The NET: Branding VR’s Business Team

1. The NET: Branding VR’s Business Team Kathy West-Evans, Director of Business Relations The National Employment Team @ CSAVR Harley Engelman, Marketing Consultant KAT Communications John P. Evans, Employer Relations Manager DVR – State of Washington

2. Branding delivers your message to your customer. It confirms credibility and creates user loyalty.” Branding RSA Webinar Series

3. It is based on the needs and wants of your customer and is integrated at every point of public contact.” Branding RSA Webinar Series

4. In a lot of ways, people don't buy products anymore -- they buy your business’s story.” Joanna Lord RSA Webinar Series

5. Gives you a competitive advantage • Quantifies who you are, what you are and what you are capable of doing • It is your promise to your customer • Must be applied consistently across your network • Sets you apart from your competition Branding: A Strategic Tool RSA Webinar Series

6. Define • Promote • Deliver • Protect Branding Basics RSA Webinar Series

7. Branding impacts your marketing strategy. • What needs to be done; • How to do it; and • Action steps for implementation. Branding and Marketing RSA Webinar Series

8. External – Customer • Internal – Your Team and Strategies • Short and Long Term Goals Marketing Strategy RSA Webinar Series

9. Alabama – http://rehab.state.al.us/home Delaware - http://www.delawareworks.com/dvr/welcome.shtml Iowa (B) - http://www.blind.state.ia.us/ North Dakota - http://www.nd.gov/dhs/dvr/index.html Ohio - http://www.rsc.ohio.gov/ West Virginia - http://www.wvdrs.org/ Where are we? A look from the outside RSA Webinar Series

10. One Company • National in scope • Easy to access • Build Relationships • Build Trust • Consistent and Coordinated • Deliverability • Sustainability • Talent and business focused services Branding the NET: What did we learn from our business customers? RSA Webinar Series

11. 80 Agencies • Operated at the state level but leadership coordinates through CSAVR • Commitment to a dual customer approach • Business driven strategy • Single point of contact • VR partners: VA, AIR and community agencies • NET Protocol: our commitment to our customers and each other The NET: Infrastructure RSA Webinar Series

12. Delivering Talent, Support and Solutions RSA Webinar Series

13. Business Needs • The infrastructure • The talent • The services • Customer Driven • Effective Models • Building the brand • The logo and our identity Branding the NETWhere are we? RSA Webinar Series

14. Pre-Employment • Internships • Business based training • On the job training • HR/Staffing- Talent Acquisition • Recruitment & Promotion • Benefits & Compensation • Retention Supports • Employee Advisory Services • Accommodations • Work Site Assessment • Assistive Technology • Staff Training • Disability Awareness • ADA/Employment Laws • Diversity Programs • Customer Service • Universal Design • Contracts • Facilities • Programs/Services • Assistive Technology • Information Technology • Financial Supports • Tax credits/deductions • WOTC • Barrier Removal • Legal & Compliance • EEOC/Affirmative Action • Labor Relations • Policy Development • Risk Management • Product Development • Marketing & Outreach The NET: Business ServicesDefined by Business Customers RSA Webinar Series

15. Our Challenges • Our Opportunities The NET: Building ourNational Brand RSA Webinar Series

16. TAP: Talent Acquisition Portal™ • North Dakota A Partner in the NET • Wisconsin Brochure NET Logo • Region 4 The NET Southeast • What are our next steps ? What are we branding? Next Steps RSA Webinar Series

17. Kathy West-Evans, Director of Business Relations The National Employment Team @ CSAVR Kwest-evans@rehabnetwork.org Harley Engelman, Marketing Consultant KAT Communications Harley@katcommunications.com  John P. Evans, Employer Relations Manager DVR – State of Washington John.Evans@dshs.wa.gov Contact Information RSA Webinar Series