Heineken face la concurrence

Aug 05, 2013

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La pression de la concurrence Trois segments : luxe, sp?cialit?s, sp?cialesEn 2009 : Bi?res sp?ciales vendues dans la grande distribution (60% du march?), Heineken arrive en t?te, avec environ 17,6% de parts de march?, devant 1664 (9,6%). Les grands acteurs en pr?sence en 2009 :Brasseries Kro

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Heineken face la concurrence

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