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Interviews

Interviews. The Role of the Interviewer. Locate and enlist cooperation of respondents. Motivate respondents to do good job. Clarify any confusion/concerns. Observe quality of responses. Conduct a good interview. Training the Interviewers. Describe the entire study.

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Interviews

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Presentation Transcript

  1. Interviews

  2. The Role of the Interviewer • Locate and enlist cooperation of respondents. • Motivate respondents to do good job. • Clarify any confusion/concerns. • Observe quality of responses. • Conduct a good interview.

  3. Training the Interviewers • Describe the entire study. • State who is sponsor of research. • Teach enough about survey research (should respect method and be motivated). • Explain the sampling logic and process. • Explain interviewer bias. • “Walk through” interview.

  4. Training the Interviewers • Explain selection procedures, including • Reading maps • Identifying households • Identify respondents • Rehearse interview • Explain supervision • Explain scheduling

  5. The Interviewer’s Kit • Official-looking 3-ring notebook • Maps • Sufficient copies of survey • Official identification • A cover letter • A phone number to call

  6. The Interview • Opening remarks • Asking the questions • Obtaining adequate answers • Recording the response • Concluding the interview

  7. Opening Remarks • Gaining entry -- appearance, confidence, non-threatening • Doorstep technique -- brief, suggest don’t ask • Introduction -- name, organization, credentials • Explaining the study -- general, stress confidentiality

  8. Asking the Questions • Use questionnaire carefully, but informally. • Ask questions exactly as written • Follow the ordergiven. • Ask every question. • Don’t finish sentences. • Don’t leave any questions blank.

  9. Obtaining Adequate Responses - The Probe • Silent probe - a pause • Overt encouragement • Elaboration • How do you mean? Anything else? • Ask for clarification • Repetition

  10. Recording the Response • Record responses immediately • Include all probes (write them in) • Use abbreviations where possible (for example, R=respondent; DK=don’t know)

  11. Concluding the Interview • Thank respondent. • Don’t be brusque or hasty. • Immediately after leaving -- write down any notes about how the interview went.

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