Roundtable Discussion: Campaign Strategy in a Complex Environment

2. Roundtable Discussion: Campaign Strategy in a Complex Environment An Oracle | Eloqua Power Hour Powered by

3. Your Hosts Today Ian Ingar Brown – Oracle, Marketing Advisor Erica Lanyon – Oracle, Marketing Advisor

4. Roundtable Format • It’s a Conversation! • NOT a presentation. A new format to encourage an engaging conversation • Learn strategies for simplifying the complexities of end-to-end campaign management • Your Participation is Requested! • We want to learn from YOU. What are your experiences when developing and executing a campaign?

5. Participants Jessica Davis – Avalara, Marketing Ops Manager Matthew Knudsen – Nitro, Creative Team Lead Sean Zinsmeister – Nitro, Senior Marketing Manager …and YOU!! (Chat Window & Phone)

6. Part 1: Campaign Development What does it take to create a successful campaign, and win a MARKIE? How do you define campaigns within your organization? How would you define your campaign strategy – proactive or reactive? Is campaign creation collaborative or created in silos? What resources or tools do you use to help with your campaign development? What is the importance of content and buyer personas during the campaign development process?

7. Part 2: Campaign Execution How do you define a well executed campaign? How do you work with sales during the campaign? Live Events: What are the challenges you face and overcome? What still stalls your efforts? Webinars: What tactics have you done to ensure you have a successful webinar?

8. Part 3: Post - Campaign Do you go through a postmortem of your campaigns to identify "hits and misses"? What are some typical campaign fails you've experienced and how have you resolved them? What are some important aspects to measure during any campaign? Are there any measurements that are campaign specific? Are you being asked for measurements that are not typical?

9. Thank You Ian Ingar Brown – Oracle, Marketing Advisor | @ingarbrown Erica Lanyon – Oracle, Marketing Advisor Jessica Davis – Avalara, Marketing Ops Manager Matthew Knudsen – Nitro, Creative Team Lead | @nitropdf Sean Zinsmeister – Nitro, Sr. Marketing Mgr. | @SZinsmeister

10. Resources and Closing Remarks Eloqua Best Practice: Campaign Templates http://topliners.eloqua.com/community/know_it/blog/2012/07/30/best-practices-template-welcome-campaign Success Plan Benchmark WorkbookTools to effectively plan and measure a campaign http://topliners.eloqua.com/docs/DOC-1534 Recommended Eloqua University Courses: Eloqua 10: Closed Loop Reporting (Know the ROI for your Campaigns)http://www.eloqua.com/content/dam/eloqua/Downloads/Education/Abstract_EPI-CLLO_0313.pdf Eloqua 10: Basic Event Management (Automate your event registration and follow up) http://www.eloqua.com/content/dam/eloqua/Downloads/Education/Abstract_E10-MTCA.pdf NEW! Applied Best Practices: Manage Multi-City Events (Apply event management best practices to manage a multi-city event) http://www.eloqua.com/content/dam/eloqua/Downloads/Education/Abstract_ABO-MAMU-0313.pdf