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OBS* International Conference « Broadband Media: Changing times, changing media»

OBS* International Conference « Broadband Media: Changing times, changing media». Hybrid Broadcast Broadband A SWOT analysis. Dr. Roberto Suárez Candel Pompeu Fabra University Lisboa, November 23 th 2009. Content. DTT and Broadband – Current scenarios

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OBS* International Conference « Broadband Media: Changing times, changing media»

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  1. OBS* International Conference «Broadband Media: Changing times, changing media» HybridBroadcastBroadband A SWOT analysis Dr. Roberto Suárez Candel PompeuFabraUniversity Lisboa, November 23th 2009

  2. Content DTT and Broadband – Currentscenarios WhatisHybridBroadcastBroadband? State of the art SWOT analysis Final remarks Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  3. DTT and Broadband – Currentscenarios Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  4. DTT and Broadband – Currentscenarios • Switch-overacrossEurope: asymmetric and asynchronous. Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  5. DTT and Broadband – Currentscenarios • Switch-overacrossEurope: asymmetric and asynchronous. Completed 2009- 2010 2011 – 2012 2013 - 2015 Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  6. DTT and Broadband – Currentscenarios • Switch-overacrossEurope: asymmetric and asynchronous. • Marketrestructuring – PayTv – Mobile Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  7. DTT and Broadband – Currentscenarios • Switch-overacrossEurope: asymmetric and asynchronous. • Marketrestructuring – PayTv – Mobile • MigrationtowardsHighDefinition (HD) Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  8. DTT and Broadband – Currentscenarios • Switch-overacrossEurope: asymmetric and asynchronous. • Marketrestructuring – PayTv – Mobile • MigrationtowardsHighDefinition (HD) • Internet strategies Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  9. DTT and Broadband – Currentscenarios • Switch-overacrossEurope: asymmetric and asynchronous. • Marketrestructuring – PayTv – Mobile • MigrationtowardsHighDefinition (HD) • Internet strategies Contents Services Price • Competitionamongplatforms Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  10. DTT and Broadband – Currentscenarios • Televisiondoesnotdodgethe Global Crisis. Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  11. DTT and Broadband – Currentscenarios • Globalization – Infrastructures & services Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  12. DTT and Broadband – Currentscenarios • Globalization – Infrastructures & services Source: F. Kozamernik, EBU Technical, 2009. Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  13. DTT and Broadband – Currentscenarios • Globalization – Infrastructures & services Source: F. Kozamernik, EBU Technical, 2009. Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  14. DTT and Broadband – Currentscenarios • Globalization – Infrastructures & services Source: EuropeanCompetitiveTelecommunicationsAssociation (ECTA), 2009. Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  15. DTT and Broadband – Currentscenarios • Globalization – Infrastructures & services • Ondemandcontent – Video viewing • USA, March 2009: 14.5 billion videos (+11% previousmonth). • BBC iPlayer: from XII/08 to XII/09 served 180 million videos / France2: 50.000 per day • USA: 14.5 millionviewers are consideringbuyingan Tv set withconnectivity. Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  16. DTT and Broadband – Currentscenarios • Globalization – Infrastructures & services • Ondemandcontent – Video viewing • Forecast: 2011  20 million TV sets withwificonnectivity / 2013  277 mil. Source: ScreenDigest • Youtube 40.8% of usergeneratedcontent • Other online video viewingexperiences: HULU, ZATOO, JOOST, AppleTV + broadcasters. Source: DigitagNewsletter, August 2009. Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  17. DTT and Broadband – Currentscenarios • Ondemandcontent – Video viewing Source: ScreenDigest Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  18. DTT and Broadband – Currentscenarios • Globalization – Infrastructures & services • Ondemandcontent – Video viewing • Mobile – Multideviceaccess Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  19. DTT and Broadband – Currentscenarios • Mobile – Multideviceaccess Broadbandsubscriptions Source: J. Doeven, CSTB 2009. Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  20. DTT and Broadband – Currentscenarios • Globalization – Infrastructures & services • Ondemandcontent – Video viewing • Mobile – Multideviceaccess • Web 2.0 & Social Networking Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  21. DTT and Broadband – Currentscenarios What’snext? Hybrid BroadcastBroadband Television + Internet? Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  22. WhatisHybridBroadcastBroadband? Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  23. WhatisHybridBroadcastBroadband? “Itistheconvergencebetweenbroadcast and Internet contentfor a coherentexperience.” Source: DIGITAG, August 2009 “ for a enrichedviewingexperience.” Source: L. Vermaele, EBU Technical director, 2009 Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  24. WhatisHybridBroadcastBroadband? Source: Dr. K. Illgner-Fehns, InstitutfürRundfunktechnik (IRT), (2009): RundfunkundMedientechnikim 21.Jahrhundert Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  25. WhatisHybridBroadcastBroadband? Source: HbbTV.org Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  26. WhatisHybridBroadcastBroadband? • Hybrid receiver • DVB tuner + broadbandconnectivity • Hybridservices • Mainstreambroadcast + broadcastrelated/independentservicesover IP • Hybrid Content • Broadcast + broadband = programmeunit Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  27. WhatisHybridBroadcastBroadband? Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  28. WhatisHybridBroadcastBroadband? Itis NOT: • Internet Television • IPTV • Internet onthe TV screen* … buttheseexperiences can behelpful. Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  29. State of the art • Broadcastershavedeveloped internet strategies in orderto … … generate new windowsfortheircontent and new revenues. … recover / haveaccesstocertaingroups of audience. … managetheirbrand and face up competitionfromothercontentproviders. Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  30. State of the art Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  31. State of the art Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  32. State of the art Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  33. State of the art Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  34. State of the art Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  35. State of the art Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  36. State of the art Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  37. State of the art Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  38. State of the art Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  39. State of the art • Broadcastershavedeveloped internet strategies. • CE Manufacturershavetakentheinitiativeregarding IP connectivity. • Philips  Net TV [video] • Samsung  Internet@TV • Panasonic  Vieracast • Apple  Apple TV Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  40. State of the art • Broadcastershavedeveloped internet strategies. • CE Manufacturershavetakentheinitiativeregarding IP connectivity. • Theybecome new gatekeepers bymeans of achievingallianceswithcontentproviders and offering “walledgardens”. Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  41. State of the art • Broadcastershavedeveloped internet strategies. • CE Manufacturershavetakentheinitiativeregarding IP connectivity. • Themarketneeds horizontal standardsthatguaranteeinteroperability. Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  42. State of the art • The market needs horizontal standards that guarantee interoperability. • Audio / Video codecs • Interactivity middleware / browser / OS • Digital Rights Management (DRM) • Connectivitywithotherdevices (Home Network) • Content deliveryprotocols / coordinationbetweenbroadcast and broadband Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  43. State of the art • The market needs horizontal standards that guarantee interoperability. • BBC  Canvas Project (UK) • Cross IndustryConsortium  HbbTV (FR + GE) • EBU – DVB  HBB - MHP • Yahoo  Widgets Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  44. State of the art Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  45. State of the art CE Manufacturers Content Producers Broadcasters Content Providers ISP Regulators RightsHolders StandardizationBodies Telecomms Internet Developers Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  46. SWOT Analysis STRENGHTS • HBB specifications are builtoncurrentstandards no new developments + backwardscompatibility • No investment in transmissioninfrastructure • Broadbandpenetration / speedisgrowing • Popularisation of WIFI • Home networkingcreates a positive environment Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  47. SWOT Analysis STRENGHTS • Devices are alreadyavailable at themarket • DTT viewingisincreasing (users / time) • DTT offers a higher / wideraudiencethan internet • Previousexperienceslike BBC i Player havebeenverysuccessful • Ondemandservices are growing Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  48. SWOT Analysis STRENGHTS • Main Tv set isstilltheprimaryaccesspointfor video content • SomeusersalreadyconnecttheirPc’swiththeir Tv sets • Userspreferprofessionalcontentinstead of UGC • Lowpoliticalprofile Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  49. SWOT Analysis WEAKNESSES • There many players involved  agreement on standards becomes more difficult • Individual initiatives based on legacy solutions have been launched  fragmentation due to lack of interoperability + confusion • User incorporation depends on having a terminal device + broadband connectivity  cost + more gatekeepers between broadcasters and users Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

  50. SWOT Analysis WEAKNESSES • IPTV and Cable operators are strong alternatives. • Investments in new content / services are needed but the business model is not clear. • DTT is strongly linked to FTA offers. • DTT switch-over in Europe is fragmented, so a common market will not be an immediate reality. • Interactivity has never been a safe value. Dr. Roberto Suárez – HybridBroadcastBroadband. A SWOT analysis.

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