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Nikolay Martynov, Mark Johnston, Justin McNeill, Hisami Miyara

Nikolay Martynov, Mark Johnston, Justin McNeill, Hisami Miyara. Outline. Past of Nintendo Internal Environment of Nintendo Current Industry Trends Global Issues SWOT Analysis Competition Conclusion Recommendations. Video. http://www.youtube.com/watch?v=kbUTuvJjKFQ. Past of Nintendo.

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Nikolay Martynov, Mark Johnston, Justin McNeill, Hisami Miyara

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  1. Nikolay Martynov, Mark Johnston, Justin McNeill, Hisami Miyara Dickinson

  2. Outline • Past of Nintendo • Internal Environment of Nintendo • Current Industry Trends • Global Issues • SWOT Analysis • Competition • Conclusion • Recommendations Dickinson

  3. Video • http://www.youtube.com/watch?v=kbUTuvJjKFQ Dickinson

  4. Past of Nintendo • Nintendo Company Limited was found in September the 23-rd 1889 in Japan. Company was producing playing cards for games. • In 1920-s, it tried to run love houses business, taxi and fast food. Dickinson

  5. History 1. In 1978 first video games appeared from Nintendo, named Computer Othello 2. In 1990 the most famous video game console came to the public production • Super Nintendo Entertainment System Dickinson

  6. Internal Environment • Nintendo Company has over 3000 employers • Head quarter in Kyoto • CEO of the Nintendo is Satoru Iwata • Co-owner of Seattle Mariners, baseball team in Seattle, Washington Dickinson

  7. Organizational Structure Nintendo has tree levels of divisions which called parties. a) First-level parties: Nintendo R&D1, R&D2, Intelligent Systems. b) The second-level parties 13 companies who have contracts only with Nintendo Company c) The third-level parties have close relationship with the Nintendo. (even Panasonic – shared with technology) Dickinson

  8. Financial position Strong financial position In 2006 Nintendo sold • 387 million of hardware • 2.2 billion software among the world Net sales in 2006 world wide was $ 4.5271 billions P.S. Nintendo outperform it expectations for 2006 Dickinson

  9. Video Game Industry Trend • Increasing demand • Implementing technology • Adopting cultures • Connecting the World Dickinson

  10. Trend • Adopting Culture • http://www.filibustercartoons.com/Nintendo.php Dickinson

  11. Connecting the World • Nintendo – sekai no daredemo Dickinson • http://www.nintendo.co.jp/ds/atdj/taisen/index.html

  12. Global Issues • Controller Malfunction • Piracy - China Main problem • $762 million dollars lost in 2006 • Hong Kong, Brazil, Mexico, Paraguay • Violence Dickinson

  13. Strengths • Strong Brand Name • Introduction of New Gaming Ideas • Large Advertising Budget - Television - Magazines - Internet • Sports Celebrities to Promote Products - Tiger Woods “Tiger Woods 07” - Michael Vick “Madden 07” Dickinson

  14. Weaknesses • Absence in the Mobile Market • Not DVD Compatible - Competition does have this a. Sony PlayStation b. Microsoft XBox Dickinson

  15. Opportunity • Increase in online gamers • Internet • Cell Phone • Growth in older consumers • Average 30 years old • 43% - ages between 18 and 49 Dickinson

  16. Dickinson

  17. Threats • Target of Criticism • Parents • Psychologists • Politicians • Strong competition • Software piracy • China, Korea, Russia Dickinson

  18. Pirated Video Games Market Value Dickinson

  19. Competition Wii (Nintendo) PlayStation3 (Sony) XBOX (Microsoft) Dickinson

  20. Competitors • - Microsoft Xbox • - Sony Playstation • - Actual Computers Dickinson

  21. Nintendo • Nintendo DS - PDA type of game play - Wifi • Nintendo Wii - Controllers - Internet - Download old Favorite Games Dickinson

  22. Xbox • First released on November 15, 2001 • Main Video Game • Xbox Live Dickinson

  23. Playstation • First produced in the mid-1990’s • Main Games • Playstation 2 • PSP • Playstation 3 Dickinson

  24. Computer • Single Player • Multiplayer Dickinson

  25. Conclusions • From early items to actual video game • Two main competitors, Microsoft Xbox and Sony Playstation • Nintendo does need to concentrate more on new ideas Dickinson

  26. Recommendations Upcoming 6 months to select sports stars the country is familiar with One year Nintendo should begin research, in other areas of games Long-term gaming console that is DVD compatible Dickinson

  27. Thank you! Dickinson

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