Sharing What Works From Far and Wide: New Media Technology

1. Sharing What Works From Far and Wide: New Media Technology Theresa Norton Laura Gustafson Charlene Reynolds Michelle Dorwart • Courtesy: HIP

2. Session Objectives • By the end of the session, participants will be able to: • Identify evidence that participants re-distribute and use knowledge from meetings and conferences • Describe a process for extending the reach of such events using new media technologies. • Explore a toolkit of low-cost technologies that can expand the reach of their efforts

3. Case Study: The Asia Regional Meeting on Interventions for Impact in Essential Obstetric and Newborn Care • 3–6 May 2012 in Dhaka, Bangladesh • Nearly 500 attendees • 49 presentations from maternal and newborn health experts (plus skill sessions and optional evening satellites)

4. What did participants do with what they learned? • Study conducted with conference participants following meeting • Aimed to learn how participants shared and used knowledge from the conference • Free survey tool used: Survey Monkey www.surveymonkey.com

5. What was the free web survey tool mentioned on the previous slide? • Zoomerang • SMSPoll • Survey Monkey • None of the above

6. c. Survey Monkey

7. Study Background • Objectives: • Participants’ use of knowledge to improve global health practices • Sharing behavior • Factors influencing knowledge use and sharing • Methodology: • On-line survey: 148 respondents / 22 countries • In-depth interviews: 11 respondents / 8 countries

8. Knowledge Sharing Behavior • Almost all shared knowledge (most 1-3x or 4-6x) • One-to-one communication more prevalent than one-to-many • Hands-on, “personal touch” knowledge exchange important: • Attended conference based on “word of mouth” • HBB workshop frequently mentioned as catalyst to follow-up action in country • Greatest sharing with those they knew (org/network) • Motivated to share to help those they knew

9. Use of Knowledge • Most have used or intended to use knowledge: • Advocacy (72.9%) • Design projects or programs (67.7%) • Improve service delivery (66.9%) • Develop training programs or materials (57.9%) • Open-ended responses identified sharing knowledge as a major “use”

10. Use of Knowledge: Examples Advocacy “ We have changed. Misoprostol was not part of the essential drug list, and due to the group following the conference, that has been incorporated in provincial essential drug list.” • RH/Child Activist, Pakistan - The Express Tribune, January 11, 2013 http://tribune.com.pk/story/492333/saving-mothers-k-p-govt-takes-steps-to-reduce-maternal-mortality-rate/

11. Use of Knowledge: Examples Improve Healthcare Service Delivery “We have had meetings within our staff [provincial health office], like how to use magnesium sulfate and how to use the NeoNatalie. We practiced the NeoNatalie among the participants of practicing neonatal resuscitation. We showed them how to use it. The community midwives can use it. We are working with midwives, GPs, pediatricians, and OB/gyns.” - Provincial Program Manager, Central Java, Indonesia

12. Use of Knowledge: Examples Sharing Knowledge to Inform Others “Went straight from Dhaka to Africa where we were discussing programs to introduce the use of chlorhexidine and misoprostol within nomad communities in Ethiopia and Kenya” - Research/Evaluation position, Academic Institution, Australia

13. Recommendations for Those Planning Similar Conference Events • PowerPoint files for participants to use for advocacy, scientific debriefing, training • Adequate time reserved for session Q&A • Help for use of social media • Presentation by international experts (e.g., WHO) on key global health recommendations with Q&A time

14. Recommendations for future conferences (cont.) • Promote conference to knowledge sharing “middle men”: • Most respondents in program mgmt. or service delivery • Tended to be members of professional associations • Shared info multiple times • Involve them in promoting conference, follow-up • Reduce barriers to sharing: • Fact sheets and briefs in multiple languages • Content in small e-mails that can be forwarded

15. Newborn Conference • 15 – 18 April, 2013 in Johannesburg, SA • Approximately 450 attendees from 50 different countries • Over 75 presentations

16. Tools for Online Engagement • Webcast(over 17,000 unique views) • Satellite Viewing Parties (9 viewing parties in both Africa and Asia) • Social Media • Scribd Page(nearly 50,000 views to date) • Blogger Series • YouTube(about 6500 views) • Survey

17. Benefits of New Media Technologies Reach audiences that were unable to join the conference due to time/fiscal/travel restraints Reach atypical publics Elevate MCHIP’s online presence and develop a reputation for innovation Engage with those online and act as their “voice” at the conference

18. Facilitate discussion about MNH by providing another forum for the conversation Analyze conference topics and thoughts on the meeting after the event Maintain the conversations born out of the conference Benefits of New Media Technologies (cont.)

19. Tools you can use

20. Scribd for File Sharing

21. Google Hangout for Online Panels

22. Infogr.am for Infographics

23. Prezi for Presentations

24. Google Sites for Customized Intranet

25. Conclusions • Evidence shows that participants share and use knowledge from events • Events can be expensive—maximize your reach! • Use one or more free tools to engage participants—near and far!

26. Thank you!