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Attribution ⬌ NonCommercial ⬌ ShareAlike 2.5 Canada

SEO, mobile web & accessibility: Trinity of Inclusive Web Development CSUN 2012 San Diego - March 2 nd , 2012. Attribution ⬌ NonCommercial ⬌ ShareAlike 2.5 Canada. Some Rights Reserved. Speaker. Denis Boudreau 11+ yrs experience - Web Accessibility Chairman, AccessibilitéWeb

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Attribution ⬌ NonCommercial ⬌ ShareAlike 2.5 Canada

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  1. SEO, mobile web & accessibility:Trinity of Inclusive Web DevelopmentCSUN 2012San Diego - March 2nd, 2012 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  2. Attribution ⬌ NonCommercial ⬌ ShareAlike 2.5 Canada Some Rights Reserved 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  3. Speaker Denis Boudreau 11+ yrs experience - Web Accessibility Chairman, AccessibilitéWeb Co-editor, SGQRI 008 standards Invited Expert, W3C @dboudreau 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  4. Accessibility: A Tough Sell? Making accessibility happen What was your experience? What were the challenges? 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  5. Times, They Are A-Changin’ Reviewing the a11y game plan Looking back at all we’ve accomplished Recognizing some practices as “sexier” If you can’t beat them, join them! 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  6. A Few Positive Signs... 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  7. At long last, #perfectA11y 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  8. A11y: Have We Lost Our Way?(Keep it Simple and Smart) Going back to basics... What is the intent of web accessibility? Forget obligations: aim for results! How does one eat an elephant? HOW ABOUT:Keeping Information Semantically Structured? 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  9. Headed Towards Inclusion Progressively... Pragmatically... Realistically... BUILDING a11y, ONE STEP AT A TIMEAccessibility should not be about what legislators want. It should be about embodying inclusion and meeting the adaptation needs of real people. 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  10. Trinity of Inclusive Web Development Rethinking the web development strategy Analysis of SEO / Mobile Web practices Drawing a parallel between practices Selling accessibility, indirectly Justifying efforts, differently 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  11. My Own Personal 80/20 a11y Rule Most recurrent a11y problems encountered Focussing on the basics! • Text Equivalents • Keyboard Navigation • Content Structure • Forms Associations • Color Contrasts • Significant Hyperlinks • Document Language • Screen Reader Compatibility 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  12. Because What It Comes Down To Is... 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  13. ...Nothing Less Than Changing The World How can we turn this around? 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  14. Accessibility and the Mobile Web Mobile web best practices 1.0 60 practices declined in 5 themes • Overall Behavior • Navigation and Links • Page Layout and Content • Page Definition • User Input ResourcesMobile Web Best Practices 1.0 - Basic Guidelineshttp://www.w3.org/TR/mobile-bp/ From WCAG 2.0 to MWBP (W3C Note) http://www.w3.org/TR/mwbp-wcag/wcag20-mwbp.html 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  15. From WCAG 2.0 to MWBP 1.0 Bridging WCAG 2.0 and MWBP 1.0 Directly related to WCAG 2.0 Plus 17 other criteria (AA and AAA) 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  16. Common Barriers Bridging WCAG 2.0 and MWBP 1.0 Examples of barriers in user exp. Grouped under the WCAG principles Another WCAG/MWBP mapping ResourceShared Web Experiences: Barriers Common to Mobile Device Users and People with Disabilities http://www.w3.org/WAI/mobile/experiences 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  17. Accessibility and SEO Best Practices Search engines, including Google... Only understand text Never rely on external devices Rely on the content structure Love section headings Dislike automatic refreshes Enjoy efficient navigation mechanisms Depend on significant hyperlinks Again, some interesting parallels between specific SEO best practices and WCAG 2.0 success criteria! 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  18. SEO And Text Equivalents No salvation beyond text content 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  19. SEO And Keyboard Navigation No navigation beyond the mouse 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  20. SEO And Content Structure Headings: HTML’s integrated GPS 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  21. SEO, Refreshes And Delays Infinite loops and barriers to infos 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  22. SEO And Efficient Navigation Semantics: all about making sense 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  23. SEO And Significant Hyperlinks Click (w)Here!? 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  24. Overview – Setting An A11y Baseline A winning combination on many levels ResourceSEO and Accessibility Overlap http://www.communis.co.uk/blog/2009-08-06-seo-and-accessibility-overlap 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  25. Bringing Down Barriers, One at a Time Selling a11y (inclusion) more efficiently Rely on other best practices to build a11y • Broaden the spectrum, increase the value • Positively turn the a11y perception around Get a commitment support from management • Propose a realistic plan that ensures results • Engage in a measurable process 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  26. Beyond Best Practices, "Web Quality" a11y within a global quality process Recognize the progressive aspect of a11y Give up on the desire to do everything at once Divide work among the various stakeholders Prioritize every team member's action items Adapt the production lifecycle to the gameplan Provide "real means" to achieve set goals 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  27. Finding Your WAI (way) The W3C provides a lot of resources Presentations you can copy Before and After demo you can use Business case resources Coming across inaccessible websites And much more! LOTS OF GOOD STUFF! ResourceFinding Your WAI (way) to New Accessibility Resources http://www.w3.org/WAI/yourWAI.html 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  28. And Above All... Keep spreading the word. Be that change. 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

  29. Thank You! Denis Boudreau, President Coopérative AccessibilitéWeb 1751 Richardson street, suite 6111 Montreal (Quebec), Canada H3K 1G6 Toll Free: +1 (877) 315-5550 Email: dboudreau@accessibiliteweb.com Web: www.accessibiliteweb.com Blog: www.accessiblogue.com Twitter : @AccessibiliteWb / @dboudreau Spkr8 - Comments, suggestions? http://spkr8.com/t/9309 Slideshare.net – present yourself! http://is.gd/X28Lgd 2012. AccessibilitéWebToll Free: 1 (877) 315-5550

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