19 May 2012 (Sat) BBA Information Systems and e-Business Management

1. 19 May 2012 (Sat) BBA Information Systems and e-Business Management

2. Agenda • What is ISEM? • Student Sharing • Q&A

3. What is ISEM? • Information Systems and eBusiness Management • We are YOUNG, INTERESTING, and PROFESSIONAL

4. What is Information Systems? Ask Prof. Gordon Davis • “The Father of Information Systems” • Founded the discipline of Information Systems • “Marriage” of Computer Science and Business Management • Worked in the Carlson School of Management, University of Minnesota, Minneapolis, Minnesota, USA • Retired in 2004 Menu

5. Information Systems ≠ Computer Sciences Information Systems ISEM People Computing Business IT People Business People

6. Information Systems as a Business Discipline What are the important resources in an organization? Finance Accounting Information Systems and e-Business Management Human Resources

7. Programme Objective The ISEM concentration provides students with the knowledge and skills to be a trouble-shooter, a practical problem-solver, and an effective communicator liaising with e-Business and information technology professionals and end-users to solve management problems Information Systems ISEM People Computing Business IT People Business People

8. Concentration Highlights • e-Business Management • Business Systems Analysis and Design • IT Auditing

9. Career Path: e-Business Management < Enter Transition Line > Menu

10. Career Path: e-Business Management < Enter Transition Line >

11. Career Path: e-Business Management Information Systems E-Marketer Social Technology Marketing IT People Business People

12. Career Path: Business Systems Analysis

13. Career Path: IT Auditing • Our ISEM program is the Second university programme in Asia/Asia-Pacific found to be in alignment with Information Systems Audit and Control Association (ISACA) Model Curriculum • Graduates of our ISEM program requires only additional of two-yearwork experience toward the Certified Information Systems Auditor (CISA) designation

14. Career Path: IT Auditing • Potential Jobs for Graduate in IT audit, control, and security • IS auditors/IT auditors • Project managers • IT risk managers • IS consultants • Security analyst • Potential Employers • Big 4 (Deloitte Touche Tohmatsu, Ernst & Young, KPMG, PricewaterhouseCoopers) • Banks

15. Student Learning and Activities Service Learning • Give advice for NGO in developing their website and information systems; provide services for the community • Examples : • http://biciline.tungwahcsd.org • http://www.jmhf.org • 心晴行動

16. Student Learning and Activities Business and IT Case Competitions

17. Additional Information • (C) Year Round Information Day @ Facebook • Year Round Information Day @ Facebook • www.facebook.com/hkbu.sob • www.facebook.com/hkbu.isem • (D) HKBU Business School Blog • Anything you want to know about our BBA (Hons) Programme & School of Business, please visit our blog @ • http://www.hkbu.edu.hk/busblog

19. Average Salary of our Fresh Graduates

20. Programme Curriculum • Courses in the BBA Core and Complementary Study • ISEM 2450 Management Information Systems • I.T. 1120 Business Information Systems • Concentration Required Courses(3) • ISEM 2600 Data Management in Business • ISEM 3010 Business Systems Analysis and Design • ISEM 3240 Electronic Commerce • Concentration Elective Courses (4) • ISEM 2110 Programming for Business Applications • ISEM 3120 Seminar in Information Systems and e-Business Management • ISEM 3130 e-Marketing • ISEM 3140 Web Site Design and Business Applications • ISEM 3221-2 Development of Small Management Information Systems • ISEM 3410 Telecommunication and Networking in Business • ISEM 3510 Consumer Insight: Consumer Knowledge Management • and Web Analytics • ISEM 3610 Decision Support and Intelligent Systems in Business • ISEM xxxx IS Auditing • ISEM xxxx IS Governance and Control • .

21. Thank you!