1 / 23

Systems of Engagement and the Relevance of Capture

Systems of Engagement and the Relevance of Capture. John Mancini AIIM, AIIM.org @jmancini77 DigitalLandfill.com. Market Research Training Certification Market Education. Today’s Focus. Systems of Record and Systems of Engagement.

iliana
Download Presentation

Systems of Engagement and the Relevance of Capture

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Systems of Engagement and the Relevance of Capture John Mancini AIIM, AIIM.org @jmancini77 DigitalLandfill.com

  2. Market Research Training Certification Market Education

  3. Today’s Focus Systems of Record and Systems of Engagement • The 50,000 Foot Context – An Industry at an Inflection Point • The Reality on the Ground – Not as Easy as it Seems • A New Wave of Process Efficiency – The Critical Role of Capture

  4. Key Trends Systems of Record and Systems of Engagement AIIM.org/FutureHistory

  5. Systems of Engagement Systems of Record

  6. A Tale of Two Humps…

  7. Big problems. Big solutions. http://www.flickr.com/photos/mxmstryo/4033816209

  8. And Then Everything Changed in the Left Hump

  9. And While All That Was Going On…

  10. Today’s Focus Systems of Record and Systems of Engagement • The 50,000 Foot Context – An Industry at an Inflection Point • The Reality on the Ground – Not as Easy as it Seems • A New Wave of Process Efficiency – The Critical Role of Capture

  11. Reality #1 -- Conflicting Revenue Models On the left hump… Source: Michael Moon, Gistics

  12. Reality #1 -- Conflicting Revenue Models On the right hump… Source: Michael Moon, Gistics

  13. Reality #2 – Overlapping Value Propositions What can you take from the other hump? • From the Complex Systems side… • How can I break up expensive monolithic systems into apps? • How can I learn from the volume space to decrease the hurdle to buy? • How can I take my product to the cloud? • How can I reduce the complexity of my sales cycle? • How do I take my product downstream? • From the Volume side… • How can I break into the enterprise? • How do I convince executives that this model is safe? • How can I end run IT by going directly to the business? • How do I establish – and then expand – a beachhead? • How do I take my product upstream?

  14. Reality #3 -- Confusion About “the Industry” Old language increasingly strained • The older view… • The “industry” is a collection of technologies. • ECM • ERM • BPM • Capture • Taxonomies and Metadata • Content is viewed through the prism of discrete technologies. • The emerging view… • The “industry” is a collection of content-intensive applications. • Business productivity apps • Process apps • Compliance apps • Case management apps • Marketing apps • Content is viewed through the prism of processes.

  15. Reality #4 -- A Huge Gap Between SoR and SoE A New Kind of Process Challenge

  16. Reality #5 – New Skills Required New Integrated Skills for the Age of Social, Mobile, and Cloud • WAS/IS… • IT helps reduce costs. • Senior Execs oblivious to technology. • Complexity insures job security. • IT is a railroad builder. • Process standardization the objective. • Most spending CAPEX. • Mobile/social are differentiators. • Pure technical skills valued. • Most of the money is still here. • WILL BE… • IT helps reduce risk and create value. • Senior Execs tech aware. • Simplicity is the pre-eminent value. • IT is a taxi company. • Process agility the objective. • Most spending OPEX. • Mobile/social are a feature. • Technical skills in context valued. • Most of the money will soon be here.

  17. Today’s Focus Systems of Record and Systems of Engagement • The 50,000 Foot Context – An Industry at an Inflection Point • The Reality on the Ground – Not as Easy as it Seems • A New Wave of Process Efficiency – The Critical Role of Capture

  18. Opportunity #1 –True Collaboration, Not Social A combination of 4 forces more powerful than just “Facebook for the enterprise”

  19. Opportunity #2 – Smart Process Redefinition A New Wave of Process Automation Opportunities Emerge • Per Forrester…there are 5 attributes of “smart processes” • Awareness of Relevant Data and Content – untapped context • Capture of Documents and Forms – paper still must be addressed • Analysis of Targeted Inputs – new knowledge worker tools needed • Collaboration to Create Content – putting knowledge workers to work • BPM to Manage the Steps of An Activity – execution matters

  20. Opportunity #3 – A Strategic Role for Capture The Connection Between Systems of Record with Systems of Engagement • Capture is more than pushing paper through a scanner. • Capture is more than sucking data off a piece of paper. • Systems of Engagement allow a vast array of alternatives to capture digital information at points closer to the point of origin than ever before. • Capture then becomes the central means by which collaboration becomes illuminated by context. • Capture + BPM then becomes the core bridge between Systems of Record and Systems of Engagement.

  21. Systems of Engagement and the Relevance of Capture How can we help? John Mancini, President, AIIM Editor, DigitalLandfill.org Author, OccupyIT: A TechnologyManifesto Twitter = @jmancini77 johnmancini@aiim.org

More Related