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Biological and Environmental Research Communication Efforts

Biological and Environmental Research Communication Efforts. David Thomassen, Ph.D. Chief Scientist Biological and Environmental Research. BER Communication Team. Dean Cole Wanda Ferrell Sharlene Weatherwax Anna Palmisano David Thomassen. Also - Betty Mansfield team at ORNL

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Biological and Environmental Research Communication Efforts

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  1. Biological and Environmental ResearchCommunication Efforts David Thomassen, Ph.D.Chief ScientistBiological and Environmental Research

  2. BER Communication Team • Dean Cole • Wanda Ferrell • Sharlene Weatherwax • Anna Palmisano • David Thomassen • Also - • Betty Mansfield team at ORNL • BER user facility teams – ARM, JGI, EMSL

  3. Why communicate? • Increases awareness of BER programs and changing programmatic research needs • Provides a consistent and common message • Builds the fundamental research community around BER science • Provides transparency and accountability • Provides information to inspire the next generation of scientists; increases science literacy

  4. Multiple Audiences Researchers Government Information Multipliers (Media, Educators) Public

  5. Comprehensive communication package Reports Crossing discipline, audience, platform, & product boundaries Workshops Websites • Cross-disciplinary inputs and distribution • Broad inputs ensure product credibility • Broad dissemination increases awareness • Multiple products based on audience needs • Content is often “repurposed” after initial distribution to increase economies of scale • In its lifetime, the information output from a single workshop may result in the generation of report(s), FOAs, websites, image galleries, brochures, PowerPoint slides, and educational tools • Multiple distribution platforms • Print • Internet • Face-to-face (workshops; exhibits; presentations) • Direct mail Programmatic Information Meeting Exhibits & Presentations Distribution

  6. BER programmatic communication BER Brochure BER Internal Image Gallery BER Research News Highlights Database BER Poster Divisional Brochures BER PowerPoint Slide Library BER Exhibit Facilities Brochures

  7. Recent BER Workshop Reports 2010 2010 2009 2010 2009 2006 2009 2009

  8. Recent BER Programmatic Brochures

  9. BER Exhibit

  10. Programmatic Exhibits

  11. Exhibits in 2010Genomic Science Program except where noted ▪ Plant and Animal Genome ▪ American Society for Microbiology ▪ Association for Plant Biotechnology ▪ Ecological Society of America (BER) ▪ American Geophysical Union (BER) ▪ SIM Symposium on Biotechnology for Fuels and Chemicals ▪ International Society for Microbial Ecology ▪ American Society of Agronomy (ASA), Crop Science Society of America (CSSA), & Soil Science Society of America (SSSA) Tri-Conference ▪ EERE Biomass Meeting ▪ Society for Environmental Journalists ▪ International Association of Plant Molecular Biology ▪ Supercomputing

  12. Websites

  13. Sample web statistics

  14. Other distribution and outreach • Direct mail examples • Mailing BER brochure to select division directors at national laboratories • Via web requests for documents • Research, business, and finance (VC) communities • Science attentive public including educators and students • Distribution of materials via and on behalf of: JGI, EMSL, BRCs • Providing handouts and signage at exhibit booth • Guest booth staffing at appropriate meetings • Information provided to seminar speakers and workshop leaders (target speakers and meetings and/or respond to requests) • Media (information supplied as requested)

  15. Thank you! David Thomassen David.Thomassen@science.doe.gov http://science.doe.gov/ober

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