Libraries & 2020 Census: Achieving a Complete Count!

1. Libraries + 2020 Census count us In! Libraries working together to help our communities achieve a complete count.

2. Library + 2020 Census starting points Where

3. Why Why is this important for Missouri? • “WHEREAS, one percent of Missouri's population equates to one billion dollars of federal funding per decade…” • As a result of Missouri’s undercount in the 2010 Census, Missouri lost a congressional seat and $79 billion that could have supported • Medicaid • Supplemental Nutrition Assistance Program • Highway Planning and Construction • Section 8 Housing Vouchers • National School Lunch Program • State Children’s Health Insurance Program

4. Why

5. Why

6. Why

7. Why Why #CountonLibraries? • Working to ensure a fair, accurate, and inclusive census aligns with our professional values and the needs of the diverse communities we serve—particularly those most in danger of underrepresentation and underfunding. • Libraries can connect people who otherwise lack secure and reliable internet access and make sure that people know that they also can respond by phone or paper questionnaire if they prefer.

8. What • 2020 Census Mission: Count everyone once, only once, and in the right place! • Key Message: It is Easy, Safe, and Important to complete the 2020 Census • Online • On the phone • In writing • Ensure that we share accurate and timely information with patrons • Consider a 2020 Census website for your library • Including the possibility of scams • Address potential barriers to completing the 2020 Census • Reach out to Hard-to-Count Communities Starting points

9. WHO

10. WHO The Outreach Expert is the one who has community connections or is willing to be the one to make those connections…

11. WHO @mofoundhealth @uscensusbureau @mocensus #MOCensus2020 #2020Census #CountOnLibraries #CountMeInKC • The Social Media Coordinator and Media Specialist work together to ensure that Library messages are • Trustworthy • Accurate • Accessible • Scheduled

12. WHO Leaders in the library prioritize and support work on the 2020 Census – they show they understand the importance of the complete count and the library’s role in it by dedicating resources (time and people)

13. WHO Community Partners and the library’s ability to work with them will make the difference. We need to meet people where they are! Starting points

14. when

15. when Starting points

16. Where https://www.censushardtocountmaps2020.us/

17. HOW Address barriers (for recruiting Census workers | for people responding to Census) • Offer Census Bureau opportunities for recruiting, training • Partnering with Regional and Local Complete Count Committees • Connecting with our Community • Libraries as Force Multipliers with Community Partners • Libraries as Questionnaire Assistance Centers

18. Next Steps Work with your local and/or regional Complete Count Committee! Missouri Foundation for Health Kansas City Regional Complete Count Committee • Regional Communications • Links to local Complete Count Committees (also at www.2020census.gov) • Links to Media Outlets/Contacts • Grant Opportunity • We Count (opportunity to reach children and their families) • Prepare for data analysis!

19. Next Steps Jenny Garmon, Legal and Government Specialist for the Kansas City Public Library jennygarmon@kclibrary.org Robin Westphal, Missouri State Librarian robin.westphal@sos.mo.gov