Case 1 : Art Association

1. Case 1 : Art Association What DAT’s goal Designer’s Innovation Office with own business Karen Kuo, PR manager Party-going Sales Strategy Build rapport ,Entertain Call Purpose Introduce YBP to DAT and clarify if there is any co-marketing event Closing for commitment Next call, who, what, when Thank your audience DAT Website Karen Kuo, PR of DAT

2. Case 2 : Small Business Owner What Younger’s goal Build up No.1 branding image of LOHAS and Fashion in Taiwan with new product, Drivewear, positioning the best choice of driver and outdoor event Call Purpose Introduce YBP to Younger to know his idea of new product and CSR alliance Adam Wang, Vice President Expert Sales Strategy Acknowledge and involve

3. Case 3 : Famous Singer’s Partner What Singer’s goal Fun but inspire Nicolas Wu, Partner Analytical and elegant Sales Strategy Show evidence then propose Call Purpose Introduce YBP to Nicolas and clarify if there is any join-marketing performance Closing for commitment Next call, who, what, when Thank your audience

4. Case 4 : LOHAS association What OCSA’s goal Create platform to maintain the relationship with volunteer and member Own Lin, CEO Passion Sales Strategy Manage and get to the point Call Purpose Share YBP successful experience of facebook with OCSA to know their needs Closing for commitment Next call, who, what, when Thank your audience