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NYS HIVQUAL Workshop Thinking Outside the Box: Fostering Creative Thinking for QI April 16th, 2010 9:00 AM – 12:00 PM. Johanna Buck Senior Quality Consultant NYSDOH AIDS Institute. Why Do WE Need Creativity ?. Competition Customers demand dramatic breakthroughs Fiscal New technologies
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NYS HIVQUAL WorkshopThinking Outside the Box: Fostering Creative Thinking for QIApril 16th, 20109:00 AM – 12:00 PM Johanna Buck Senior Quality Consultant NYSDOH AIDS Institute
Why Do WE Need Creativity ? • Competition • Customers demand dramatic breakthroughs • Fiscal • New technologies • The old way doesn’t “work” anymore
What is Creativity? • Being able to produce a lot of new ideas • Being able to break down an old way of doing things in order to take a fresh look at it • Being able to identify fresh ways of looking at things
What Type of Environment Nurtures Creativity? • Freedom from criticism – people can take risks without embarrassment • Constant sharing of ideas • Two way flow of communication so that ideas have a place to go • Respect for different “gifts” people bring to a situation • Humor is encouraged
“There’s a world of difference between being somber and being serious.” John Cleese, British humorist
How Can Creativity be Encouraged? • Respect yourself and others • Actively listen • Believe that everyone – including yourself- is fallible • Get out of your office! • Avoid “killer” phrases
How Can Creativity Have Positive, Tangible Results? • By being able to move creativity into innovation • Innovation is the process of selecting, combining, refining and turning the very best ideas into reality • Challenge is to efficiently generate as many good ideas as possible and efficiently convert them into products and services
Creativity Tools! Let’s Play!
Resources to Feed Your Creative QI Process • Creativity, Innovation, and Quality, Paul E. Plsek, 1997 • Serious Creativity, Edward De Bono , Harper Business; 1992 • Creativity, Inc.,Jeff Mauzy and Richard Harriman, Harvard Business School Press, 2003 • Conceptual Blockbusting: A Guide To Better Ideas, Third Edition, James Adams (Stanford University), Perseus Publishing,2001 • The Game Guide: Interactive Exercises for Trainers to Teach Quality Improvement in HIV Care www.nationalqualitycenter.org • Innovation Tools (Tools, Resources and Articles) www.innovationtools.com • Directed Creativity www.directedcreativity.com
“When you come to a fork in the road, take it.” - Yogi Berra