanKnabelOnline.com
Your goal is to partner, or exchange links with these top sites using your target keyword phrases as the Anchor Text for any links that point back to your web posts and pages. www.IanKnabelOnline.com
An anchor text is the text that you add a hyperlink to leading back to your site. www.IanKnabelOnline.com
Anchor text links that direct back to your page will appear natural to Google, and it will expand the reach of your content throughout the web. www.IanKnabelOnline.com
The more natural inbound links you get from relevant sites that contain relevant keywords, the better your site will rank in the search engines. www.IanKnabelOnline.com
In addition to external and inbound links, you want to also optimize your internal link. www.IanKnabelOnline.com
Internal links are links within you own site that link to pages and posts on your site. www.IanKnabelOnline.com
Where you use your keywords can have a huge impact on the amount of traffic and visitors you attract through the search engines. www.IanKnabelOnline.com
Optimize your keywords, and watch your online business grow. www.IanKnabelOnline.com