Using in Academic Libraries

1. Using in Academic Libraries (Dunn, 2012)

2. ? What is • Online pin board for gathering and sharing images for web resources • Promotes: • Self curation, content sharing, collaboration, social discovery • Academic and research libraries: • Adds visual element to online & print resources, virtual services • Community engagement (Murphy, 2012)

3. Appearance

4. Statistics • Total unique visitors increased by 2,702.2 % since May 2011 • Average user spends 98 minutes per month on the site • Compared to 2.5 hours on Tumblr & 7 hours on Facebook • Hit 10 million monthly unique visitors faster than any independent site in history (Bennett, 2012) (Honigman, 2013)

5. How does this differ from other social media? • Facebook & Twitter • Textual conversations (status updates, tweets) • Flickr • photo & video hosting site (not for gathering images) • None of these function as a place to purposefully collect images from internet : • Users can collect, organize, categorize, & share images • Fills social networking gap (Miles, 2012) (Thornton, 2012)

6. How Do We Use It? • Users/“pinners” can upload images, capture images from internet, re-pin images by others to create topic-themed pin boards • Can add descriptions and comments to own or others’ pins • Can also search Pinterest for boards, pins, or people (keyword) • Create visual collage • Helpful organization of resources (Thornton, 2012)

7. Know the Lingo • Pin • Starts with an image or video • Add from website using “Pin It bookmarklet” or add from your computer • All pins link back to their source • Re-Pin • Pinning an image from someone else • Board • Organize pins by topic • Follow • When you follow someone, their pins show up in your home feed • Home Feed • Collection of pins from pinners and boards followed (Pinterest, 2013)

8. Why Libraries? • Draw visitors to collections, resources, and digitized archival material • Share information and knowledge • Market library services • Promote events • Content sharing, service enhancements, collaboration, and marketing • Adds visual element to online & print resources, services for diverse virtual clients, community engagement Brooklyn Public Library (Murphy, 2012)

9. Academic Libraries • Extending reach of collections and items • Connecting with researchers • Collaborative resource guides • Highlighting services and outreach • Visual link collections • Teaching and learning Syracuse University Library (Murphy, 2012)

10. Promote Collections/Connect with Users • Specific resources: • By subject, new materials, Ebooks • Include bib records /Amazon reviews • Ask patrons to use “comments” to give feedback about item or subject pin, general question/topic (conversation through comments) • @ mention users to ask if something is helpful • Pin videos/screencasts Indiana University Library (Murphy, 2012)

11. Collaborative Boards • Use for: • Classes and class projects • Events • Programs • Library staff (can pin office projects) • Other user groups: library supporters, faculty • Invite staff to co-populate boards, open boards to classes, host collaborative boards around events • Marketing • Campus community: • Campus news, departmental news, news related to disciplines served by library, awards won by student/staff, local news/events, pictures • Pictures/book covers of lecturers (events) • Quotes to market books • General community events (Murphy, 2012)

12. Teaching and Learning • Reference through Pinterest: • Answers to FAQs – can use as virtual reference • Share commonly used reference sources • Can complement subject guides • Discovery • Pictures of the library • Pins about basic services and operations • Librarians can introduce themselves • Teaching: • Supplements: Online tutorials, class handouts • Can pin instructional videos/screen shots of search techniques • Associate images with online instructional materials John Jay College Library (Murphy, 2012)

13. April 2012 study – 57 academic libraries using Pinterest (Thornton, 2012)

14. Tips • Plan with clear goals in mind • Include profile info/library website • Define type of content to be pinned and shared with users • Display complete library and institution name/description • (39% failed to do this) • Resources for internal audiences (students, faculty, staff) (Thornton, 2012)

15. Logistics • Who will pin, who has access, general management • Include image and its metadata • Mobile app – you can take a picture to add as a pin • Quality control – make sure links lead where they should • Update links • Authority – credit • Metadata – add/change description, tags, board info • Metrics- how many followers, how many pins (likes, re-pins, comments) (Murphy, 2012)

16. Best Practices • Show users what the library has to offer • Plan profile content from beginning • Link profile to website and other social networks • Keep users interested • Link circulating library resources to catalog • Continued engagement (Thornton, 2012)

17. References Bennett, S. (2012). Facebook, Twitter, Pinterest, Instagram – Social Media Statistics And Facts 2012 [INFOGRAPHIC]. Media Bistro. Retrieved from http://www.mediabistro.com/alltwitter/social-media-stats-2012_b30651 Bryant, L. V. (2012). How savvy librarians are using Pinterest to promote libraries. Lauren the Librarian. Retrieved f rom http://laurenthelibrarian.com/a-pinteresting-look-at- pinterest-for-librarians/ Dunn, J. (2012 3–13). 20 Ways Libraries Are Using Pinterest Right Now. Edudemic. Retrieved from http://edudemic.com/2012/03/20-ways-libraries-are-using-pinterest-right-now Honigman, B. (2013 2–5). 100 fascinating social media statistics from 2012. Exchange 4 Media. Retrieved from http://www.exchange4media.com/49712_100-fascinating-social-media-statistics-from-2012.html Miles, J. (2012 5–10). Pinterest Initial Public Grand Opening. Marketing on Pinterest. Retrieved from http://marketingonpinterest.com/category/pinterest-news/ Murphy, J. (2012, April 24). Pinterest and Academia: ACRL Webcast. Webcast. Retrieved from http://www.slideshare.net/joseph.murphy/acrl-webcast-pinterest-for-academics Pinning 101. (2013 2–13). Pinterest. Retrieved from about.pinterest.com/basics/ Thornton, E. (2012). Is Your Academic Library Pinning? Academic Libraries and Pinterest. Journal of Web Librarianship, 6(3), 164–175.