Facebook Marketing Guide - How To Learn Facebook Marketing

1. Facebook Monster Marketing Mistakes

2. Copyright ©All rights reserved worldwide. YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER: This book is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s expressed permission. The publisher retains full copyrights to this book. The author has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information provided is free from errors; however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons, peoples, or organizations are unintentional. The purpose of this book is to educate and there are no guarantees of income, sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this book. Any product, website, and company names mentioned in this report are the trademarks or copyright properties author/publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product, website, and company names sponsor, endorse, or approve this product. COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the links contained in this book may be affiliate links and either the author/publisher/reseller will earn commission if you click on them and buy the product/service mentioned in this book. However, the author/publisher/reseller disclaim any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services. This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher. of their respective owners. The Facebook Monster Marketing Mistakes

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5. Introduction Facebook is one of the highest traffic websites in the world, and it’s the #1 social media powerhouse as of the writing of this guide. With this much clout, is it any wonder marketers are still clamoring to discover new ways to use the site to generate traffic? A lot of social sites have lost traction recently. YouTube, for example, has lost a significant amount of traffic in the past year. Facebook, however, is still going strong. It provides a large amount of traffic, and it’s productive, too. But marketing on Facebook isn’t as easy as it might seem. To market effectively on Facebook, there are a number of different things you need to be doing, and a lot of people ignore these things or just don’t realize how important they are. In this guide, you’re going to learn about some of the biggest mistakes people make when marketing on Facebook. You’re going to learn how to avoid these mistakes, and how to turn them around into the most effective marketing campaigns you’ve ever seen. So let’s get started. Facebook Monster Marketing Mistakes

6. Mistake #1: Depending on Paid Advertising It’s true that Facebook has a relatively effective ad setup. A well thought out ad can definitely perform well, but many marketers seem to think paid ads are the be-all and end-all of Facebook marketing, and that simply isn’t true. For one thing, many people are ?ad blind? and no longer pay attention to ?Sponsored Posts?. They have learned what they look like and simply tune them out. For another thing, Facebook makes it incredibly easy to get traffic without paying for it. So if you concentrate solely, or even mostly, on paid ads, you’re ignoring a huge potential for traffic. (And traffic that costs nothing!) One of the best things you can do with a portion of your paid ad budget is to spend it on more likes for your page. (Do NOT make that your ONLY ad type, though!) Every ?like? is another person you can market to for free through your page instead of having to pay for the ad impression later. Bottom line? Paid ads are great, but you should put just as much effort into building your page. Facebook Monster Marketing Mistakes

7. Mistake #2: Forgetting the Social Aspect Facebook is, above all, a social site. Too many people forget that aspect, and it causes them to miss out on a lot of potential traffic. You can’t expect to just post, post, post and get results. You need to constantly interact with your fans. When people comment, respond! Be friendly and courteous. This will win fans over quicker than you think! Also, you must remember that the thing that will get you the most traffic, by far, is for your fans to interact with your page in various ways, such as: 1.Liking your posts 2.Sharing your posts 3.Commenting on your posts Not only will these activities ensure that they see your posts more often (due to Facebook’s newest methods of content delivery), but their friends will also see this activity and potentially get you more likes to your page and your content seen by more people. Always remember to socialize! Facebook Monster Marketing Mistakes

8. Mistake #3: Being Overzealous Being overzealous is a huge problem on Facebook. In fact, so many pages have become overzealous with their posts that Facebook had to add new algorithms to combat the problem. Users were complaining that their feeds were being clogged up with dozens of daily posts by the same pages, so they made it so that only a small portion of a page’s posts are actually seen by a particular user. And yes, this benefits Facebook in the form of ?promoted posts?, but this wasn’t the only reason they started limiting the reach of pages. The fact is, if you post too often, people either won’t see all of your posts or they will eventually ?unlike? your page and you’ve just shot yourself in the foot as far as marketing goes. Post often, and consistently, but don’t inundate your fans with more content than they can handle. Three to five posts per day is generally more than enough. Even one a day is fine. Facebook Monster Marketing Mistakes

9. Mistake #4: Ignoring the Rules Facebook has a number of rules that you must obey if you want to market successfully without risking your account. The sad fact is that most marketers, or even individual users, don’t read the rules, thus they miss a lot of important ones and break them inadvertently. For example, did you know about these rules regarding cover photos? 1.You cannot include any pricing or purchase information on your cover photo. This includes text such as ?buy it now? or discounts like ?25% off this week only?. 2.You cannot include any calls to action whatsoever. You can’t ask people to like, share, comment, etc. 3.You cannot include any contact information on your cover photo. That means no URLs or email addresses! Most users simply don’t know these rules exist. Admittedly, the rules are daunting. The terms and conditions are very long, and can be time consuming to wade through. However, if you’re serious about marketing on Facebook, it’s vital that you become familiar with the rules and obey them carefully. Take the time to learn the rules before you lose everything you’re working for! Facebook Monster Marketing Mistakes

10. Mistake #5: Being Lazy Laziness is the kiss of death of just about any venture, but if you fail to adequately complete your company’s page, you might as well not be using Facebook for marketing at all. If you’re going to go into this halfheartedly, you might as well not go into it at all. Be sure to fill out your profile completely. Yes, it takes time to add your company’s URL, add information to the ?about? section, create and add a cover photo and profile picture, etc. But it’s well worth it to ensure the information your fans care about is accessible when they need it. Also, don’t get lazy with your socialization. I know this was mentioned earlier in this guide, but it cannot be overstated. If people take the time to comment on your page or your posts, respond to them! Taking the time to respond to each and every comment will show your fans you care. Take a look at the pages of brands like McDonald’s and Olive Garden. These brands take the time to respond to user comments, and they are rewarded with passionate, loyal customers who buy from them again and again. Facebook Monster Marketing Mistakes

11. Mistake #6: Caring Too Much About Likes Sure, likes are a great metric to pay attention to, but if you focus solely on getting more likes to your page, you’re ignoring the big picture. Likes are but one aspect in a large number of factors. A page could have a million likes, but if those users aren’t properly cultivated and managed, they could be all but useless. Whereas a small, loyal following of just a few hundred could be invaluable if they have been treated properly. Don’t focus so much on how many likes your page has, or on how many likes your content receives. Instead, focus on results, such as: 1.Are users sharing your content? 2.Are you seeing more traffic to your website? 3.Are you seeing more sales? Likes will always be an important metric, but ultimately if they aren’t benefitting you in some way, they’re pretty much useless. Facebook Monster Marketing Mistakes

12. Mistake #7: Too Much Text One thing you should always remember about Facebook is that it is an increasingly visual media. Facebook users aren’t big on reading walls of text. They like things short and sweet. Remember the KISS principle: Keep It Simple, Stupid! Use photos to attract attention and keep text to a maximum of a couple of paragraphs. If people see too much text, they may not read it at all (even part of it) because it seems too daunting. Have you ever seen someone comment TL;DR on a post? That means ?Too Long; Didn’t Read?. This is a very common acronym on Facebook, because people just don’t have the time or desire to read that much. Focus more on visual aspects, and condense your marketing messages into the shortest, most concise text possible. Ensure that your marketing message isn’t lost in a sea of unnecessary words. Facebook Monster Marketing Mistakes

13. Mistake #8: Not Focusing on Branding Too many people post irrelevant content simply to get attention, but this is a mistake. You need to keep at least 90% of the posts you make focused on your brand. Does that mean you need to ensure 90% of your posts are marketing? Absolutely not! In fact, that would be counterproductive, because people would eventually start to tune you out. They might even ?unlike? your page. But if you’re running a page to market your internet marketing eBook, don’t share a bunch of kitten pictures or political stuff. (In fact, don’t share anything polarizing like political or religious posts. You may endear one side to you, but the rest will potentially be offended.) Whatever you are selling, try to stick to things that really fit your brand. If you’re selling a pet related product, it’s ok to share cute animal pictures. If you’re selling a cookbook, post recipes and pictures of food. Just try to remain consistent with your brand. Facebook Monster Marketing Mistakes

14. Mistake #9: Ignoring Insights Facebook offers page owners Insights for a reason. It’s useful data, and it can be invaluable. The data they offer can tell you a lot about your fans and what you can do to reach them. One useful metric is the ?Friends of Fans? metric. This tells you how many total friends your fans have altogether, which is ultimately your potential reach unless a post goes viral in a big way. For example, you may have 4,000 fans, but if those fans have a total of 1,200,000 friends, you have the potential to reach all of those people when your fans like and share your content. Did you know the average consumer is more than 50% more likely to purchase something if they know their friends have bought it? That’s one thing Insights can tell you – how many friends you can potentially reach through your fans. (People who are more likely to buy, or at least become a fan, because their friend is a fan.) Another useful metric is the ?People Talking About This? metric. This will tell you how many people are talking about your brand recently, which tells you whether or not you’re doing a good job with your branding. If people aren’t talking about you, you’re probably doing something wrong. Facebook Monster Marketing Mistakes

15. Mistake #10: Being Boring If all you’re doing is posting generic marketing messages every day, chances are you’re going to fail miserably on Facebook. People want to see posts that are interesting or exciting. They want to share that type of content with others. And sharing means a larger reach! Think about some of the different types of content you can share: 1.News (specific to your market/industry) 2.Videos 3.Pictures 4.Memes 5.Educational posts, tutorials, and how-to’s You definitely don’t want to share a lot of stuff that people aren’t going to pay attention to. It’s just a waste of time. Instead, focus on brand-centric content that will grab attention and encourage sharing. Make posts that are funny, shocking (but not offensive), or useful. This is the kind of content that will really bring attention to your brand. Facebook Monster Marketing Mistakes

16. Conclusion Facebook marketing really isn’t all that difficult if you know these mistakes to avoid, but can be very tricky if you don’t! Most people know what they should do to market their business on Facebook, but so many just don’t know what they should NOT do. Hopefully, now that you’ve read through this guide, you’re one of those who knows what to avoid. Why waste your time posting on Facebook if your posts end up ignored, or worse, you end up banned because you mistakenly broke a rule you didn’t even know existed? Take the time to read and understand the rules. Be sure you’re posting content that is interesting and relevant to your brand. Focus on the things that matter, like traffic and income, not just likes. You can get a tremendous amount of traffic from Facebook if you really take the time to do it right. Good luck! Facebook Monster Marketing Mistakes

17. Resources Here are some resources that will help make Facebook marketing easier. >> http://www.facebookgroupautoposter.com >> http://www.hootsuite.com >> http://www.postcron.com >> http://www.fbpostgenerator.com Here are some more resources that will help make your life as a marker much easier and more profitable. Landing Page Monkey: http://landingpagemonkey.com/ Catcha Monkey: http://catchamonkey.com/ Social Share Monkey: http://socialsharemonkey.com/ PopUp Monkey: http://popupmonkey.com/ Countdown Monkey: http://countdownmonkey.com/ Attention Monkey: http://attentionmonkey.com/ You Can See My own Products: PLR MONSTER Get LIFETIME access to 2000 Products Ready to Sell - For ONLY $7 - keep 100% of the profit Facebook Monster Marketing Mistakes

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20. Top Facebook tools ShortStack ShortStack creates Facebook apps and build engaging social media marketing campaigns – contests, promotions, and much more. === Heyo Use Heyo to easily create Sweepstakes, Contests, and Campaign apps that publish to Mobile, Facebook, and anywhere on the web. === Facebook Power editor Facebook Power Editor is a tool that helps businesses manage multiple campaigns, ad sets and ads. === Facebook Ads Facebook Ads can appear in News Feed on desktop, News Feed on mobile, and in the right column of Facebook on desktop. === Facebook Monster Marketing Mistakes

21. Wolfram-Personal Analytics Answer questions about and compute your Facebook data and social network. Get a free report, interactive analysis, graphs, charts, statistics, and more. === Like Alyzer LikeAlyzer is a free of charge online tool, created by Meltwater, and can be used by beginners, webmasters and social media experts. === Facebook Pixel Helper The Facebook Pixel Helper is a troubleshooting tool that helps you validate your Facebook Conversion Pixel and Custom Audience Pixels. === Fanpage Karma Fanpage Karma is an online tool for social media analytics and monitoring. === PageModo Pagemodo helps you edit Facebook cover photos, make custom tabs, schedule and design your social media posts and create contests for your Facebook === Facebook Monster Marketing Mistakes

22. WooBox Woobox is a social promotion application. It allows you to run sweepstakes, contests, polls, and more across Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest and Vine. === Vocus Vocus provides cloud-based marketing and PR software for companies to acquire and retain customers. === Clickappy ClickAppy is an online promotion builder that allows anyone to easily create Facebook applications, promotions and much more with step-by-step simplicity. === TabSite TabSite helps businesses grow more leads and engage their community with promotion apps for web, Facebook, and mobile. === Social App Tool The Social App Tool is a revolutionary piece of software that enables users to churn out profit-pulling Facebook Apps like clockwork. === Facebook Monster Marketing Mistakes

23. Agorapulse Barometer Agorapulse Barometer - Measure the performance of your Facebook page. === EdgeRank Checker EdgeRank Checker is a free tool enabling Facebook marketers to check their page's exposure within Facebook. === Work Smarter Not Harder! We all know that using internet marketing tools can help us get big success However, did you know that using best internet marketing tools is THE key element for real success of your business? Here is why we must use marketing tools: Facebook Monster Marketing Mistakes

24. Use tools can help you Earn more money! Save more time! Because For almost every paid tool you can find a free alternative one! Use tools can save you time because when you have the best productivity tools, you add more hours to your day! Need more customers and more leads? You must know the best tools nowadays for you to collect emails fast and easy. Do you want your site to reach higher rankings? You will find in our guide top popular SEO tools for free and also paid ones. Do you feel that you waste a lot of time working on social media marketing? We have gathered in top tools the best top social marketing tools for to automate your social media marketing. Don't know which content to write for your audience? Facebook Monster Marketing Mistakes

25. You can find in this guide top tools that give you top ideas to generate the best texts filled with interesting content. This big list of top internet marketing tools includes almost every tool you’ll ever need to master every aspect of a digital marketing campaign Feel free to share this guide with your friends! They will definitely be thankful! ALL 100 TOP TOOLS CATEGORIES Content Curation Tools Social Media Tools PPC Tools Content Optimization Tools Rank Tracking Tools Tops Keyword Research Tools Facebook Monster Marketing Mistakes

26. Keywords Ideas Tools Technical Seo Tools Top Seo Tools Link Building Top Seo Tools Top Landing Pages Creators Twitter Trending Topics Twitter Tools For Images Twitter Hashtags Top Twitter Tools Top Facebook Tools Top Lead Generation Tools Facebook Monster Marketing Mistakes

27. Top Autoresponders Tools Build Email List Tools Top Niche Research Tools Top Trends Tools Ecommerce Software Screen Capture Video Audio Tools Gif Creator Tools Free Banner Creators Tools Top Online Contests Tools Twitter Tools Facebook Monster Marketing Mistakes

28. Twitter Analysis Management Tools Competitive Analysis Tools Backlink Investigation Tools Tools For Writers Instagram Tools Notifications Monitoring Tools New Launch Products Sites Question And Answer Sites Push Notification Tools Time Management Tools Facebook Monster Marketing Mistakes

29. Webinars Tools Heatmap Analytics Tools Free Wordpress Tutorials Website Templates builder Tools Website Testing And Analysis Tools File Sharing And Data Storage Tools Brainstorming And Mind Mapping Tools Top Interstitial Traffic Networks Top Solo Ad Traffic Sources Top Native Ads Traffic Networks Top PPC Networks Facebook Monster Marketing Mistakes

30. Top PPV CPV Networks Top Mobile Traffic Networks Infographic Submission Sites Free Video Submission Sites Free Article Submission Sites CPA CPM Aff Networks Mobile Marketing Tools Scraper Extractor Tools Support Tools Graphic and Design Tools Facebook Monster Marketing Mistakes

31. Efficiency Tools Virtual Assistant Sites Top Outsourcing Tools Traffic Analysis Tools VPN Tools Integration Services Tools Social Media Analytics Tools Url Shortener Tools Content Ideation Tools Domain Name Idea Generators Domain Appraisal Tools Facebook Monster Marketing Mistakes

32. Domain Email Tools Business Dashboard Tools Increasing Influence Payment Gateways Tools Project Management Tools Customer Support Website Monitoring Tools Form Builders Website Builders Image And Cliparts Sites Design Tools Facebook Monster Marketing Mistakes

33. Video Creating Tools Surveys Top Outreach Tools Top Live Chat Tools YouTube Marketing Tools Mobile Marketing Tools Top Heatmaps Tools Top E-learning Platforms Top Content Tools Cloud File Storage Top Affiliate Marketing Sites Facebook Monster Marketing Mistakes

34. Top Analytics Tools Top Social Advertising Tools Content Creation Tools Social Analytical Tools Monitoring Sharing Tools Internet Marketing Top Forums Internet Marketing Newsfeeds Internet Marketing Top Sites Facebook Monster Marketing Mistakes