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CCT 355: E-Business Technologies

CCT 355: E-Business Technologies. Class 9 : Business Model Generation : Design and Evaluation. Administration. Quick overview of concepts leading to business model design/evaluation exercise using your final project (so start thinking about this right now so you can start in a bit.).

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CCT 355: E-Business Technologies

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  1. CCT 355: E-Business Technologies Class 9: Business Model Generation : Design and Evaluation

  2. Administration • Quick overview of concepts leading to business model design/evaluation exercise using your final project (so start thinking about this right now so you can start in a bit.)

  3. Business model as narrative • What’s the story? • Who is the audience? • How do I effectively relay story to audience? • How are future models represented? • Importance of scenarios and visual layout/thinking in process – even (especially?) if it’s sketchy

  4. 5 Phases • Mobilize • Understand • Design • Implement • Manage • Your project = mostly the first three

  5. Empathy Map • What does customer see? • What does customer here? • What do they really feel? • What do they do? • What is source of customer pain? • What is source of customer gain?

  6. Designing models to meet needs • Resource driven changes • Offer driven changes • Customer driven changes • Finance driven changes • Multiple changes

  7. SWOT Review • Strengths Weaknesses Opportunities Threats • Strengths/Weakness – Internal • Opportunities/Threats – External • Strengths/Opportunities – Helpful • Weaknesses/Threats - Harmful

  8. Blue Ocean • Eliminate • Reduce • Raise • Create • Cirque du Soleil example (and a few disagreements.)

  9. In class assignment • Quickly sketch out changes you’re proposing using the BMG model • Pairing of groups – evaluate the other’s model using SWOT/Blue Ocean • Note suggestions for improvement on others’ project.

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