powerpoint 4b

1. powerpoint 4b design & right-brain thinking Daniel H. Pink – a whole new mind

2. a whole new mind • daniel h. pink • former white house speech writer and american author who has published four books and whose articles have appeared in the new york times, harvard business review, fast company and wired • his work focuses on the shift from the information age to the conceptual age • the four ages of man • agrarian society • individualized work: work centered on subsidence and the ability/output of one worker • industrial age • the assembly line improves speed, efficiency and productivity • the machine replaces the individual worker • information age • knowledge becomes the supreme commodity • the product is information and content, no longer centered on physical or temporal limitations • conceptual age • consumers have too many choices in an age of abundance • products can be made cheaper and more efficiently by outsourcing and automation • creativity and empathy become the only competitive edge Pink, Daniel H. A Whole New Mind. New York, NY: Riverhead Books, 2006.

3. the six senses • building on previous work • Pink references both: • Betty Edwards’ Drawing on the Artist Within and Drawing on the Right Side of the Brain • MihalyCsikszentmihalyi’sFlow: the Psychology of Optimal Experience and Creativity: Flow and the Psychology of Discovery and Invention • from Edwards, Pink emphasis connections and relationships within the big picture • from Csikszentmihalyi, Pink quotes, “creativity generally involves crossing the boundaries of domains” • these sources support Pink’s new era and new mind theories • introducing the six senses • in the conceptual age the left-brain must be complimented by the right • left-brain thinking focuses on logic, logistics, reason, and analysis • right-brain thinking is more creative, more holistic and more intuitive • new aptitudes must be developed which will be high-concept and high-touch • over-arching “what-if” scenarios which give meaning, purpose and succinctly explained through purposefully designed premises • human creatures require a human touch – personalization is desperately needed in the new marketplace immersed senses by rios tam Pink, Daniel H. A Whole New Mind. New York, NY: Riverhead Books, 2006.

4. sense 1 & 2: design & story • not just function but also DESIGN • products and services cannot be merely functional, but must also add to experience and lifestyle • the new marketplace demands beautiful, whimsical and/or emotionally engaging objects and experiences • not just argument but also STORY • information and data, alone, cannot offer a sufficient argument • everything requires a narrative, from political campaigns to product placement • the essence of persuasion, communication, and self-understanding comes through narrative michelin challenge design 2010, the “mo-du-lo” by french designer thierrydumaine apple black hole by french designer josselinzaïgouche Pink, Daniel H. A Whole New Mind. New York, NY: Riverhead Books, 2006.

5. sense 3 : symphony • not just focus but SYMPHONY • the information age was dominated by focus and specialization • the conceptual age requires the ability to piece things together • this emphasizes synthesis over analysis • requires seeing the big picture • being able to cross boundaries • being able to combine disparate pieces into an arresting new whole Pink, Daniel H. A Whole New Mind. New York, NY: Riverhead Books, 2006.

6. sense 4 : empathy • not just logic but EMPATHY • logic and reason are often thought to be the capacities and aptitudes which make us human • logic alone is no longer enough in a world of ubiquitous information and advanced analytical tools • understanding and sympathizing • being able to put oneself in someone else’s shoes – seeing situations from multiple perspectives • forming and maintaining relationships • care: emotionally concerned and regarding, considering and providing for others Pink, Daniel H. A Whole New Mind. New York, NY: Riverhead Books, 2006.

7. sense 5 & 6: play & meaning • not just seriousness but also PLAY • there are ample health and professional benefits of laughter, lightheartedness, games and humor • there is a time for seriousness but this must be balanced for overall well-being • not just accumulation but also MEANING • deriving purpose and pleasure other than material plenty • develop more significant desires: purpose, transcendence and aesthetics Pink, Daniel H. A Whole New Mind. New York, NY: Riverhead Books, 2006.

8. the nintendowii • pink’s theories in action • satoruiwata, president of nintendo co., ltd. released a series of online interviews explaining the vision, aesthetic, function and innovation of nintendo’swii • these interviews can be viewed at this link: http://us.wii.com/iwata_asks/wii_console/ • in these interviews iwata details: • the wii uses state-of-the-art technology in unprecedented ways • the wii was designed for everyone so that anyone, young or old, could enjoy playing • the wii was designed aesthetically and functionally • no bigger than 3 dvd cases wide and can be displayed vertically or horizontally in order to fit any home entertainment center • glowing blue light for aesthetic • clean, white, sleek look • television channel-like menus

9. things to ponder… • visual communication • the principles of design and the visual language have been integrated into a new field: visual communication • this field emphasizes the use of images, graphics, typography, illustration, symbols, and signs to communicate ideas • vis. comm. is used to persuade, inform, educate and entertain • vis. comm. is now a multimedia, design-orientated major of study at most college campuses today which pulls from photography, digital art, graphic design and other forms of design • how do these different fields relate to one another? how has technology influenced them? • concrete examples of Pink’s theories • can you think of other products or services which exemplify Pink’s ideas, as the nintendowii does? • how has the history of design and visual communication evolved and lead up to Pink’s theories?

10. things to ponder… • your place in the conceptual age • what is your future worth in this new era? have you developed the six senses Pink says are crucial to success in the conceptual age? • ask yourself these questions: • can someone overseas do it cheaper? • can a computer do it faster? • am i offering something that satisfies the nonmaterial, transcendent desires of an age of abundance? • reflection: which ones do you possess? • design: function and aesthetic • story: a narrative gives purpose • symphony: synthesis and the big picture • empathy: care and understanding • play: humor and lightheartedness • meaning: the journey of life has intent and is significant