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From academia to medical communications

From academia to medical communications. Dr Annick Moon Medical communications consultant & writer. Medical communications. Medical writer Medical editor Editorial project manager Account manager Project manager. Transferable skills. Example. Skill. Writing .

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From academia to medical communications

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  1. From academia to medical communications Dr Annick Moon Medical communications consultant & writer

  2. Medical communications • Medical writer • Medical editor • Editorial project manager • Account manager • Project manager

  3. Transferable skills Example Skill • Writing • Thesis, papers, posters, slides, grant applications • Conference presentations, transfer talk • Presenting • Project management • Designing experiments and scheduling resources • Project students, teaching/demonstrating • Project leading and mentoring • Confidently discuss complex issues with leading experts • Opinion leader experience

  4. Research the industry • Pharma industry news: • Pharmaceutical Times  pharmatimes.com • First Word  firstwordplus.com • Pharmaceutical executive  pharmexeceurope.com • Pharma marketing and communications news: • Pharmaceutical Marketing  pmlive.com • European Medical Writers Association  EMWA.org • NetworkPharma  networkpharma.com

  5. Things to Google before your interview • Clinical trials • Clinical development • Satellite symposium • Pharmaceutical marketing • Product positioning

  6. What is medical communications? No… • Journalism • Academic publishing Yes… • Provide support to the pharmaceutical industry: • communicate clinical and commercial messages

  7. Communications consultancy: an overview

  8. Communications consultancy: an overview

  9. Where the job can take you

  10. Communications consultancy: which agency does what

  11. How to be a medical writer 1. Research the therapy area, covering: • The disease • The available therapies • Key trials and clinical data (own compound) • Key trials and clinical data (other compounds) • Who’s saying what about which therapies 2. Consider all of the information available, including: • The client’s brief • The views of the opinion leaders • The target audience • Effective and appropriate communication vehicles • The scientific evidence 3. Write scientifically accurate, beautifully crafted editorial, such as: • Educational documents that stand up to peer review • Promotional materials that present complex data in fresh and engaging ways • Persuasive, attention-grabbing copy

  12. Why is clear communication important? • The doctor examined the patient after removing his trousers

  13. Why is clear communication important? • People who live in cities see up to 5,000 marketing messages every day Estimate based on US survey including 4,110 people conducted by Yankelovich market research company. Reported in the New York Times, 15 Jan, 2007.

  14. Common characteristics of a medical writer in no particular order • Scientist (often has a PhD and post-docs) • Enjoys writing • Pedantic • Usually has a favourite punctuation mark, a preferred font and a customised bullet point • Good listener  able to communicate someone else’s opinion • Excellent research and analysis skills • Likes statistics

  15. A day in the life of a lead writer

  16. A day in the life of a lead writer

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