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Lund New Product Development

Lund New Product Development. Group One: Adam Abel, Brent Ilott, Matt Williamson. Background. Lund’s grill division originally started in 1995 as Trenz, locally owned and operated in Bakersfield Trenz operated as one of the largest manufacturer of aluminum automotive accessories

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Lund New Product Development

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  1. Lund New Product Development Group One: Adam Abel, Brent Ilott, Matt Williamson

  2. Background • Lund’s grill division originally started in 1995 as Trenz, locally owned and operated in Bakersfield • Trenz operated as one of the largest manufacturer of aluminum automotive accessories • Went bankrupt in 2004 due to poor management, NOT SALES. • Lund purchased Trenz in 2004 as an expansion opportunity to add to its expansive line of automotive accessories already sold.

  3. Problem Statement • Examined Lund’s new product development process • Toured productions facility • Identified key process “weak links” currently in implementation • Recognized areas of immediate process alterations, and techniques of execution.

  4. Current Situation • Deadlines are not being met • KBM not in effect • Inefficiencies between departments • Lack of consistency in processes

  5. Lund calls the grill division with order quantity Determine Vehicle model/year for grill design Identify grill styles & points of measurement Perform Measurements Determine mounting method & merge into design Fit up first test cut and take measurements Import CAD data & design first test cut Measure grill openings NO Does test cut fit? Develop Engineering Drawings Cut first prototype Repeat Test Cut YES YES Run Final Costs and submit to Marketing Cost Estimate Approval Fit up prototype Generate Cost Estimate NO Develop Instruction Sheet Completed Grill Order

  6. Root Causes • Technology • Goal Conflict • Communication • Lack of Standardization

  7. Improvements & Progress • New technology • Better communication • SOP Development • Common Goals

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