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Presentation Lettering

Presentation Lettering. Don E. Descy Minnesota State University. When to Use Slides. Clarify a point Emphasize a point Change focus Increase retention Add variety (Enhance your image...). When NOT to Use Slides. Poor quality Irrelevant Outdated Fill time, hide behind.

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Presentation Lettering

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  1. Presentation Lettering Don E. DescyMinnesota State University

  2. When to Use Slides • Clarify a point • Emphasize a point • Change focus • Increase retention • Add variety • (Enhance your image...)

  3. When NOT to Use Slides • Poor quality • Irrelevant • Outdated • Fill time, hide behind

  4. Three Basic Rules to Live (and Die) by 1 . Keep it simple 2 . Keep It Simple 3 . KEEP IT SIMPLE!!!

  5. (Poor) Consumer Complaints from the Better Business Bureau What do consumers complain about most? Last year, the Better Business Bureau received its greatest number of complaints (72,000) about phone purchases. Mail orders place second at 69,000 complaints. Next highest were home remodeling problems (47,000) followed by auto repair problems (28,000).

  6. (Best) Consumer Complaints 1. Phone purchases 2. Mail orders 3. Home remodeling 4. Car repairs

  7. Why do students attend Minnesota State University? The admissions office did a survey asking why students attend MSU. 65% said that they attend because of the excellence of its program, 23% said their parents or friends recommended it, 10% said that they wanted to live in Mankato, and the others said that they liked the Vikings.

  8. Why Students Attend Minnesota State University 1. Excellence of program 2. Recommend 3. Likes Mankato 4. Likes the Vikings

  9. Top Ten (+) Points • 1–3 seconds per bullet (build, disclosure) • Horizontal format • Sans-serif font (Helvetica/Arial - Not Times) • Upper- and lowercase • Bold face: Bold Face

  10. Top Ten (+) Points (2) • Shadow the letters • Two typeface limit (2–3 sizes) • Five to six lines and words • Consistent visual format • Triple check spelling, grammar, etc.

  11. Top Ten (+) Points (3) • Nonprojected: 1 inch per 15 feet • Projected: 48 point: Heads 36 point: Builds • No sounds on builds

  12. Top Ten (+) Points (4) • Numbers send a message: 1. Order of importance 2. Chronological order • Bullets are generic: • Equal importance • Don’t distract from words

  13. Quotations “If you use a quotation: few words,inverted pyramid, italicized, anduse a serif typeface.”

  14. Color • Sharp contrast • Light words, dark background • Simple, constant background • Dark blues, greens, reds, blacks

  15. Questions?

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