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Team Branding

Renee Becker MN FIRST Senior Mentor Founder of GO FIRST Co-Founder of Assisting Creative Energy (ACE) B.S. Scientific & Technical Communications Stephanie Hornung GO FIRST Director of Programming B.S. Mechanical Engineering Product Engineer, Target Corporation. Team Branding.

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Team Branding

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  1. Renee Becker MN FIRST Senior Mentor Founder of GO FIRST Co-Founder of Assisting Creative Energy (ACE) B.S. Scientific & Technical Communications Stephanie Hornung GO FIRST Director of Programming B.S. Mechanical Engineering Product Engineer, Target Corporation Team Branding

  2. What is a Brand? Iconic, Memorable, Consistent!

  3. Examples Of Team Branding • FRC is 21 years old • 2,343 FRC Teams

  4. Girl-centric, but not “Girly" • Girls of Steel • Pittsburgh, PA • All-Girls Team • Brand by Community • Strong Girls • Pittsburgh Neighborhood

  5. Girl-centric, but not “Girly" • Community Ties • Building on Iconic Branding

  6. Float Like a Butterfly, Sting Like a Bee • Killer Bees • Auburn Hills, MI • 1996 first Chrysler Sponsored team • 1960’s Chrysler- “Rumble Bee”

  7. Float Like a Butterfly, Sting Like a Bee • Team has Required Uniform • Black Pants • Yellow T-shirt • Back Large 33 & Name • Front Small Logo • Antenna

  8. Float Like a Butterfly, Sting Like a Bee • Branded to sponsor & schools • Community appeal • Consistent & Simple Brand

  9. Purple Precision • Purple Precision • Brownsburg, IN • “We can’t be the Bulldogs!”

  10. Purple Precision • There are 49 FRC teams with the word Dog/Dawgs in their team name & 15 with Bulldog

  11. Kids Integrating Newly Grasped Technology & engineering Concepts • KING TeC • Prior Lake, MN • Whole-Team Branding

  12. Kids Integrating Newly Grasped Technology & engineering Concepts • Team Motto • “Vi Veri Veniversum Vivus Vici” (V to the 5th) • “By the power of truth, I, while living, have conquered the universe.”

  13. Kids Integrating Newly Grasped Technology & engineering Concepts • Team Coat of Arms

  14. Kids Integrating Newly Grasped Technology & engineering Concepts

  15. Parts of a Brand Number Logo Name Color

  16. Team Number EXTREMELY IMPORTANT! • Your team’s official identity with FIRST • Make sure every person on your team knows your team number • Your team number should be everywhere: every team publication, team shirt, & the robot!

  17. Team Number EXTREMELY IMPORTANT!

  18. Team Name • How the other teams and your community can identify your team • School mascots/colors • Team inside jokes • Pop culture • Things related to your team’s number • Places to look for ideas:

  19. Team Colors • Colors are essential for establishing a presence and being a recognizable team

  20. WHO’S WHERE?

  21. Team Logo • Makes your team immediately recognizable

  22. ONCE AN IDENTITY IS ESTABLISHED… EMBRACE IT! You want to look like you ROLLED AROUND IN A COSTUME BOX and went to a THEME PARTY

  23. EXAMPLE: Gold Hair Spray Yellow Safety Glasses Pneumatic Tubing Earrings Wearing Super Hero Cape Team Shirt! Using a 07 Game piece as a Skirt Happy Go-Lucky Personality Converse Shoes Match Team Colors

  24. YOUR TEAM BRAND! • Show us your Brand!

  25. TEAM T-SHIRTS • Important things to keep in mind • Put your team number EVERYWHERE! • Pick the style of shirt your team wants • Keep the same T-shirt producer • Keep the logo consistent, only slight changes • Sponsors, Sponsors, Sponsors!

  26. TEAM T-SHIRTS • Pros and Cons • How does the team color look? • What sponsors does the team have? • What is the team number? • What are some unique aspects of the shirt?

  27. TEAM T-SHIRTS • Build your own Team T-shirt! • Front, Back, Sides

  28. TEAM GIVE-AWAYS • A great way to meet other teams and practice gracious professionalism • Make your logo, name, and number prominent

  29. TEAM GIVEAWAYS • Team Buttons • Jelly Bracelets • Bandanas • Shop Rags • Lanyards • Pens • Stress Balls • Frisbees

  30. TEAM GIVEAWAYS • How do you brand small giveaways? • Iconic Logos • Team Numbers • Simple Buttons • Create a keychain!

  31. TALKING ABOUT YOUR TEAM • Be Proud of Your Team! • Make sure everyone knows about: • The Robot • Outreach Events • Team Spirit • Prep the team ahead of time

  32. TALKING ABOUT YOUR TEAM • Pair Up into groups of 3! • 5 Minutes Q&A then Switch • See the Team Q&A Session sheet!

  33. Questions? • Renee Becker- becke719@umn.edu • Stephanie Hornung- shornung1@gmail.com

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