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Innovative Approaches to Healthier Food Shelves. Presented By:. Emergency Foodshelf Network & The Minnesota Project. Presentation Overview. Increasing Healthy Foods in your Food Shelf Fruits of the City Program Garden Gleaning Project Garden to Table Program
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Innovative Approaches to Healthier Food Shelves Presented By: Emergency Foodshelf Network & The Minnesota Project
Presentation Overview • Increasing Healthy Foods in your Food Shelf • Fruits of the City Program • Garden Gleaning Project • Garden to Table Program • Increasing Demand for Healthy Foods • Healthy Foods Policies & External Communication • Community Collaborations • Merchandising Strategies • Evaluation & Collective Impact
Gleaning • Education • Community Orchards
Our Mission To facilitate the harvesting and distribution of fresh produce from gardens in the community to local food shelves.
Garden Gleaning • Relationship Building – Neighborhood Crd. • Support Each Food Shelf with Donors • Community Gardens • Home Gardens • Farmers Markets & CSA’s • Congregations • Corporate Gardens • Support Donors • Resources to plant & donate more • Neighborhood Coordinators • Pick up and Deliveries
“Zucchini is a gateway drug. Once you get growers hooked on how good donating feels, they will find other produce to share as well.” Iowa Food Gardening Social Marketing Initiative Assessment Executive Summary
Let’s Make Donating Feel Good! “I would be happy to donate money to my food shelf, but I need confidence in them that they are effectively using my garden donations first.” - Donating Gardener
Garden Gleaning Progress • 2011(volunteer based) • 2 Partner Food Shelves • 7,334 pounds • 2012 • 5 Partner Food Shelves • Over 22,000 pounds • 2013 • 7 Partner Food Shelves • Toolkit – Best Practices • Results & Process • Intentionally Diverse
Toolkit • For Food Shelves • Building Relationships • Neighborhood Coordinator Model • Outreach & Communication Strategies • Handling & Storage • For Produce Growers • Why Donate? • How to Donate? • What to Donate? • Liability & Safety
Get Involved • Refer gardeners and fruit tree owners to MN Project • Recruit Local Volunteers • Fruits of the City • Engage folks in growing food for you! • Consider a food shelf garden • Plant fruit trees • Get to know your nearby gardeners • Review the Toolkit • Contribute to the next edition
EFN’s Nutrition Support Karena Johnson, MS, RD, LD| 763.450.4207 Nutrition Outreach Specialist | kjohnson@emergencyfoodshelf.org
Policy, Systems, and Environment Creating Change Upstream Makes the Biggest Impact
Policy Change Changing Laws, Policies, and Rules – Formal and Informal
Policy Change at a Food Shelf Healthy Foods Policy What & Why
Policy Change at a Food Shelf Create a Healthy Food Policy
Policy Change at a Food Shelf Development Process for a Healthy Food Policy
Policy Change at a Food Shelf Healthy Food Drive Communication After Before
Systems Change Changing the Underlying Structures of a System – Values, Relationships, Policies, and Power Structures
Systems Change: Local Foods Social Innovation Lab & Northside Fresh
Environment Change Changing the Economic, Social, or Physical Environment
Environment Change at a Food Shelf Merchandising
Environment Change at a Food Shelf Merchandising Strategies: Facing After Before
Environment Change at a Food Shelf Merchandising Strategies: Display After Before
Environment Change at a Food Shelf Merchandising Strategies: Healthy Foods Signage
Environment Change at a Food Shelf Merchandising Strategies: Cross Merchandising
Evaluation How do we know if what we’re doing is working
Evaluation: Nutrient Profiling & HEI What do these scores mean? • Score of 81-100 represents “good” • Score of 51-80 represents “needing improvement” • Score of less than 51 is “poor”
Thank You Dave Glenn dglenn@mnproject.org Emily Eddy White eeddy@emergencyfoodshelf.org Jared Walhowe jwalhowe@mnproject.org Sophia Lenarz-Coy slenarzcoy@emergencyfoodshelf.org