Health Strategic Management and Planning “ การวิเคราะห์สภาพแวดล้อมเพื่อกำหนดแผนกลยุทธ์ ”

Health Strategic Management and Planning“การวิเคราะห์สภาพแวดล้อมเพื่อกำหนดแผนกลยุทธ์” Asst.Prof. Vorapoj Promasatayaprot Vorapos.p@msu.ac.th B.P.H.(Public Health Administration), B.Sc.(Health Education), B.A.(Political Science), M.Sc.(Public Health), Mini MBA in Health Faculty of Public Health, Mahasarakham University, Thailand

SWOTAnalysis

Situational Analysis Opportunity(O) Weakness (W) Strength (S) Threat (T)

External Factors O T • Policy • Economic • Social & demographic • Technology • 5 Forces Model

An Environment Schematic General Environment Economic Policy Suppliers New Entrants Competitors Substitutes Buyers Social Technology Competitive Environment

Internal Factors S W • Man • Money • Material • Management • Manufacture • Marketing • System • Structure

Value Chain Analysis (Michael E. Porter:1985) โครงสร้างพื้นฐาน (Firm Infrastructure) การบริหารทรัพยากรมนุษย์ (Human Resource Management) Supportive Activities กำไร (Margin) การพัฒนาเทคโนโลยี (Technology Development) การจัดหา (Procurement) การนำ วัตถุดิบ เข้าสู่กิจการ (Inbound Logistics) การปฏิบัติการ (Operations) การจัดส่ง สินค้า (Outbound Logistics) การตลาด (Marketing and Sales) การบริการ (Services) กำไร (Margin) Primary Activities

Strategic Questions • Who are you? • Who are our customers and suppliers? • Who are our competitors? • Where are you going? • Where are you standing? • How do we get there? • How much do we have to pay? • How do we know if we are on track? • What is our blueprint for action?

Competitive Positioning BEING STRATEGY • POSITIONING FIT WITH STRENGTH • POSITIONING CLEARLY DIFFERENT THAN COMPETITORS’ POSITIONING • POSITIONING LINKED & BELIEVABLE BY CUSTOMERS • POSITIONING SUSTAINABLE FOR SOME TIME

Vision • Forward Thinking • The Best • The Most • The Greatest • Think Big • For Survive and Growth

Vision Consideration • Product; clearly and implementation • Market; segment • Aspiration; leading, successfully and positioning • Customer-Oriented • Justify why it is important • Consistent in future

Vision’s Rabobank • To be a Knowledge driven corporate finance house offering financial solutions to key international and domestic corporates in the Food & Agribusiness Sector

Vision’s Asian Food Information Centre (AFIC) • To effectively communicate sound science – based information on food safety, health and nutrition to media and other key audiences in Asia

Vision’s Toyota • To become a second Ford: a leader in automotive innovation

Vision’s Coca-Cola • To put a Cock within “arm’s reach” of every consumer in the World

Vision’s Canon • To “Beat Xerox”

Vision’s Apollo of NASA • To put a man on the moon before the Soviets

Mission • Direction • Cover • Attack main responsibility • Fill problem gap • Recognizable by customer • To be vision successful

Mission Consideration • Purpose • The business rationale • Standards and Behaviors • Values

Mission Statement of Oracle Corporation • Oracle Corporation is the world’s second-largest software company and the leading provider of state-of-the-art global e-business solution for Web-based commerce and business practices. As a leading strategy partner to successful companies in nearly every industry. Oracle helps business gain a competitive edge in a global marketplace.

Goal • The long range aims or end point that you or your organization want to reach

Goal Consideration • Public Responsibility • Physical and Financial • Innovation • Managerial Performance and Development • Profitability • Productivity • Worker performance and attitude • Market Standing

Goal Condition • Measurable • Possibility • Appropriate • Acceptance • Elasticity • Motivation • Understanding • Participation

Objectives SMART Principle S = Sensible and Specific M = Measurable Targets A = Attainable and Assignable R = Reasonable and Realistic T = Time Available

Health Strategic Management and Planning “ การวิเคราะห์สภาพแวดล้อมเพื่อกำหนดแผนกลยุทธ์ ”