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Our Stores. By Kumari Adams, Ashley Bascom, Ivanna Castillo, Jennifer Gil, Sherina Reyes, Jennifer Williams. Logos. Window displays and mannequins. Free People . Window Displays & Mannequins. Brandy Melville . Window Displays and Mannequins. Pink. Window Displays & Mannequins.
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Our Stores By Kumari Adams, Ashley Bascom, Ivanna Castillo, Jennifer Gil, Sherina Reyes, Jennifer Williams
Window displays and mannequins Free People
Window Displays & Mannequins Brandy Melville
Window Displays & Mannequins American Apparel
Window Displays & Mannequins Hollister
Window Displays & MANNEQUINS American Eagle Outfitters
Shopping bags Free People Brandy Melville
Shopping bags Pink American Apparel
Shopping bags Hollister American Eagle Outfitters
Light fixtures Free People Pink Hollister Brandy Melville American Apparel American Eagle Outfitters
similarities • Age Group • Bohemian Chic with Urban Twist • Wooden Floors and similar wall colors (eggshell, beige, etc.) Free People & Brandy Melville
Similarities • Light fixtures • Price Ranges • Merchandise (undergarments, and sweaters) Pink & American Apparel
Similarities • Age group • Laid back and Relaxed kind of style • Price ranges • Same competitors Hollister & American Eagle Outfitters
American Eagle Likes Dislikes The customer service Waiting too long on the line to purchase The window display outside was too boring, it was just a bill board • The overall layout • It was very neat and universal • A lot of the clothing was for the season • Also like how the store was divided into two stores
Free People Likes Dislikes Don’t have all the merchandise that was online No diversity • The Size • The color scheme • Customer service • The Vibe • The lighting
American Apparel Likes Dislikes Lighting Non consumer friendly Fixtures Open window display • The merchandise • Organized (Color-coded) • Tells you price ranges
Hollister Likes Dislikes Lighting Too many floors Placing of the merchandise • Layout • Merchandise • Smell • Methods of Advertisement
Pink Likes Dislikes Too bright Customer Service Long lines • Lights Fixtures • Mirrors on the wall • Floor • Props
bRANDY MELVILLE Likes Dislike Placement of purchase Small Space Location of fitting rooms • Merchandise • Props • Vibe • Music