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Impact Group is dedicated to helping businesses in the consumer-packaged goods (CPG) industry flourish. They provide unparalleled sales and marketing agency services and fully understand how to execute the best path to market for your brand.
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Advance Your Brand with the CPG Sales and Marketing Agency Impact Group Impact Group is dedicated to helping businesses in the consumer-packaged goods (CPG) industry flourish. They provide unparalleled sales and marketing agency services and fully understand how to execute the best path to market for your brand. Impact Group utilizes innovative, disruptive services to create new opportunities for growth for their clients. With multiple locations and teams situated strategically across the United States, Impact Group provides food broker representation for thousands of products from a wide array of remarkable CPG industry brands. Their experience with over 700 CPG brands provides clients with exceptional category expertise. Unlike traditional grocery brokers, Impact Group is committed to providing a tailored, individual approach for each brand they represent. They want to grow your brand in a strategic, authentic way. Their targeted services include: Retail Sales and Operations The retail merchandising team maintains powerful retailer relationships at the regional and national level. They accelerate communications and responses with unique technology (IRIS) that offers real-time responses and reporting, and are able to assist with: Continuity coverage Custom surveys Sales allocations
Divisional programs and opportunities Insights Data is changing the face of the grocery industry. Impact Group provides the data insights that you need to drive sales. They can aid you in harnessing a competitive edge with services that help you understand how your brand performs in its category, how you compare to other brands (including your promotions and opportunities), and how efficient your spending is. Impact Group can also provide detailed price point analysis, in-store display analysis, distribution recommendations, sales projections and forecasting, and insight into emerging trends. Marketing Services With a full suite of CPG marketing services, Impact Group goes the extra mile to bring your brand to the forefront of the industry. They’ll work with you to develop a retailer-specific consumer marketing campaign and offer: Print production Digital management Media planning and buying Public relations and communications Creative services including conceptualization and brand enhancement Strategy development Visit www.impactgrp.com to discover how you can advance your brand with the grocery broker and full-service CPG marketing agency Impact Group.