Zip-Pak Success Story #4 • Confidential and for Internal U se Only • Distributed 2.24.12

1. ZIP-PAK SUCCESS STORY Innovative Solutions for Innovative Products CUSTOMERHoneytop PRODUCT Tortillas ZIPPERZE70 MACHINE Fuji HFFS CHALLENGE In 2008 we were approached by Honeytop to see if we could apply a TD zipper to a 300mm wide package on a continuous HFFS at production speeds of 50 packs per minute. Zip-Pak Europe had never fitted a TD applicator to a continuous motion HFFS machine before. Honeytop was trying to break into the tortilla store brand market against the established major brands. They saw zipper as a way to differentiate themselves because the zipper offered customer convenience.. SOLUTION The 360 TDI cross web applicator with a web arrestor was integrated on Honeytop’s Fuji HFFS machine to apply the Zip-Pak ZE70 zipper. Honeytop secured the UK’s largest retailer, Tesco for their store brand tortilla business, as well as Asda who is the second largest retailer. Following the successful performance of this applicator and the packs being well received in the market, the customer has since added three more lines all with our 360 tdi applicators. Honeytop is increasing its capacity in early 2012 with two additional lines applying zipper. By the end of the year (they hope to gain) the business of the fourth and fifth largest retailers as well. This Zip-Pak success story was submitted by Alan Smith, Area Sales Manager, Zip-Pak Europe. Internal use only • Internal use only • Internal use only • Internal use only • Internal use only • Internal use only • Internal use only every project has a story Please submit your story to John White at john.white@zippak.com. Include the customer, zipper, product, machine, challenge, solution, and any other relevant information that made the project a Zip-Pak Success Story. do you have a success story to share? Zip-Pak Success Story #4 • Confidential and for Internal Use Only • Distributed 2.24.12