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Empowered, Engaged, Prepared Automotive

Empowered, Engaged, Prepared Automotive. Presented by: Kim Clouse. Digital Media For Your Store. Dealer Network from SML . Overview. Goal Gain new opportunities to promote your corporate message and increase consumer awareness of your product initiatives ALL at the point of sale.

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Empowered, Engaged, Prepared Automotive

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  1. Empowered, Engaged, PreparedAutomotive Presented by: Kim Clouse

  2. Digital Media For Your Store Dealer Network from SML

  3. Overview • Goal Gain new opportunities to promote your corporate message and increase consumer awareness of your product initiatives ALL at the point of sale. • Benefits • Brand enhancement • Corporate & Internal Message insertion • Increased sales • Training and distance learning • Outcome • Differentiate and capture market share • Achieve operational efficiencies • Advertising Based Profit Center • Promotion Engine for New Products and Services • Establish Define and Amplify Corporate/Product Brand

  4. The Power of Digital Media! • Has exponentially greater effective advertising reach • Offers a medium that allows Dealers to once again achieve the “true intent” of advertising • Offers Dealers a new medium capable of increasing sales between 2% and 35% (same store sales – product/campaign dependent) • Unveils the opportunity to deliver targeted mass media advertising campaigns to individual Stores at the point of sale

  5. Why Digital Media Now? • In–Store Digital Multimedia Network • Drives Incremental Revenues and Profits • 65% + Customer Recall Rate • 30% impulse purchase upside • Competitive cost and Rapid Deployment • The digital media is remotely operated and can be updated with new • information with the click of a mouse With SML View Technology, The Dealer is the Director and SML is the Backbone

  6. The Auto Dealers“Experience” The Rewards! • Advertising Based Profit Center • Promotion Engine for New Products and lesser known products • Establish, Define and Amplify the Zaxby's Brand • Corporate-Wide Training and Communications • Good Corporate and Community Citizen • Customizable Crawl Text - RSS News and Info / Company Specific

  7. Digital Signage Delivering Value DSN clients will realize outcomes in three measurable areas. • Service • Improve customer satisfaction • Surpass service benchmarks • Leverage real-time feedback for service recovery • Corporate-Wide Training and Communications • Accentuate and Enhance the company “Experience” • Quality (Core Measures Compliance) • Deliver valuable, comprehensive customer education • Meet National Safety Goals • Exceed quality benchmarks • Reduce complaint rates • Good Corporate and Community Citizen • Financial Performance • Differentiate and capture market share • Achieve operational efficiencies • Advertising Based Profit Center • Promotion Engine for New Products and Services • Establish Define and Amplify Corporate/Product Brand

  8. . . . Maxview SERVER . . MAXVIEW CONTROLLER The scalability of the SML Digital Advertising Network allows you to easily expand your network ! With no servers or special software to maintain, the SML View system is easy to implement, maintain and grow !

  9. The Digital Out Of Home LandscapeQUICK STATS: • Traditional media spends are declining by 2-5% annually and are turning to in store and alternative media channels $1.3 billion North American market in 2005 (Source: Instrumental Media Group, 2005) • Digital Advertising network revenues are projected to hit 300% growth or $3.7 billion by 2011 (Source: Frost and Sullivan, 2006) • Hundreds of thousands of existing digital advertising screens growing to 10 million by 2012 • Digital advertising network revenues are expected to increase 35% year over year through 2011 (Source: InfoTrends/CapVentures, 2005) • Customer marketing budgets forecast to grow from 6% to 9% by 2011

  10. Digital Advertising “Effect” Reach • Consider 1000 Restaurant locationsDaily consumer traffic of 300 people per day per venuex 30 DaysGross Audience of 9,000,000/month  Frequency • According to a recent OTX study, the average North American has the opportunity to view Digital Advertising 6 times per week. • Similar urban frequency models show frequencies of up to 20+ times per week Acceptance • Consumers are more acceptable of Digital Advertising at a rate of 60% over other media sources Awareness • 63% of those who see Digital Advertising say it attracted their attention • 44% of adults say they are influenced by digital advertising Recall • Aided Recall of Digital Advertising is 35-47% compared to Television at 21-24% Efficiency • Our team can dramatically reduce the time to distribute in store advertising and promotion • Source: OTX Survey 2007

  11. OTX Survey Data People rate advertising on digital signage more positively than other media across multiple measures. • Attention grabbing (63%) • Unique (58%) • Interesting (53%) • Entertaining (48%) • Less annoying than other media (26%) (Data from OTX survey)

  12. OTX Survey Data Cont. Percentage of people who report that advertising on the media catches their attention • Digital Signage 63% • Billboard 58% • Magazine 57% • TV 56% • Internet 47% • Newspaper 40% • Radio 37% • Mobile Phone 10%

  13. Why Advertisers Buy Ads? • Harness the power of advertising on Your Media Network through SML View • Influence consumers through a high Impact, Direct To Consumer medium • Achieve impressive Reach with amplified value through higher awareness, acceptance and recall

  14. SCREEN TECHNOLOGY SOLUTIONS With several screen technology options, SML VIEW can help you maximize the impact of your Digital Advertising Network! 42” HDLCD Monitors are standard . The below technologies can be installed at additional expense born by the restaurant. Holographic Technology Surprise customers with astonishing images Daylight Technology When sunlight affects the installation there is no other screen capable of capturing all the light projector emits. Adhesive Technology When you have low budget for the screen and can use a good projector

  15. Mounting Solutions

  16. The Dealers Multimedia Network • Summary • SML View is a Business Transformation Enabling Partner • Our Matrix of Partners Delivers an End-to-End Solution • The Digital Media Network Solution Empowers The Dealer to • Amplify the specific brand within the community • Rapidly Launch New Products and Services • Blend Enterprise-wide Consistency with Store by Store Creativity • Rapidly Create a New Retail Experience • Transform Advertising from an Expense to a Profit Center • Leverage Expertise – Enabling Dealers to Focus on Core Business

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