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Golden Stores

Baby & Me update : as at April 2013 Decisions to be made : - D-day : validate date and global media plan. … A concept to be rolled -out in every store, big ones (golden stores) or smaller ones ( silver stores). Golden Stores.

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Golden Stores

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  1. Baby & Me update : as at April 2013 Decisions to be made :- D-day : validate date and global media plan

  2. … A concept to berolled-out in every store, bigones (golden stores) or smallerones (silver stores)

  3. Golden Stores In golden stores, the Baby & Me campaign is present all along the consumer path,from the entrance of the mall / supermarket to evian shelves

  4. Golden Stores Big posters at the entrance If possible, the adult and the baby canbeplaced on slidingdoors, to playwith the side by side

  5. Golden Stores At the securitygates of the supermarket Baby Adult The adult and the baby are played face-to-face, on eachside of the gates

  6. Golden Stores At the securitygates of the supermarket If the spaceisbigenough, youcanalso imagine to show a galerie of portaits, one betweeneverygate

  7. Golden Stores In the central store aisle Suspensions of the key visual, displaying the wholegallery

  8. Golden Stores At evian main « event » display The “photobooth” concept is pushed to the max:

  9. Golden Stores At evian main « event » display Baby & Me visuals displayed as if they were just printing out of a giant photobooth

  10. Golden Stores At evian main « event » display Consumers can take pictures and print their inner baby in a « babybooth »

  11. Golden Stores At evian main « event » display • Pictures of « babified » consumers are projected on a big screen • Screen that can also display the TV commercial, in countries where there is no TV activation

  12. Golden Stores At evian main « event » display

  13. Golden Stores The babymatonmayalso live by itself in other parts of the mall

  14. Golden Stores And the picturesgeneratedthroughitmaybeprojected on bigscreens

  15. Silver Stores In silver stores, this “photobooth-like” execution of baby & me print will be rolled-out…

  16. Silver Stores … on end-aisle displays,

  17. Silver Stores … on ¼ boxes,

  18. Silver Stores … and directly on shelves

  19. VISUALS…Baby & Me…

  20. Visual with retailers….

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