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Facebook<br>Facebook pages are far more detailed than Twitter accounts. They allow a product to provide videos, photos, and longer descriptions, and testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product's Twitter page as well as send out event reminders. As of May 2015, 93% of businesses marketers use Facebook to promote their brand.[43] A study from 2011 attributed 84% of "engagement" or clicks to Likes that link back to Facebook advertising.
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Facebook Marketing • Basic Facebook features • News Feed • Timeline (Profile) • Graph Search • Social density of audience is magnified • Facebook is largest repository of deeply personal information • Facebook geared to maximizing connections between users
Targeted Marketing • Location (within ___ miles of a certain city) • Age • Gender • Interests • Connections • Celebrating their birthday • Relationship status • Language • Education • Workplace
Facebook Marketing Tools • Like Button • Brand Pages • News Feed Page Post Ads • Right-Hand Column Sidebar Ads • Mobile Ads • Facebook Exchange (FBX)
Typical Facebook Marketing Campaign • Establish Facebook brand page • Use comment and feedback tools to develop fan comments • Develop a community of users • Encourage brand involvement through video, rich media, contests • Use display ads for other Facebook pages and social search • Display Like button liberally
6 FREE Facebook Marketing Tools to Juice Up Your Campaigns Facebook Marketing Tool #1: DrumUp It allows the user to schedule content to post on facebook. he user can queue custom content and also edit or delete suggested content for sharing.DrumUp users can also connect their blog's RSS feed to their social accounts to post updates from the blog.
Facebook Marketing Tool #2: Likealyzer • LikeAlyzer, powered by the folks at Meltwater, provides an in-depth assessment of your Facebook page performance, coupled with super-actionable recommendations on how you can boost engagement with your brand. Unlike many other free tools, you don’t have to turn over any personal information to attain the assessment. Simply plug in your page URL and it will be automatically generated within seconds.
Facebook Marketing Tool #3: Canva • This design tool comes in handy any time you need to create a custom image, an activity that you’ll find yourself doing pretty frequently if you’re managing your company’s Facebook marketing efforts.
Facebook Marketing Tool #4: Facebook Power Editor • This design tool comes in handy any time you need to create a custom image, an activity that you’ll find yourself doing pretty frequently if you’re managing your company’s Facebook marketing efforts.
Facebook Marketing Tool #5: Headline Analyzer • Marketers know that a post’s headline can make or break its performance. We take painstaking efforts to create eye-catching, compelling headlines for blog posts and ad copy, and would be crazy not to do the same for Facebook shares! The problem is, it can be tough to predict what headlines will work best for your audience—that’s where Coschedule’sHeadline Analyzer comes in handy.
FacebookMarketing Tool #6: Timeline Contest Manager • Contests are a great way to promote engagement with your Facebook page, but organizing them yourself can be a complete nightmare. Agorapulse’sTimeline Contest Manager streamlines the process for you. It enables advertisers to launch an unlimited number of contests on their timelines, ranging from quizzes to photo contests to sweepstakes.
