Market Research Guide - How To Market Research

?He’s Called Bob!? 10 Easy Ways To Research Your Market And Better Understand Your Buyers! He’s Called Bob: 10 Easy Ways To Research Your Market! Page 1

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Table of Contents Knowing Your Market ......................................................................... 3 Using Data Mines To Infiltrate Your Market ...................................... 4 Mining Feedback Gold: How To Create Winning Products For Your Market ............................................................................................... 14 Final Words ....................................................................................... 20 ©2013 All Rights Reserved. No part of this publication may be, including but not limited to, reproduced, in any form or medium, stored in a data retrieval system or transmitted by or through any means, without prior written permission from the publisher. The information contained herein has been obtained from sources believed to be reliable at the time of publication. The opinions expressed herein are subject to change without notice. The publisher disclaims all warranties as to the accuracy, completeness, or adequacy of such information. The publisher assumes no liability for errors, omissions, or inadequacies in the information contained herein or from the interpretations thereof. The publisher specifically disclaims any liability from the use or application of the information contained herein or from the interpretations thereof. He’s Called Bob: 10 Easy Ways To Research Your Market! Page 5

Knowing Your Market How well do you know YOUR market? Even though there are plenty of sources and resources you can go to online for information in this respect, it’s a fact of life that many products are released with little to no prior research at all. It’s no big surprise then that some of them fail to make many sales. The creator is left wondering what went wrong when they “knew” they had a sure fire winning idea behind their product. Does this sound familiar? It’s easy to assume you know what your target market wants. However, unless you do your research first, you’ll never know for sure. That gut feeling you had could be letting you down big time. So let’s ditch the gut feelings and assumptions and discover how you can find out everything you need to know about your market. This is the good news – your market is ready to tell you what it needs and wants. In fact the information is already out there. You just have to know where to look and how to find it. With all that information available at your fingertips, it’s like mining gold! So without further delay, let’s get started. He’s Called Bob: 10 Easy Ways To Research Your Market! Page 6

Using Data Mines To Infiltrate Your Market You’ll notice we mentioned ten easy ways to research your market in the title of this report. We’re going to get started now by covering five essential sources of information in this section. 1: Alexa | http://www.Alexa.com Known as the ‘web information company’, it would be a real shame not to take advantage of the huge amount of data they have to share with you. On the home page you’ll see a box where you can type in any keyword or specific website address you want to look for. Let’s say you’re thinking of writing an eBook on low fat cooking. Simply type ‘low fat cooking’ into the search box and hit the search button. The results will reveal the popularity of your search term (i.e. how many people are looking for it), the amount of competition for it in terms of ads, as well as the specific URL results. In other words you’ll find out whether your He’s Called Bob: 10 Easy Ways To Research Your Market! Page 7

idea really will be the sure fire success you thought it would be or whether you should move onward, or go back to the drawing board. One of the great things about Alexa is that underneath each URL result you’ll see a series of keywords. You can click on any one of these to reach another page full of information for that search term. This includes search popularity, the competition you’d likely have for it and the competing sites that get the lion’s share of the traffic. Depending on what you see here, you can consider whether your idea is a bust or whether to pursue it further. Alexa alone can be a huge time saver – not to mention an idea generator. He’s Called Bob: 10 Easy Ways To Research Your Market! Page 8

2: Compete | http://www.Compete.com The Compete.com website provides detailed analytics for any website you are interested in researching. Maybe you want to see just how well your competition is doing – you can find out here. You can sign in for a free account and see a month-by-month graph of unique visitors for the websites you want to look into in more depth. Compete.com also provides a competitive rank feature that shows you how the top competitors for your chosen site are ranking in relation to it. You can see too whether the website is up or down on traffic for the month and year respectively. You’d need to sign up to get a more accurate and detailed picture of the information they have available, but if all you need is basic figures on the other competitors in a particular area, you’ll probably find this gives you He’s Called Bob: 10 Easy Ways To Research Your Market! Page 9

everything you need. When you use Compete.com in conjunction with the other sources given in this report, you’ll be well ahead of your competition. 3: Google Trends | http://www.Google.com/trends Are you interested in keeping up with the latest trends, hot topics and current events? Google Trends makes it incredibly easy to research your market and get to know WHO your buyers really are and what they are most interested in. Google Trends is a search engine with a difference. If you want to know more about your buyers you can find out what they’re looking for by using this source of info from Google. For example, I looked up the general term gardening to see what popped up. The map shows me which areas of the world are most interested in looking for information about gardening, which in this case are the US, the UK, Australia, and New Zealand. He’s Called Bob: 10 Easy Ways To Research Your Market! Page 10

You can limit your search term(s) by using the options at the side of the screen. It defaults to a web search but interestingly you can try a product search too. This could be useful if you’re thinking of launching your own product on this topic (or any other topic that you are interested in). You can also limit your search to a specific country or pick a specific category to look in. This all helps refine your information from a general search to a more specific one. He’s Called Bob: 10 Easy Ways To Research Your Market! Page 11

But the bit I love the most, is the related terms section. Here, the word gardening gave me related terms including organic gardening, container gardening, square foot gardening and landscape gardening. Any one of these could be mined for further information. Click on ‘rising’ and you’ll also see the most popular gardening related searches right now, indicating any new and improving areas worth looking into. He’s Called Bob: 10 Easy Ways To Research Your Market! Page 12

In short, a couple hours on Google Trends could give you plenty of ideas to meet the needs of your audience. 4: Google Adwords Keyword Tool This free keyword tool is gold when it comes to finding out what your target audience is really interested in. All you need is the basic audience you’re after and you can mine it for as much information as you need. He’s Called Bob: 10 Easy Ways To Research Your Market! Page 13

Let’s take a look at an example so you can understand how powerful this is. If we perform a very basic search using the word ‘cooking’ we can see how useful it is to generate more potential ideas. Simply change the match types on the left to indicate an exact search instead of a broad search, and sort your results by Global Monthly Searches. You can then look down the list and see what people are searching for in this area. Among the results are cooking games, chicken recipes, slow cooker recipes and crock-pot recipes. You may not have thought of any of these possibilities without the use of the Google Adwords keyword tool, and yet here you are with a list of topics to consider for your next product. You can also see how many times people are searching for these keywords each month, which is useful when it comes to gauging whether or not there is an audience worth aiming for in your area of the marketplace. It’s an inspiring tool and since it’s free, it should be part of every marketer’s armory. He’s Called Bob: 10 Easy Ways To Research Your Market! Page 14

5: ClickBank | http://www.ClickBank.com Did you ever think of Clickbank.com as a source of market information? Nor do a lot of other people, and yet it’s a superb source of information worth looking into. It’s easy to start using too. You don’t need to be a member to delve into the marketplace here – the link for it is at the top of the site. You’ll see a list of categories on the next page, so you can select the one you’re interested in and go from there. The results given for each category are automatically sorted by popularity, so you can see which ones are selling best in each area. He’s Called Bob: 10 Easy Ways To Research Your Market! Page 15

Of course, you wouldn’t copy any of these products – that’s not what this kind of research is all about. No, the idea here is to see what is selling and what other people are making a good deal of commission on. It also tells you what these items are selling for, which in itself is worth knowing if you’re unsure about setting prices for any of your own products. Perhaps more tellingly you can also sort by low to high for popularity, so you can see the products that aren’t selling. There could be many reasons for this but it gives you another source of information that could prevent you from making some costly mistakes. It’s a marketplace fairly packed with data and it’d be a shame not to benefit from it, wouldn’t it? He’s Called Bob: 10 Easy Ways To Research Your Market! Page 16

Mining Feedback Gold: How To Create Winning Products For Your Market One easy and very powerful way to find out more about your potential customers is to find out what their opinions are. Sounds difficult, doesn’t it? And yet all the information is right there online for you to access. Once you have a product area in mind, you can delve into feedback given on similar products in that area. Let’s focus on a few sites where you can do this. 6: Amazon | http://www.Amazon.com This is perhaps the best site of all to use. Amazon feedback is easy to access and easy to understand, since it uses a five star rating system. You can read all the reviews for a particular item, or choose to focus on all the five star reviews (or those attributed to any other star rating if you wish). The great thing is lots of people will happily give in depth reviews of all kinds of things. This is akin to having your own test audience to ask questions of. Perhaps more importantly they’ll tell you what the product doesn’t do and doesn’t achieve. They’ll even go so far as to point out what they’d really like – and this is pure gold when it comes to product creation. He’s Called Bob: 10 Easy Ways To Research Your Market! Page 17

The trick is to look at several products in the area you are interested in, and think about what they tell you. Looking at one review won’t give you the information you need – although it will help – but looking at plenty of reviews will give you a picture of whether you have an idea this audience will love. Don’t shirk on your research in this situation – there is gold dust liberally sprinkled all over Amazon.com, so make sure you devote the time to finding it and making good use of it. It’s a great tool but you can bet few of your competitors will be using it. 7: Twitter | http://www.Twitter.com If you’re familiar with Twitter, you’ve probably never thought of researching your market on there before. But since there are millions of users on there, you can be sure part of your target market is on there as well. All you have to do is connect with them. The easiest way to do this is to look up search terms related to your market. So for example if you’re thinking of publishing that Kindle book on low fat cooking, try looking up terms related to it. You might have to try a few different keywords to get a good set of results. Try the hashtag as well, so for example you can look up #lowfatcooking and see if anyone else has used the same hashtag. Sometimes you’ll come up empty but other times you could hit on a hashtag that really helps you. He’s Called Bob: 10 Easy Ways To Research Your Market! Page 18

Twitter also trumps Amazon in that it’s easy to get into a conversation with people. Instead of simply looking for tweets written by other people, think about writing a few of your own too. What do you need to ask to get the answers you want? By getting into a few conversations, you can gather more information than you would have had otherwise. So you can see Twitter is a two way street. It can help you fill in any gaps you may have in your knowledge about your target market. Monitor your account regularly and look for any hashtags you’ve identified. It’ll help build the picture you want to have. 8: Facebook | http://www.Facebook.com Where would we be without Facebook? The good thing about this social media site is that many big brands are on here updating their own pages. People follow them and interact with the brand – and each other – giving up useful information as they do so. Of course, it’s not just big brands that have lots of information to provide. You can do a search much as you did on Twitter to find the most relevant pages to work from. Perhaps the most powerful thing about Facebook is that different users get into conversations with each other, debating all kinds of things about your He’s Called Bob: 10 Easy Ways To Research Your Market! Page 19

area of interest. When you find and observe these conversations, you can learn a lot from them. You may even find your audience is discussing things you hadn’t thought about, expressing problems and issues you may be able to solve with your next product. In fact if you want to use Facebook as a source of new product ideas and areas to explore, you could do a lot worse. Try it now – spend just a half hour exploring the site and finding people and businesses that are related to your area of interest. You might be surprised how much useful information you can get after a half hour. 9: Other Social Media Platforms It’s not just Twitter and Facebook you can explore when it comes to harnessing the power of social media. There are plenty of other sites out there you can look into as well; some more pertinent than others depending on the market you’re interested in. Pinterest, at http://www.Pinterest.com might suit you if you’re into practical solutions, while Google+ has made great strides in recent months and is as good a place as any to find out what people think of a certain topic. There are dozens of other lesser known social media and networking sites around too, so don’t be nervous of looking for ones few people will have heard of. He’s Called Bob: 10 Easy Ways To Research Your Market! Page 20

Some of them appeal to a particular demographic, and if you happen to be marketing to that same demographic you might actually get more info from an obscure site than you would from Facebook. It’s not just the number of members that matters – it’s the focus of the site too. 10: Target Appropriate Forums Just as there are many social media sites in the world, so there are plenty of forums too. In fact, this could be one of your most powerful sources of information when exploring a new market to make money from. Forums exist for all kinds of people and subjects. If you are thinking of making a product for dog lovers, you can bet there are plenty of forums out there focusing on this very group of people. Similarly, if you want to write a book on saving and making money, well, you can be sure of finding groups of people wanting to do just that in specific forums as well. A quick Google search using the words ‘forum’ coupled with your particular area of interest will turn up some fruitful results. It’s up to you whether you want to sign in and become a member of these forums or whether you want to lurk from the sidelines, or not. However, it’s often best to become a member – they’re free after all and you can initiate conversations that can get you the information you want. Just be sure you add value to the forum if you do join. It’s not good to tell people you’re creating a product or using them for research purposes. He’s Called Bob: 10 Easy Ways To Research Your Market! Page 21

Becoming a regular member of the community will actually get you better results in the end than acting as if your from the outside doing research on it. One final word here – don’t be tempted to join too many forums. It can get difficult keeping up with them all. Find one or two of the top forums with the highest memberships and most active user bases and stick to those. Hot Tip: Use http://www.Big-Boards.com to locate popular and active forums within your niche market! He’s Called Bob: 10 Easy Ways To Research Your Market! Page 22

Final Words If you are really intent on making the most of your market research, make sure you use all the above methods to get the best free research you can. If you do this prior to launching any product – particularly if you’re aiming at a brand new market – you can be assured of getting much better results. Before you started reading this report you were probably a little skeptical about whether you could get free information from the Internet in this way. Market research has to cost money, right? Well no, it doesn’t, although it will cost you a little time. All the information you will ever need to help you research your market and create the products that your target audience really wants and needs is out there – all you have to do is tap into it. As we’ve seen, there are a number of ways to do that. We put the data mines section first for a reason. This is where you should always start if you’re literally on step one – finding out which market you want to target and which audience you need to be aiming at. Once you’re armed with that information you can go on to step two, which involves finding out more about that specific market or audience. As you can see, it doesn’t pay to rush things. He’s Called Bob: 10 Easy Ways To Research Your Market! Page 23

As time goes on and you try this method a couple times, you’ll come to realize it is an important step in your product creation strategy. Why pay for expensive market research services when there is just no need to? Try it with your next project and see what a difference it will make in both your creativity and in the actual quality of your products. When you know your market, you know exactly how to dominate it! Good luck! He’s Called Bob: 10 Easy Ways To Research Your Market! Page 24

Resources You Can See My own Products: PLR MONSTER Get LIFETIME access to 2000 Products Ready to Sell - For ONLY $7 - keep 100% of the profit App Builder Start Your Own Apps Empire! App Builder $9/year, UNLIMITED Apps, Get Free $1100 App Marketing He’s Called Bob: 10 Easy Ways To Research Your Market! Page 25

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Instaquote Get Unlimited Facebook,Instagram,YouTube Unique content! Create STUNNING 100 Quotes in 7 seconds! YouTube Rank Checker YouTube Rank Tracker - Track Fast & Easy Unlimited Keywords & Videos Ranking - $7 One Time Payment! SOCIAL MEDIA TOOLS Stencil He’s Called Bob: 10 Easy Ways To Research Your Market! Page 27

GetStencils.com makes vinyl graphics, vinyl decals, dry transfer decals, and vinyl stencils === Click To Tweet This Free plugin allows you to easily create tweetable content for your readers right from WordPress. Make it easy to share your content on Twitter, and grow your traffic. === Facebook Symbols Emoji - also called, emoticons or smiley faces. iOS and Android natively support 845 emoji, and Facebook supports half of them, including choices such as heart/love symbols, stars, signs and animals. After you insert these emoji codes into Facebook, your friends will see the colorful icons across all desktop, iPhone and Android devices. === CoPromote CoPromote is social media cross-promotion for creators, by creators on Twitter, Instagram, Vine, Tumblr, and YouTube. It's the easiest way to get He’s Called Bob: 10 Easy Ways To Research Your Market! Page 28

retweeted, regrammed, revined, reblogged, and featured! === Later Later allows you to queue up multiple posts (including captions) for your visual content marketing efforts. === Fan Page Karma Fanpage Karma provides valuable insights on posting strategies and performance of social media profiles like Facebook, Twitter or YouTube. Our clients' success is driving us. === RecurPost Recurpost helps you attract ideal clients, and close more sales by turning the bumpy road of social media into a marketing super-highway === He’s Called Bob: 10 Easy Ways To Research Your Market! Page 29

WriteRack Writerack is the best way to tweetstorm. 5,000 people can't be wrong. Post up to 100 tweets with images, at your own time interval. === Buffer Free Plan Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day. === Disqus By utilizing Disqus, you are instantly plugging into our web-wide community network, connecting millions of global users to your small blog or large media hub. === Sumome SumoMe is a WordPress plugin that offers a plethora of tools to help you grow your email list. There are 100's He’s Called Bob: 10 Easy Ways To Research Your Market! Page 30

of ways to ask your website visitors for their email address in return for your irresistible offer. === Social Analytics Social Analytics track social engagement of any website, metrics for Facebook, Google+, Pinterest and many more social media platforms. === Addthis AddThis share buttons, targeting tools and content recommendations help you get more likes, shares and followers and keep them coming back. === SocialRank SocialRank helps you find your best followers, most valuable followers, and most engaged followers on Twitter. === He’s Called Bob: 10 Easy Ways To Research Your Market! Page 31

TweetDeck TweetDeck is your personal browser for staying in touch with what's happening now. === Boardbooster BoardBooster is a pin scheduling tool for bloggers. It helps manage Pinterest accounts by automatically spreading new pins over ideal pinning hours. === ContentDJ ContentDJ helps small businesses, startups, and marketers identify quality niche content to publish to social media sites. === He’s Called Bob: 10 Easy Ways To Research Your Market! Page 32

Crowdbooster The analytics and recommendations Crowdbooster provides are indispensable for learning what messages work." === Crowdfire Crowdfire is a powerful phone app and online website that helps you grow your Twitter and Instagram account reach. This tool has a variety of functions designed to understand your social analytics as well as manage your social publishing. === dlvr.it Automatically share RSS feeds to Facebook, Twitter, LinkedIn, Pinterest and more. The easiest way share great content to social media. === He’s Called Bob: 10 Easy Ways To Research Your Market! Page 33

Flare Flare is a beautiful and customizable sharing bar that enables your visitors to share your content better === Hootsuite Do more with social in less time. Save time by managing all of your social media marketing efforts from a single dashboard. With Hootsuite's platform, you get the tools to manage all your social profiles and automatically find and schedule effective social content. === Massplanner The ultimate app to schedule your Facebook, Pinterest,Twitter and Google+ posts and automate your social media. === He’s Called Bob: 10 Easy Ways To Research Your Market! Page 34

Quuu Quuu is the number one source for content suggestions and the only place where each and every post has been hand-reviewed in-house === Rebrandly Rebrandly makes it easy to create and share short links with your custom domain name === ShareThis The ShareThis button is an all-in-one widget that lets people share any content on the Web with friends via e- mail, AIM, or text message. === Slacksocial SlackSocial is a free social media management tool. It's one stop solution for managing all your social networks and profiles. He’s Called Bob: 10 Easy Ways To Research Your Market! Page 35

=== Socialflow SocialFlow is a software company that increases distribution of owned and earned content across social media platforms. Its algorithms analyze user behavior and then optimize each post based on real-time data. === Social mention Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. === SocialKickstart Social Kickstart provides serious marketers with everything they need to create amazing campaigns from a single location. === He’s Called Bob: 10 Easy Ways To Research Your Market! Page 36

Socialoomph SocialOomph.com is a service that provides free and paid productivity enhancement services for social media users. === Sprout Social Sprout Social is a complete social media management platform that also offers measurement, monitoring and management of your Instagram profiles. === WP Social WP Social SEO Booster adds Facebook Open Graph, Twitter Card and Google Rich Snippets (Microdata / schema.org) to your site to boost your sites search engine visibility. It is the only plugin which does include ALL the different types of microdata which are supported by Google. === He’s Called Bob: 10 Easy Ways To Research Your Market! Page 37

AddThis AddThis share buttons, targeting tools and content recommendations help you get more likes, shares and followers and keep them coming back. === Social Pros Podcast Social Pros is one of the most popular marketing podcasts in the world. It focuses on real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN and dozens more staff, operate and measure their social media programs. === Sendible Sendible is a social media management tool that helps agencies and companies boost their productivity on social media. === He’s Called Bob: 10 Easy Ways To Research Your Market! Page 38

PostPlanner Use Post Planner to FIND, PLAN, & POST better content to boost your reach & social media engagement today. === Edgar Get the most out of social media with Edgar. Schedule and publish the posts you want, when you want, automatically. Save time and increase your traffic. === Oktopost Oktopost is a social media management platform designed to publish social messages, engage with social sales and support employee social advocacy. === OnlyWire OnlyWire is a fast, secure automation tool to submit content to the top Social Media Networks like Facebook, Twitter and Google+. He’s Called Bob: 10 Easy Ways To Research Your Market! Page 39

=== SocialCast Socialcast is, essentially, a Facebook-like cloud-based enterprise social networking application designed specifically for the workplace. As antithetical as it may sound, Socialcast helps workers be more productive; they can share documents, research, information, and other knowledge in real time. === Postific Postific is a social media management and marketing platform created to help businesses find new customers and analyze their social engagement. === Colibri IO Colibri IO is a set of Growth Hacking Tools that monitors SEO, Inbound Marketing, Social Signals and Content Marketing. All to bring you more opportunities. He’s Called Bob: 10 Easy Ways To Research Your Market! Page 40

=== Trackur Trackur is a full monitoring of all social media and mainstream news, including Twitter, Facebook, Google+ and millions more! === BuzzBundle "BuzzBundle is the best way to promote your brand, drive traffic and power up your SEO campaign with social media" === NutshellMail NutshellMail is a social network aggregation service that allows users to manage and interact with updates from social networking services through a consolidated email digest. === He’s Called Bob: 10 Easy Ways To Research Your Market! Page 41

Brandwatch Brandwatch is a "self-serve application" or software as a service, which archives social media data in order to provide companies with information and the means to track specific segments to analyse their brands' online presence. === Sysomos Sysomos is a unified, insights-driven social platform that gives marketers the easiest way to search, discover, listen, publish, engage, and analyze at scale across earned, owned, and paid media. === Radian6 (SalesForce Marketing Cloud) Using Marketing Cloud’s social listening technology, marketers can track the conversation in their industry to identify trends, opportunities, concerns, and competitor activity. === He’s Called Bob: 10 Easy Ways To Research Your Market! Page 42

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Market Research Guide - How To Market Research

Market Research Guide - How To Market Research

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Market Research

Market Research

Market Research

Market Research

Market Research

Market Research

Market research

MARKET RESEARCH

Market Research

Market research

Market Research

Market research

Market Research

Market Research

Market Research

Market Research

Market Research:

Guide to Market Research Reports | Industry Analysis

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