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SWOT analysis of Click Tea House

SWOT analysis of Click Tea House. Strengths. Geographically close to the target market. A wide range of clean and tasty food Lower price comparing with other restaurant Comfortable and spacious enviorment Convenient transportation Opens from 6 a.m to 12 p.m. weaknesses.

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SWOT analysis of Click Tea House

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  1. SWOT analysis of Click Tea House

  2. Strengths • Geographically close to the target market. • A wide range of clean and tasty food • Lower price comparing with other restaurant • Comfortable and spacious enviorment • Convenient transportation • Opens from 6 a.m to 12 p.m.

  3. weaknesses • Lacks of capital • Delicate food takes a lot of time which is an fatal weakness comparing with fast food restaurant • Too narrow to hold massive customers • Short of manpower in peaks

  4. opportunities • Developing economic results in an constant increasing need of delicate food resently • The number of traditional tea houses is decreasing • People in Guangdong,especially retired people, prefer tea houses rather than restaurant according to their custom

  5. threat • Fast food restaurants and big restaurants increase quickly • Big restaurants’ occupation • Most of young people prefer fast food restaurants or big restaurants.

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