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Personas

Personas. The essence of our key users. In the news. Facebook buys I nstagram Users? Technology? Competition? Mobil? Photos? Yahoo still floundering Why did they get big? Why did they go down? What now?. A video persona/prototype. http:// www.youtube.com/watch?v=tux5LubxO4A.

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Personas

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  1. Personas The essence of our key users

  2. In the news • Facebook buys Instagram • Users? • Technology? • Competition? • Mobil? • Photos? • Yahoo still floundering • Why did they get big? • Why did they go down? • What now?

  3. A video persona/prototype http://www.youtube.com/watch?v=tux5LubxO4A

  4. Tasks discussion • Groups of three Star configuration • 1 Note taker • 2 Input providers • Rollup to the front of the class for commentary

  5. The org journey • User lands • Where why? • User moves • Follows the suggested next action • User succeeds • Hits the conversion area on the success page

  6. Site funnels landing flow success! Know Know Know Know Know Know Do Know Know Know Know Know Know Do Do Know Know Know Know Know Know Do Do

  7. Task observation exercise • Teams of 2 • 1 observer • 1 user • Choose a task • User performs the task • Observer • fills out the user journey table

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