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You will find six advertisements that illustrate product planning and product positioning. You will share your advertisements with the class and explain how the ad illustrates the planning or position strategy you chose. The following are the six advertisements you must find:
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You will find six advertisementsthat illustrate product planning and product positioning. • You will share your advertisements with the class and explain how the ad illustrates the planning or position strategy you chose The following are the six advertisements you must find: • Product Item – one product from a line that is being advertised individually • Product Line – a whole line of products being marketed together in one advertisement • Positioningby price and quality • Positioning by features and benefits • Positioning in relation to the competition • Positioning in relation to other products in the line