ADD ME! Community of practice ( Activating Drivers for Digital eMpowerment in Europe)

1. ePractice workshop "eInclusion days - Inclusive eGovernment" ADD ME! Community of practice(Activating Drivers for Digital eMpowerment in Europe) Maurizio Roscani – CATTID, University of Rome ”La Sapienza” Rosi Somerville - EU project advisor, esd-toolkit European Commission, Avenue de Beaulieu, Brussels October 13th 2010

2. Project summary • Funding Program: CIP - ICT Policy Support Programme (ICT PSP) • Contract type: Thematic Network • Start date: 01/11/2009 • End date: 01/10/2011 • No. of partners: 20 (8 EU countries represented)

3. Project summary ADD ME! is a pan European network bringing together into a Community of Practice the different social/institutional organizations and intermediaries that support disadvantaged groups in becoming major beneficiaries of public services to which they are entitled. ADD ME! shall contribute to the creation of a new paradigm in public service delivery based on collaborative work among social/institutional organizations, intermediaries and citizens’ representatives.

4. The Network The ADD ME! network was conceived by members of the ELANET (CEMR) European network initiative and their partners in the participating countries as a contribution to the DIGITAL LOCAL AGENDA (DLA) initiative A relevant number of organizations from 8 European countries interested in building a strong network to empower organizations working on a daily basis with disadvantaged groups in the use of government services that make use of the information and communication technologies

5. Objectives Federate the different aspects of Inclusive eGovernment by creating a community of practice on the web engaging actual/potential social and institutional intermediaries to support disadvantaged groups Create awareness on the need of pro-active inclusive eGovernment policies at European, national and regional/local level, through a specific campaign, live events, focused meetings and a range of web services tailored to exchange experiences and knowledge between the members joining the network Disseminate good practices, provide capacity building to intermediaries, supply appropriate input and support to replicated successful initiatives

6. Target disadvantaged groups Elderly poor and retired senior Youngsters not in education, employment and training (NEET), and non-EU teenagers that are integrating into a local community Individual civil servants from small or medium size local governments suffering of digital divide

7. Project strategy The strategy of the network is flexible and multi-channel, combining different ways to approach public and local services: from more traditional channels to more innovative ICT enabled services During the first year of the ADD ME! project, the network shall be launched using web 2.0 techniques; focused discussions and workshops will be carried-out to engage intermediaries willing to share their experiences, look at others best practices, develop new methodologies and services for inclusive eGovernment policies and actions A practical manual for multi-channel policies and actions dealing with inclusive eGovernment will be launched during the second and final year

8. The ADD ME! Community of practice

9. How the ADD ME Community can contribute to capacity building of intermediaries …..

10. Inclusion and capacity building- case study - Contributing to – benefiting from Shared knowledge and collaborative working framework of standards and practical tools delivering innovation

11. key outcomes…… • empowerment of organizations working on a daily basis with disadvantaged groups in the use of government services • sustainable community of practice on the web engaging actual/potential social and institutional intermediaries to support disadvantaged groups • engagement and involvement through campaign, live events, focused meetings • effective web services tailored to exchange experiences and knowledge throughout a growing network • implementation of good practice with appropriate input and support to replicate successful initiatives

12. currentsituation • challenges • economic climate – greater call on services • meeting needs of vulnerable groups • correlation of social / digital exclusion • management and targeting of resources • opportunities • capacity building – through local partnerships • collaboration on use of resources – total spend • benefit from customer insight, understanding context, circumstance • business and performance improvement

13. key components • communities and networks • collaborative process • core data – shared knowledge – local intelligence – w2 wisdom • logical architecture - standards • technical infrastructure • Local Government Business Model • practical set of tools – a methodological approach to innovative service improvement • targeting specific social needs and optimising resources

14. www.esd.org.uk/esdtoolkit/

15. Shared knowledge + Collaborative working

16. A local government business model+ effective services delivery toolkit including • innovative process and resource toolkit • business case tool • customer insight and profiling tool • community maps • inclusion checklist • benefits and beneficiaries framework • activity based costing and cost calculator • channels tool

17. LGBM - standards framework People and places – where services are targeted to address the needs of socially excluded Organisation scope – which (public, private and third sector) organisations deliver Organisation – how services are delivered effectively

18. http://standards.esd.org.uk/

22. esd.org.uk/esdtoolkit/Communities/EffectiveServiceDelivery/ContentView.aspx?ContentType=Content-455esd.org.uk/esdtoolkit/Communities/EffectiveServiceDelivery/ContentView.aspx?ContentType=Content-455

23. Social and economic business case tool • tool for robust examination of an idea or project: • Collaborative • Social + Economic • Stakeholder perspectives • builds on: • HMT Greenbook • social ROI approach • venture capital techniques • format: • currently standalone excel • online app integrated into ESD • use to support milestone decisions on project start-up or continuation

24. Community Maps • Tool to map best available digital and social data sets on a local area • LSOA level data (decile data) • Comparative analysis - GB • Builds on: • Data from: Experian, Point Topic, UCL, University of Essex, UK Online, Connection Services Ltd, IMD, ONS Rurality data • Format: • Online – CLG GPS platform • Data sets now in ESD • Use to highlight areas of both digital and social disadvantaged/ or areas of ‘voluntary’ digital exclusion etc

25. solutions4inclusion • tool to search for ideas/ inspiration around ICT enabled delivery • Cases/ Projects – circa 1000 • Searchable by: • Performance indicator (Nis) • Customer Groups • Social Exclusion theme • Benefits-Beneficiary • Free-Text • builds on: • Taxonomies • Projects submitted for awards • format: • Online/ ESD Toolkit • use to generate options to meet targets/ inspire change/ search for partners/ search for reusable solutions

26. Challengesand Opportunities • more with less • capacity building • ADD ME! ( (and CEMSDI) can provide opportunities to meet the challenges of inclusion and efficiency in innovative ways ……………………….by developing community focused service delivery models

27. … making the links … • ELANET (CP) and Digital Local Agenda community of practice – w2.0 and f2f • networks of experts and intermediaries • pilots and peer support • workshops and training • capacity building and collaborative working and more …

28. Contacts Thank you for your attention. ADD ME! Community http://www.epractice.eu/community/addmecommunity Contacts carlomaria.medaglia@uniroma1.it maurizio.roscani@cattid.uniroma1.it