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IGA Integrated Marketing Components

IGA Integrated Marketing Components. IGA Integrated Marketing Components. Performance Insights. What is it?. A program to organize IGA Retailers as a single marketing entity, leveraging their combined sales volume to increase individual store sales. What is it?.

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IGA Integrated Marketing Components

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  1. IGA Integrated Marketing Components

  2. IGA Integrated Marketing Components Performance Insights

  3. What is it? A program to organize IGA Retailers as a single marketing entity, leveraging their combined sales volume to increase individual store sales

  4. What is it? A program to organize IGA Retailers as a single marketing entity, leveraging their combined sales volume to increase individual store sales

  5. Amplifying the Power of IGA! Coast-to-coast & Border-to-border Relationships aligned for growth Positioned to drive performance Advertise nationally and locally

  6. How It Works • IGA develops offers with Red Oval Partners • Participating IGA Retailers promote offers • IGA reports resultsto Red Oval Partner • Retailers are reimbursed by IGA

  7. How It Works • IGA develops offers with Red Oval Partners • Participating IGA Retailers promote offers • IGA reports resultsto sponsor • Retailers are reimbursed by IGA

  8. IGA Hometown Proud Offers • Available exclusively to participating IGA Retailers • Relevant across all stores • Funded from shopper marketing programs • Winning based on the “sell” not the “buy”

  9. The Pacesetter - 2013 • Sponsored by the J.M. SmuckerCompany • Shoppers save $5 while building basket-size by $15! • Building on success in 2012 • Details available on IGA Alliance website

  10. Performance to Win • Participating Retailers promote IGA Hometown Proud Offers • To increase store sales • To function as a virtual chain

  11. How It Works • IGA develops offers with Red Oval Partners • Participating IGA Retailers promote offers • IGA reports resultsto Red Oval Partner • Retailers are reimbursed by IGA

  12. Insight (Measurement) Is the Key • Item sales data consolidated from all stores • Store sales data is treated as confidential • Reimbursement is based on each store’s reported sales • Performance Insights leverage bigger and better offers

  13. How the Cash Flows • IGA promptly invoices the Red Oval Partner using reports from the IGA Performance Insights database • IGA promptly reimburses each store for its individual performance following receipt of the funds from the Red Oval Partner

  14. Become a “Participating Retailer” • Register • IGA Retailer Participation Agreement • reach |influence Agreement • Implement • No new software or hardware

  15. Registration & Implementation Registration Survey at igasurvey.com POS Survey at pos.igasurvey.com

  16. Registration & Implementation Timeline

  17. Registration & Implementation Timeline

  18. Registration & Implementation Timeline

  19. Registration & Implementation Timeline

  20. Registration & Implementation Timeline

  21. Registration & Implementation Timeline

  22. Registration & Implementation Timeline

  23. Complete Communications Program • Now • igasurvey.com • Area Directors • IGA Alliance website • Webinars • May 1! • Direct Mail • Trade PR • Independent View • IGA eNews

  24. Amplifying the Power of IGA! Coast-to-coast & Border-to-border Relationships aligned for growth Trusted to safeguard data Advertise nationally and locally

  25. Q & A

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