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Changing Media

Changing Media. ‘Power’ of media Children as avant-garde Interaction & Relationship between them Discussion: Four dimensions Technologies Institutions Texts Audiences. Technologies. Technologies do not produce social change Recent changes in media technology Proliferation

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Changing Media

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  1. Changing Media • ‘Power’ of media • Children as avant-garde • Interaction & Relationship between them • Discussion: Four dimensions • Technologies • Institutions • Texts • Audiences Changing Media

  2. Technologies • Technologies do not produce social change • Recent changes in media technology • Proliferation • Broader range of media & means of delivery • Convergence • Commercially driven & blurred distinctions between linear broadcast & interactive narrowcast • Access • Reduced access & distribution cost; Changing Media

  3. Implications • Children & parents as significant targets • Growing polarization: rich & poor • But still very few are exploiting the creative potential of digital media • National centralized control undermined • From public to private • Internet: Anyone publishing anything • Production & consumption boundaries blurred Changing Media

  4. Institutions • Three institutional & economic changes • Privatization • Free market, monopolization, commercialized • Integration • Vertical & Horizontal • fragmentation • Production: casual labor, outsourcing, independent • Consumption: specialized, fragmented • Media production: amateur & professional Changing Media

  5. Texts • Changing characteristics & the very status of texts • Distinctions between video, games, movie… becoming irrelevant • Intertextuality • Interactivity • Integrated phenomena: Text and related commodities packaged & marketed Changing Media

  6. Audiences • Empowered audience vs. Commercially exploited; Empowered vs. Surveillance • Greater choice for consumers • Repeated vs. new • Greater activity • Engaged& committed vs. Casual & distracted • Not a zero-sum game; Powerful or powerless Changing Media

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